{"id":12612,"date":"2009-09-08T10:30:57","date_gmt":"2009-09-08T15:30:57","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=12612"},"modified":"2017-09-16T18:44:11","modified_gmt":"2017-09-16T23:44:11","slug":"gay-men-in-advertising-you-may-not-even-notice-theyre-there","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/09\/08\/gay-men-in-advertising-you-may-not-even-notice-theyre-there\/","title":{"rendered":"Gay Men In Advertising (You May Not Even Notice They&#8217;re There)"},"content":{"rendered":"<p>Brian Safi offers <a href=\"http:\/\/current.com\/users\/bryan_safi.htm\" target=\"_blank\" rel=\"noopener\">a fun tripartite typology of (mostly) gay men in advertising<\/a>: (1) homoeroticism as simultaneously hilarious and disgusting in ads aimed at straight men, (2) coded gay cues in ads aimed at a general market, and (3) parallel ads, differing only slightly from each other, playing in straight and gay media. The second set of ads = especially hilarious. Enjoy.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0HluoHWxf-U\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\" rel=\"noopener\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Brian Safi offers a fun tripartite typology of (mostly) gay men in advertising: (1) homoeroticism as simultaneously hilarious and disgusting in ads aimed at straight men, (2) coded gay cues in ads aimed at a general market, and (3) parallel ads, differing only slightly from each other, playing in straight and gay media. The second [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23703,54],"class_list":["post-12612","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-marketing","tag-sexual-orientation"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/12612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=12612"}],"version-history":[{"count":12,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/12612\/revisions"}],"predecessor-version":[{"id":71117,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/12612\/revisions\/71117"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=12612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=12612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=12612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}