{"id":11608,"date":"2009-08-28T10:53:46","date_gmt":"2009-08-28T15:53:46","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=11608"},"modified":"2012-10-17T02:38:15","modified_gmt":"2012-10-17T07:38:15","slug":"the-contrasting-stereotypes-of-mexican-men-and-mexican-women","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/08\/28\/the-contrasting-stereotypes-of-mexican-men-and-mexican-women\/","title":{"rendered":"Contrasting Stereotypes Of Mexican Men And Mexican Women"},"content":{"rendered":"<p>On the heels of our Frito Bandito post, comes <a href=\"http:\/\/community.livejournal.com\/vintage_ads\/1279957.html\" target=\"_blank\">this (I think) 1975 ad for Tequila Gavilan<\/a>.\u00a0 Slogan: &#8220;One taste&#8230;and you&#8217;re not a Gringo anymore.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11607\" title=\"0_2bffd_8e06d8da_XL\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/08\/0_2bffd_8e06d8da_XL.jpg\" alt=\"0_2bffd_8e06d8da_XL\" width=\"468\" height=\"640\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/08\/0_2bffd_8e06d8da_XL.jpg 468w, https:\/\/thesocietypages.org\/socimages\/files\/2009\/08\/0_2bffd_8e06d8da_XL-365x500.jpg 365w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>If I&#8217;m reading this ad correctly, both the woman and the man in this ad are supposed to be Mexican. What&#8217;s interesting, then, is the different social construction of Mexican men and women. While the male is the familiar &#8220;Frito Bandito,&#8221; sombrero-wearing fool, the female is a hot, spicy Latina.\u00a0 Today the Mexican fool is a risky stereotype to pull out, but <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/09\/10\/race-and-sexuality\/\" target=\"_self\">the hot spicy Latina is still a very common trope<\/a>.<\/p>\n<p>From another angle, this reminds me a bit of the history of colonization and war. All too frequently, male ethnic others in war are considered enemies, while female ethnic others are considered the spoils of war. So the idea that the racially-othered men are disposable, while &#8220;their&#8221; women are desirable has a very long history in Western thought (see, for example, Joane Nagel&#8217;s great book, <em><a href=\"http:\/\/www.us.oup.com\/us\/catalog\/general\/subject\/Sociology\/RaceEthnicity\/?view=usa&amp;ci=9780195127478\" target=\"_blank\">Race, Ethnicity, and Sexuality<\/a>)<\/em>.<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the heels of our Frito Bandito post, comes this (I think) 1975 ad for Tequila Gavilan.\u00a0 Slogan: &#8220;One taste&#8230;and you&#8217;re not a Gringo anymore.&#8221; If I&#8217;m reading this ad correctly, both the woman and the man in this ad are supposed to be Mexican. What&#8217;s interesting, then, is the different social construction of Mexican [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[232,55,2102,253,778,1824,212,285,1754,23705,309],"class_list":["post-11608","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-cultural-imperialismneocolonialism","tag-gender","tag-gender-history","tag-history","tag-intersectionality","tag-nation-mexico","tag-alcohol","tag-raceethnicity","tag-raceethnicity-latinos","tag-vintage-stuff","tag-warmilitary"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/11608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=11608"}],"version-history":[{"count":13,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/11608\/revisions"}],"predecessor-version":[{"id":12877,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/11608\/revisions\/12877"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=11608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=11608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=11608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}