{"id":11432,"date":"2009-08-12T10:52:35","date_gmt":"2009-08-12T15:52:35","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=11432"},"modified":"2012-10-17T02:51:49","modified_gmt":"2012-10-17T07:51:49","slug":"jell-o-to-the-rescue","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/08\/12\/jell-o-to-the-rescue\/","title":{"rendered":"Jell-O To The Rescue!"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/08\/Capture24.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31796\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/08\/Capture24.jpg\" alt=\"\" width=\"423\" height=\"120\" \/><\/a><br \/>\nI love how <a href=\"http:\/\/www.mental-hygiene.org\/index.php\/2009\/07\/30\/the-century-of-convenience\/\" target=\"_blank\">this ad<\/a> from the 1950s acknowledges how exhausting and mind-numbing housekeeping and childcare can be!<\/p>\n<p style=\"text-align: center;\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/UIBvSGTqYVA&amp;rel=0&amp;color1=0x402061&amp;color2=0x9461ca&amp;hl=en&amp;feature=player_embedded&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><\/p>\n<p>The ad also illustrates the post-WWII efforts to cultivate a market for new food technologies (easy and instant foods that were developed for the war).\u00a0 This <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/01\/26\/marketing-pre-made-non-perishable-food\/\" target=\"_self\">ad for Campbell&#8217;s soup<\/a> describes the phenomenon in more detail.<\/p>\n<p>For another vintage Jell-O ad that takes an entirely different approach, see <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/17\/racist-and-ethnocentric-jello-ad-from-the-1960s\/\" target=\"_self\">here<\/a>.<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love how this ad from the 1950s acknowledges how exhausting and mind-numbing housekeeping and childcare can be! The ad also illustrates the post-WWII efforts to cultivate a market for new food technologies (easy and instant foods that were developed for the war).\u00a0 This ad for Campbell&#8217;s soup describes the phenomenon in more detail. For [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2124,55,2102,2088,253,272,290,23705],"class_list":["post-11432","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-foodagriculture","tag-gender","tag-gender-history","tag-gender-marriagefamily","tag-history","tag-marriagefamily","tag-sciencetechnology","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/11432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=11432"}],"version-history":[{"count":15,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/11432\/revisions"}],"predecessor-version":[{"id":11671,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/11432\/revisions\/11671"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=11432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=11432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=11432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}