{"id":10997,"date":"2009-08-30T10:18:17","date_gmt":"2009-08-30T15:18:17","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=10997"},"modified":"2012-10-17T02:37:21","modified_gmt":"2012-10-17T07:37:21","slug":"types-of-objectification","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/08\/30\/types-of-objectification\/","title":{"rendered":"Woman As Product: Typing Objectification"},"content":{"rendered":"<p>This ad from 2000 (found <a href=\"http:\/\/pzrservices.typepad.com\/vintageadvertising\/2009\/07\/another-kohler-ad-from-2000.html\" target=\"_blank\">here<\/a>) is an opportunity to differentiate between types of objectification, in its most literal sense.\u00a0 Instead of making a product into the shape of a woman (see <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/04\/products-shaped-like-female-bodies\/\" target=\"_self\">here<\/a> and <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/11\/29\/just-in-time-for-the-holidays\/\" target=\"_self\">here<\/a>), the woman is made into the product.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10998\" title=\"Picture1\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/07\/Picture11-734x1024.jpg\" alt=\"Picture1\" width=\"478\" height=\"666\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/07\/Picture11-734x1024.jpg 734w, https:\/\/thesocietypages.org\/socimages\/files\/2009\/07\/Picture11-215x300.jpg 215w, https:\/\/thesocietypages.org\/socimages\/files\/2009\/07\/Picture11.jpg 1143w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/p>\n<p>See also this post on where there&#8217;s a similar example in which <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/11\/02\/embedding-ideas-of-the-female-body-in-products-chex-mix\/\" target=\"_self\">a woman&#8217;s curves are meant to reflect the curves of a kitchen counter<\/a>, this one in which <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/09\/11\/womens-bodies-used-to-sell-alcohol-unheard-of\/\" target=\"_self\">a woman is made into a glass of beer<\/a>, and, to a slightly lesser extent, this ad in which <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/29\/from-pale-to-pumped-with-racial-stereotypes\/\" target=\"_self\">a white and black woman are used to represent a boring and tasty beverage respectively<\/a>.<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This ad from 2000 (found here) is an opportunity to differentiate between types of objectification, in its most literal sense.\u00a0 Instead of making a product into the shape of a woman (see here and here), the woman is made into the product. See also this post on where there&#8217;s a similar example in which a [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,55,2093],"class_list":["post-10997","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-objectification","tag-gender","tag-gender-objectification"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/10997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=10997"}],"version-history":[{"count":11,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/10997\/revisions"}],"predecessor-version":[{"id":11000,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/10997\/revisions\/11000"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=10997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=10997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=10997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}