{"id":10156,"date":"2014-01-26T09:00:57","date_gmt":"2014-01-26T14:00:57","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=10156"},"modified":"2017-09-17T16:07:26","modified_gmt":"2017-09-17T21:07:26","slug":"resistance-to-objectifying-advertising","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2014\/01\/26\/resistance-to-objectifying-advertising\/","title":{"rendered":"Creative Resistance to Objectifying Advertising"},"content":{"rendered":"<p><em>A new submission inspires me to re-post this great collection of public resistance to advertisements that objectify women.<\/em><\/p>\n<p>Adding commentary to the ubiquitous images that surround us can help us to notice, even if just temporarily, that our environment is toxic to our ability to think of all people as full and complete humans. \u00a0Here are some inspiring examples.<\/p>\n<p>1. \u00a0An unknown artist pastes the photoshop toolbar on <a href=\"http:\/\/www.buzzfeed.com\/copyranter\/hm-bikini-posters-get-nicely-adbusted-by-street-a\" target=\"_blank\" rel=\"noopener\">H&amp;M posters in Germany<\/a> (thanks Dmitriy T.C. and Alison M.).<\/p>\n<p>2. \u00a0Toban B. (a prolific SocImages contributor, by the way) sent us a set of photographs. \u00a0These were snapped in Seattle, Washington by Jonathan McIntosh:<\/p>\n<p>3. \u00a0Commentary on a Special K. ad in Dublin, sent in by Tara C. (<a href=\"http:\/\/www.broadsheet.ie\/2011\/06\/25\/dear-ms-special-k\/\" target=\"_blank\" rel=\"noopener\">Broadsheet<\/a>).<\/p>\n<p>Text:<\/p>\n<blockquote><p>Hey there Special-K Lady.<\/p>\n<p>I know you think I should diet<br \/>\nSo I can be slim just like you.<br \/>\nthing is, I think I look pretty fabulous<br \/>\nJust the way I am<br \/>\nAlso, Special-K tastes like cardboard<\/p>\n<p>so piss off<\/p><\/blockquote>\n<p>4. \u00a0This one was written on by a teenage girl in Rotterdam, the Netherlands.\u00a0 It reads:\u00a0 &#8220;I&#8217;m sick of sexually tinted images.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/06\/2293892526_399004a285.jpg\" alt=\"2293892526_399004a285\" width=\"500\" height=\"375\" \/><\/p>\n<p>5. \u00a0Tricia V. sent us an example of this kind of resistance in Haiti.\u00a0 The billboard below is in for a brand of beer called Prestige.\u00a0 Tricia writes:\u00a0 &#8220;The writing [along the bottom of] the billboard says &#8220;Ko O+ pa machandiz&#8221;\u00a0 which translates as &#8216;Women&#8217;s bodies are not merchandise.'&#8221;\u00a0 She was impressed at the effort exerted to climb up and write across a full-sized billboard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/06\/haiti-may-2007-031.jpg\" alt=\"haiti-may-2007-031\" width=\"448\" height=\"336\" \/><\/p>\n<p>6. \u00a0Ang B. snapped this photo in Madison, Wisconsin:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2011\/07\/07\/resistance-to-objectifying-advertising\/picture1-56\/\" rel=\"attachment wp-att-23947\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/06\/Picture1-768x1024.jpg\" alt=\"\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>7. Sasha Albert saw this comment written on a &#8220;please excuse our construction&#8221; sign at her gym. Someone else had already written: \u201cWEIRD retouching. Give us a real, healthy, normal woman!\u201d Read more at <a href=\"http:\/\/www.about-face.org\/help-my-gym-is-promoting-unhealthy-body-ideals\/\" target=\"_blank\" rel=\"noopener\">About Face<\/a>.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2014\/01\/214.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-66564\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2014\/01\/214.jpg\" alt=\"2\" width=\"300\" height=\"300\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2014\/01\/214.jpg 300w, https:\/\/thesocietypages.org\/socimages\/files\/2014\/01\/214-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>See also: <a href=\"https:\/\/thesocietypages.org\/socimages\/2011\/02\/21\/calling-out-gendered-advertising\/\">my mom has a phd in math<\/a>. \u00a0 For a classic example, see <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/04\/18\/feminist-graffiti-from-the-1970s\/\" target=\"_self\">&#8220;If it were a lady, it&#8217;d get its bottom pinched.&#8221;<\/a>\u00a0 For an example of backlash to public anti-sexist messages, see this post on\u00a0<a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/02\/06\/defending-privilege\/\" target=\"_self\">defending privilege<\/a> (trigger warning).<\/p>\n<p><em>Cross-posted at\u00a0<a href=\"http:\/\/msmagazine.com\/blog\/blog\/2011\/07\/08\/culture-jamming-sexist-ads\/\" target=\"_blank\" rel=\"noopener\">Ms.<\/a>\u00a0 Sources:\u00a0\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/15262666@N05\/2293892526\/\" target=\"_blank\" rel=\"noopener\">here<\/a>,\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/jonathanmcintosh\/3148936276\/\" target=\"_blank\" rel=\"noopener\">here<\/a>, and\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/francesrust\/2390942999\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>A new submission inspires me to re-post this great collection of public resistance to advertisements that objectify women. Adding commentary to the ubiquitous images that surround us can help us to notice, even if just temporarily, that our environment is toxic to our ability to think of all people as full and complete humans. \u00a0Here [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":61174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2095,1776,1781,1789],"class_list":["post-10156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-gender","tag-gender-feminismactivism","tag-nation-france","tag-nation-haiti","tag-nation-the-netherlands"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2014\/01\/1-23.jpg","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/10156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=10156"}],"version-history":[{"count":30,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/10156\/revisions"}],"predecessor-version":[{"id":71614,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/10156\/revisions\/71614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/61174"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=10156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=10156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=10156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}