Sociologists distinguish between the terms norm, normal, and normative.
The norm refers to what is common or frequent. For example, celebrating Christmas is the norm in America.
Normal is opposed to abnormal. Even though celebrating Christmas is the norm, it is not abnormal to celebrate Hanukkah. To celebrate Hanukkah is perfectly normal.
In contrast to both of these, normative refers to a morally-endorsed ideal. Some Americans make a normative argument that Americans should celebrate Christmas because they believe (wrongly) that this is a Christian country.
A thing can be the norm but not be normative. For example, a nuclear family with a married man and woman and their biological children is normative in the U.S., but it is certainly not the norm. Likewise, something can be normal but not the norm. It’s perfectly normal, for example, to date people of the same sex (so say the scientists of our day), but it’s not the norm. And something can be both normal and the norm, but not be normative, like Americans’ low rates of physical activity.
These three terms do not always work in sync, which is why they’re interesting.
I thought of these distinctions when I looked at a submission by Andrew, who blogs at Ethnographer. Bike lanes in Philadelphia used to be designated with this figure:
Today, however, they’re designated by this one:
Do you see the difference? The new figures are wearing bike helmets. The addition is normative. It suggests that bikers should be wearing bike helmets. It may or may not be the norm, and it certainly isn’t normal or abnormal either way, but the city of Philadelphia is certainly attempting to make helmets normative.
Rumors are circulating that the Bureau of Land Management (BLM) has plans to euthanize 44,000 wild horses. The rumor is partly true. An advisory board has authorized the BLM to do so; they have yet to make a decision as to whether they will. Even the possibility of such a widespread cull, though, has understandably sparked outrage. Yet the reality of the American mustang is not as simple as the love and admiration for these animals suggests.
Mustangs are powerful symbols of the American West. The modern mustang is the descendant of various breeds of horses worked by everyone from Spanish conquistadors to pioneers in wagon trains into the Western US. Some inevitably escaped over time and formed herds of feral horses. Wild herds in the east were generally either driven west or recaptured over time as the frontier moved ever westward (the wild ponies of Assateague Island off the coast of Virginia being a famous exception). Over time, they became inextricably entwined with perceptions of the West as still wild and free, not yet fully domesticated. The image of a herd of beautiful horses against a gorgeous but austere Western landscape is a striking one, perhaps something like this:
So how do we get from that to these mustangs penned up in a pasture running after a feed truck in Oklahoma (a screenshot from the video below):
It’s a complicated story involving conflicts surrounding federal land management, public attitudes toward mustangs, and unintended consequences of public policies.
Wild horses fall under the purview of the BLM because most live on public range (particularly in Nevada, California, and Idaho, as well as Washington, Wyoming, and other Western states). Mustangs have no natural predators in the West; mountain lions, bears, and wolves kill some horses each year, but their numbers simply aren’t large enough to be a systematic form of population control for wild horse herds, especially given that horses aren’t necessarily their first choice for a meal. So wild horse herds can grow fairly rapidly. Currently the BLM estimates there are about 67,000 wild horses and burros on public land in the West, 40,000 more than the BLM thinks the land can reasonably sustain.
Of course, managing wild horses is one small part of the BLM’s mission. The agency is tasked with balancing various uses of federal lands, including everything from resource extraction (such as mining and logging), recreational uses for the public, grazing range for cattle ranchers, wildlife habitat conservation, preservation of archaeological and historical sites, providing water for irrigation as well as residential use, and many, many more. And many of these uses conflict to some degree. Setting priorities among various potential uses of BLM land has, over time, become a very contentious process, as different groups battle, often through the courts, to have their preferred use of BLM land prioritized over others.
The important point here is that managing wild horse numbers is part, but only a small part, of the BLM’s job. They decide on the carrying capacity of rangeland — that is, how many wild horses it can sustainably handle — by taking into account competing uses, like how many cattle will be allowed on the same land, its use as wildlife habitat, possible logging or mining activities, and so on. And much of the time the BLM concludes that, given their balance of intended uses, there are too many horses.
So what does the BLM do when they’ve decided there are too many horses?
For many years, the BLM simply allowed them to be killed; private citizens had a more or less free pass to kill them. There wasn’t a lot of oversight regarding how many could be killed or the treatment of the horses during the process. Starting in the late 1950s, the BLM began to get negative press, and a movement to protect wild horses emerged. It culminated in the Wild Free-Roaming Horses and Burros Act, passed in 1971. The law didn’t ban killing wild horses, but it provided some protection for them and required the BLM to ensure humane treatment, guarantee the presence of wild horses on public lands, and encourage other methods of disposing of excess horses.
One such method is making such horses (and burros) available to the general public for adoption. The BLM holds periodic adoption events. However, currently the demand for these animals isn’t nearly large enough to absorb the supply. For instance, in 2010, 9,715 wild horses were removed from public lands, while 2,742 were adopted.
So, there aren’t enough people to adopt them and killing them has become increasingly unpopular. Controlling herd populations through some form of birth control hasn’t been widely implemented and has led to lawsuits. What to do?
One solution was for the federal government to pay private citizens to care for mustangs removed from public lands. Today there are 46,000 wild horses penned up on private lands, fed by feed trucks. Something for which the American taxpayer pays $49 million dollars a year. Holding wild horses has become a business. Here’s a news segment about one of these wild horse operations:
The ranch in video is owned by the Drummond family, a name that might ring a bell if you’re familiar with the incredibly popular website The Pioneer Woman, by Ree Drummond. They are just one of several ranching families in north central Oklahoma that have received contracts to care for wild horses.
In addition to the sheer cost involved, paying private citizens to hold wild horses brings a whole new set of controversies, as well as unintended consequences for the region. Federal payments for the wild horse and burro maintenance program are public information. A quick look at the federal contracts database shows that in just the first three financial quarters of 2009, for example, the Drummonds (a large, multi-generational ranching family) received over $1.6 million. Overall, two-thirds of the BLM budget for managing wild horses goes to paying for holding animals that have been removed from public lands, either in short-term situations before adoptions or in long-term contracts like the ones in Oklahoma.
This is very lucrative. Because prices are guaranteed in advance, holding wild horses isn’t as risky as raising cattle. And, if a horse dies, the BLM just gives the rancher a new one. But this income-generating opportunity isn’t available to everyone; generally only the very largest landowners get a chance. From the BLM’s perspective, it’s more efficient to contract with one operation to take 2,000 horses than to contract with 20 separate people to take 100 each. So almost all small and mid-size operations are shut out of the contracts. This has led to an inflow of federal money to operations that were already quite prosperous by local standards. These landowners then have a significant advantage when it comes to trying to buy or lease pastures that become available in the area; other ranchers have almost no chance of competing with the price they can pay. The result is more concentration of land ownership as small and medium-sized ranchers, or those hoping to start up a ranch from scratch, are priced out of the market. In other words, the wild horse holding program contributes to the wealth of the 1%, while everyone else’s economic opportunities are harmed.
This is why the BLM is considering a cull. Not because they love the idea of killing off mustangs, but because they’re caught between a dozen rocks and hard places, trying to figure out how to best manage a very complicated problem, with no resolution in sight.
Revised and updated; originally posted in 2011. Cross-posted at Scientopia and expanded forContexts.
Gwen Sharp, PhD is a professor of sociology and the Associate Dean of liberal arts and sciences at Nevada State College.
The ad depicts a little girl fantasizing about growing up, but growing up means (extremely) high patent leather pumps; growing up means sexualizing herself.
And the ad does sexualize the little girl who, from the top-scanning-down, looks like a sweet girl trying on mommy’s shoes, but from the bottom-scanning-up, looks like an adult woman who suddenly transforms into a child. The white cotton dress implies innocence and purity, but it’s a costume we regularly see adult women wear when we want to both sexualize and infantilize them. In other words, this ad nicely plays into the mythology endorsed by pedophiles that even little girls want to feel sexy, even little girls want men’s attention, even little girls want sex.
And, yet, we are supposed to think this is sweet. The text, “Harmonizing Beautifully with Life” is, of course, ostensibly about the counter tops. But aligned with the image, it naturalizes both the girl’s fantasy and the conflation of female sex with the performance of sexualized femininity (it’s just “life”; as if there’s a gene for Christian Louboutin shoes that activates in the presence of double X chromosomes). More than simply naturalizing the girl’s fantasy of self-objectification, it endorses it (it’s beautiful harmony).
Notice also the class story in the ad. Who exactly is class privileged enough to have the freedom to allow “the quiet moments” to “steal the show”? Well, apparently people who are rich enough to wear Louboutin shoes. Louboutin began putting red soles on all his shoes as a not-so-subtle way to advertise that the shoe was Louboutin and, therefore, a very expensive shoe. It worked. Fashion writers started pointing out the red soles with glee, as in this story about Angeline Jolie on a red carpet. The fact that the sole of this shoe is red is no accident, it’s meant to add class to the counter tops, in both senses of the word.
A final word on race: That the girl in the ad is white is no accident. And it’s not only because marketers expect the majority of their customers to be white, but because of what whiteness represents. Her white skin symbolizes the same thing that the white counter tops and white dress symbolize: purity, cleanliness, even innocence. It is only because all those symbolic elements are there that we can put a black patent leather heel with a red sole on her and still think “sweet.” Imagine the same ad with a black child. In the U.S., black women are often stereotyped as sexually loose, morally corrupt, irresponsible teen mothers on welfare. With that symbolic baggage, this ad would be a morality lesson on the hypersexuality of black girls and their propensity to “grow up too fast.” It wouldn’t look sweet, it’d look dangerous.
Using pictures with the tag #americanparty on Instagram, Buzzfeed put together a non-scientific collection of what “American Parties” thrown in other countries look like. it’s an interesting window into how they view us. Themes include red cups, popcorn, marshmallows, and sports jerseys. Happy 4th of July weekend everyone.
Visit the original post for the whole set of “American Party” photos or you can browse the hashtag yourself. Here’s my favorite, from Russia:
In the aftermath of Dylann Roof’s racist murder, some cities in the South are reconsidering their relationship to the Confederate Flag. Should it fly? Be in a museum? Burn? The discussion raises larger questions of how to move forward from ugly histories without simultaneously whitewashing a city’s past. And, as well, how do we know when something is truly in our past?
I was thinking about just these questions a couple weeks ago when a friend of mine walked me by the monument to the Crescent City White League in New Orleans. The conical stone was erected to commemorate the return of white supremacist government two years after a lethal insurrection against the Reconstruction state government in 1874. In that insurrection, thousands of former Confederate soldiers attacked the city police and state military. They killed 11 members of the NOPD and held city government buildings for three days before federal troops arrived and they fled.
Two years later, the white supremacist politicians were back in power and they placed the monument in a prominent place where Canal St. meets the Mississippi. The monument, to be clear, is in honor of cop-killing white supremacists.
Here it is in 1906 (source, photographer unknown):
So, what to do with the thing?
In 1974 — one hundred years after the insurrection and 98 years after its erection — the city added a marker nearby distancing itself from the message of white supremacy. It read:
Although the “battle of Liberty Place” and this monument are important parts of the New Orleans history, the sentiments in favor of white supremacy expressed thereon are contrary to the philosophy and beliefs of present-day New Orleans.
In 1993, some of the original inscriptions were removed and replaced with this slightly more politically correct comment:
In honor of those Americans on both sides who died in the Battle of Liberty Place. … A conflict of the past that should teach us lessons for the future.
It was also moved to a new location. Today it sits between a flood wall, a parking lot, and an electrical substation. If you wanted to give a monument the finger, this is one way to do it. Here’s how it looks on Google Maps streetview:
So, the question is: What to do with these things?
I’ll admit that seeing the monument tucked into an unpleasant corner of New Orleans was somehow satisfying. But I was also uneasy about its displacement. Is this an example of New Orleans trying to repress knowledge of its racist history? (And present?) Or is it a sign that the city actively rejects the values represented by the monument? Conversely, if the city had left the monument at the foot of Canal St. would this be a sign that it took history seriously? And, thus, responsibility for its past? Or a sign that it didn’t take an anti-racist stance seriously enough?
This seems like an obviously difficult call to make, but I’m glad that we’re using the horror of Roof’s massacre to begin a discussion about how to handle symbols like these and, maybe, truly make them a part of our past.
In this Farm Bureau Insurance ad, a father and son paint a room pink and commiserate about how their lives will be ruined by the arrival of a baby girl.
1. Essentialize gender. A girl is coming? That means playing with dolls and having tea parties. Girls are girls. Us, we’re boys, so automatically we…
2. …belittle femininity. The stuff girls do is boring and trivial. Only girls would want to do those things. Girls are such a drag!
In short, all girls are girly and girly stuff is dumb.
I didn’t find it, but I’ll give them the benefit of the doubt; maybe they made the opposite commercial, too. One in which a mom and her daughter cringe over the idea of having to put up with booger-flinging and farting at the table.
But that would be equally bad. We don’t know a child’s personality just by anticipating the stuff between their legs. And it’s not true that male and female humans are so different as to enjoy entirely non-overlapping sets of things.
In daily life, we recognize each other for the complex and varied people that we are. Think about it. Practically the only place we see stereotypes this retrograde are on TV and in the movies. We’re not “opposite sexes,” but we’re surrounded by the idea that we are.