product: music

And the hits start coming and they don’t stop coming. Research published in Royal Society Open Science (thanks to @MattGrossmann for sharing on Twitter) compared music charts in the US, the UK, Germany, and the Netherlands. The authors found that more albums are climbing these charts faster than they did in the past.

Schneider, Lukas and Claudius Gros. “Five Decades of US, UK, German and Dutch Music Charts Show That Cultural Processes Are Accelerating.” Royal Society Open Science 6(8):190944.

Last week we looked at cultural hybridity and the mixing of music genres. Here, the authors point out that these trends indicate cultural acceleration as more hits happen in a shorter time. This creates new pressures on the music production side. From the article:

In the past, essentially no number one album would start at the top of a chart. Reaching the top was instead a tedious climbing process that would take on the average an entire month, or more. Nowadays, the situation is the opposite. If an album is not the number one the first week of its listing, it has only a marginal chance to climb to the top later on.

This cultural acceleration is having a big impact on the kinds of hits we end up hearing, because creativity always happens in a particular social context. One of my favorite episodes of the Switched on Pop podcast recently looked at how songwriting is changing in the era of the quick streaming hit, including the rise of the “pop overture.” What’s a pop overture, you ask? Lizzo can tell you.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

From music to movies and restaurants, genres are a core part of popular culture. The rules we use to classify different scenes and styles help to shape our tastes and our social identities, and so we often see people sticking to clear boundaries between what they like and what they don’t like (for example: “I’ll listen to anything but metal.”). 

But bending the rules of genre can be the quickest way to shake up expectations. Mashups were huge a few years ago. This past summer we saw “Old Town Road” push boundaries in the country music world on its way to becoming a mega-hit. Zeal & Ardor’s mix of black metal and gospel, country blues, and funk is breaking new ground in heavier music.

Blending genres can also backfire. A new fusion concept could be a hit, or it could just be confusing. Sociological research on Netflix ratings and Yelp reviews finds that people with a high preference for variety, who like to consume many different things, are not necessarily interested in atypical work that blends genres in a new or strange way.

One of the more interesting recent examples is this new gameshow concept from Hillsong—a media channel tied to the charismatic megachurch organization:

What is this show? Is it preaching? Is it a game show? Do millennials even watch prime time game shows? Don’t get me wrong, I’ll hate-watch The Masked Singer every once in a while, but the mix seems a little out of place here. Gerardo Martí makes a good point in the tweet above. This show may be a way to repackage religious messaging in a new style. Given what we know about cultural consumption, however, I wonder if this is just too risky to pull anyone in.

It is easy to chase atypicality today, both for media organizations and religious groups trying to retain a younger viewership and find the next big thing. For all the pressure to innovate, this trailer for SOUTHPAW shows us just how much we still rely on genre rules to figure out what to consume.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

One major part of introducing students to sociology is getting to the “this is water” lesson: the idea that our default experiences of social life are often strange and worthy of examining. This can be challenging, because the default is often boring or difficult to grasp, but asking the right questions is a good start (with some potentially hilarious results).

Take this one: what does English sound like to a non-native speaker? For students who grew up speaking it, this is almost like one of those Zen koans that you can’t quite wrap your head around. If you intuitively know what the language means, it is difficult to separate that meaning from the raw sounds.

That’s why I love this video from Italian pop singer Adriano Celentano. The whole thing is gibberish written to imitate how English slang sounds to people who don’t speak it.


Another example to get class going with a laugh is the 1990s video game Fighting Baseball for the SNES. Released in Japan, the game didn’t have the licensing to use real players’ names, so they used names that sounded close enough. A list of some of the names still bounces around the internet:

The popular idea of the Uncanny Valley in horror and science fiction works really well for languages, too. The funny (and sometimes unsettling) feelings we get when we watch imitations of our default assumptions fall short is a great way to get students thinking about how much work goes into our social world in the first place.Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

More social scientists are pointing out that the computer algorithms that run so much of our lives have our human, social biases baked in. This has serious consequences for determining who gets credit, who gets parole, and all kinds of other important life opportunities.

It also has some sillier consequences.

Last week NPR host Sam Sanders tweeted about his Spotify recommendations:

Others quickly chimed in with screenshots of their own. Here are some of my mixes:

The program has clearly learned to suggest music based on established listening patterns and norms from music genres. Sociologists know that music tastes are a way we build communities and signal our identities to others, and the music industry reinforces these boundaries in their marketing, especially along racial lines.

These patterns highlight a core sociological point that social boundaries large and small emerge from our behavior even when nobody is trying to exclude anyone. Algorithms accelerate this process by the sheer number of interactions they can watch at any given time. It is important to remembers the stakes of these design quirks when talking about new technology. After all, if biased results come out, the program probably learned it from watching us!Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

Source Photo: Ted Eytan, Flickr CC

It’s that time of year again! Fans across the nation are coming together to cheer on their colleges and universities in cutthroat competition. The drama is high and full of surprises as underdogs take on the established greats—some could even call it madness.

I’m talking, of course, about The International Championship of Collegiate A Cappella.

In case you missed the Pitch Perfect phenomenon, college a cappella has come a long way from the dulcet tones of Whiffenpoofs in the West Wing. Today, bands of eager singers are turning pop hits on their heads. Here’s a sampler, best enjoyed with headphones:

And competitive a cappella has gotten serious. Since its founding in 1996, the ICCA has turned into a massive national competition spawning a separate high school league and an open-entry, international competition for any signing group.

As a sociologist, watching niche hobbies turn into subcultures and subcultures turn into established institutions is fascinating. We even have data! Varsity Vocals publishes the results of each ICCA competition, including the scores and university affiliations of each group placing in the top-three of every quarterfinal, regional semifinal, and national final going back to 2006. I scraped the results from over 1300 placements to see what we can learn when a cappella meets analytics.

Watching a Conference Emerge

Organizational sociologists study how groups develop into functioning formal organizations by turning habits into routines and copying other established institutions. Over time, they watch how behaviors  become more bureaucratic and standardized.

We can watch this happen with the ICCAs. Over the years, Varsity Vocals has established formal scoring guidelines, judging sheets, and practices for standardizing extreme scores. By graphing out the distribution of groups’ scores over the years, you can see the competition get more consistent in its scoring over time. The distributions narrow in range, and they take a more normal shape around about 350 points rather than skewing high or low.

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Gender in the A Cappella World

Gender is a big deal in a cappella, because many groups define their membership by gender as a proxy for vocal range. Coed groups get a wider variety of voice parts, making their sound more versatile, but gender-exclusive groups can have an easier time getting a blended, uniform sound. This raises questions about gender and inequality, and there is a pretty big gender gap in who places at competition.

In light of this gap, one interesting trend is the explosion of coed a cappella groups over the past twelve years. These groups now make up a much larger proportion of placements, while all male and all female groups have been on the decline.

(Click to Enlarge)

Who Are the Powerhouse Schools?

Just like March Madness, one of my favorite parts about the ICCA is the way it brings together all kinds of students and schools. You’d be surprised by some of the schools that lead on the national scene. Check out some of the top performances on YouTube, and stay tuned to see who takes the championship next month!

(Click to Enlarge)

 Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

Originally posted at Discoveries

Punk rock has a long history of anti-racism, and now a new wave of punk bands are turning it up to eleven to combat Islamophobia. For a recent research article, sociologist Amy D. McDowell  immersed herself into the “Taqwacore” scene — a genre of punk rock that derives its name from the Arabic word “Taqwa.” While inspired by the Muslim faith, this genre of punk is not strictly religious — Taqwacore captures the experience of the “brown kids,” Muslims and non-Muslims alike who experience racism and prejudice in the post-9/11 era. This music calls out racism and challenges stereotypes.

Through a combination of interviews and many hours of participant observation at Taqwacore events, McDowell brings together testimony from musicians and fans, describes the scene, and analyzes materials from Taqwacore forums and websites. Many participants, Muslim and non-Muslim alike, describe processes of discrimination where anti-Muslim sentiments and stereotypes have affected them. Her research shows how Taqwacore is a multicultural musical form for a collective, panethnic “brown” identity that spans multiple nationalities and backgrounds. Pushing back against the idea that Islam and punk music are incompatible, Taqwacore artists draw on the essence of punk to create music to that empowers marginalized youth.

Neeraj Rajasekar is a Ph.D. student in sociology at the University of Minnesota.

In the 1950s and ’60s, a set of social psychological experiments seemed to show that human beings were easily manipulated by low and moderate amounts of peer pressure, even to the point of violence. It was a stunning research program designed in response to the horrors of the Holocaust, which required the active participation of so many people, and the findings seemed to suggest that what happened there was part of human nature.

What we know now, though, is that this research was undertaken at an unusually conformist time. Mothers were teaching their children to be obedient, loyal, and to have good manners. Conformity was a virtue and people generally sought to blend in with their peers. It wouldn’t last.

At the same time as the conformity experiments were happening, something that would contribute to changing how Americans thought about conformity was being cooked up: the psychedelic drug, LSD.

Lysergic acid diethylamide was first synthesized in 1938 in the routine process of discovering new drugs for medical conditions. The first person to discover it psychedelic properties — its tendency to alter how we see and think — was the scientist who invented it, Albert Hoffmann. He ingested it accidentally, only to discover that it induces a “dreamlike state” in which he “perceived an uninterrupted stream of fantastic pictures, extraordinary shapes with intense, kaleidoscopic play of colors.”

By the 1950s , LSD was being administered to unwitting American in a secret, experimental mind control program conducted by the United States Central Intelligence Agency, one that would last 14 years and occur in over 80 locations. Eventually the fact of the secret program would leak out to the public, and so would LSD.

It was the 1960s and America was going through a countercultural revolution. The Civil Rights movement was challenging persistent racial inequality, the women’s and gay liberation movements were staking claims on equality for women and sexual minorities, the sexual revolution said no to social rules surrounding sexuality and, in the second decade of an intractable war with Vietnam, Americans were losing patience with the government. Obedience had gone out of style.

LSD was the perfect drug for the era. For its proponents, there was something about the experience of being on the drug that made the whole concept of conformity seem absurd. A new breed of thinker, the “psychedelic philosopher,” argued that LSD opened one’s mind and immediately revealed the world as it was, not the world as human beings invented it. It revealed, in other words, the social constructedness of culture.

In this sense, wrote the science studies scholar Ido Hartogsohn, LSD was truly “countercultural,” not only “in the sense of being peripheral or opposed to mainstream culture [but in] rejecting the whole concept of culture.” Culture, the philosophers claimed, shut down our imagination and psychedelics were the cure. “Our normal word-conditioned consciousness,” wrote one proponent, “creates a universe of sharp distinctions, black and white, this and that, me and you and it.” But on acid, he explained, all of these rules fell away. We didn’t have to be trapped in a conformist bubble. We could be free.

The cultural influence of the psychedelic experience, in the context of radical social movements, is hard to overstate. It shaped the era’s music, art, and fashion. It gave us tie-dye, The Grateful Dead, and stuff like this:


via GIPHY

The idea that we shouldn’t be held down by cultural constrictions — that we should be able to live life as an individual as we choose — changed America.

By the 1980s, mothers were no longer teaching their children to be obedient, loyal, and to have good manners. Instead, they taught them independence and the importance of finding one’s own way. For decades now, children have been raised with slogans of individuality: “do what makes you happy,” “it doesn’t matter what other people think,” “believe in yourself,” “follow your dreams,” or the more up-to-date “you do you.”

Today, companies choose slogans that celebrate the individual, encouraging us to stand out from the crowd. In 2014, for example, Burger King abandoned its 40-year-old slogan, “Have it your way,” for a plainly individualistic one: “Be your way.” Across the consumer landscape, company slogans promise that buying their products will mark the consumer as special or unique. “Stay extraordinary,” says Coke; “Think different,” says Apple. Brands encourage people to buy their products in order to be themselves: Ray-Ban says “Never hide”; Express says “Express yourself,” and Reebok says “Let U.B.U.”

In surveys, Americans increasingly defend individuality. Millennials are twice as likely as Baby Boomers to agree with statements like “there is no right way to live.” They are half as likely to think that it’s important to teach children to obey, instead arguing that the most important thing a child can do is “think for him or herself.” Millennials are also more likely than any other living generation to consider themselves political independents and be unaffiliated with an organized religion, even if they believe in God. We say we value uniqueness and are critical of those who demand obedience to others’ visions or social norms.

Paradoxically, it’s now conformist to be an individualist and deviant to be conformist. So much so that a subculture emerged to promote blending in. “Normcore,” it makes opting into conformity a virtue. As one commentator described it, “Normcore finds liberation in being nothing special…”

Obviously LSD didn’t do this all by itself, but it was certainly in the right place at the right time. And as a symbol of the radical transition that began in the 1960s, there’s hardly one better.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at the Gender & Society blog.

Two songs that seemed like they were on the radio every time I tuned into a pop station last summer were Omi’s single, “Cheerleader” (originally released in 2015) and Andy Grammar’s song, “Honey, I’m good” (originally released in 2014). They’re both songs written for mass consumption. Between 2014 and 2015, “Cheerleader” topped the charts in over 20 countries around the world. And, while “Honey, I’m Good” had less mass appeal, it similarly found its way onto top hit lists around the world.

They’re different genres of music. But they both fall under the increasingly meaningless category of “pop.”  And, because they both gained popularity around the same time, it was possible to hear them back to back on radio stations across the U.S.  Both songs are about the same issue: each are ballads sung by men celebrating themselves for being faithful in their heterosexual relationships.  Below is Omi’s “Cheerleader.” Here is the chorus:

“All these other girls are tempting / But I’m empty when you’re gone / And they say / Do you need me? / Do you think I’m pretty? / Do I make you feel like cheating? / And I’m like no, not really cause / Oh I think that I found myself a cheerleader / She is always right there when I need her / Oh I think that I found myself a cheerleader / She is always right there when I need her”

In Omi’s song, he situates himself as uninterested in cheating because he’s found a woman who believes in him more than he does. And this, he suggests, is worth his fidelity. Though, he does admit to being tempted, which also works to situate him as laudable because he “has options.”

Andy Grammar’s song is a different genre. And like Omi’s song, it’s catchy (though, apparently less catchy if pop charts are a good measure). Grammar’s video is dramatically different as well. It’s full of couples lip syncing his song while claiming amounts of time they’ve been faithful to one another. Again, and for comparison, below is the chorus:

“Nah nah, honey I’m good / I could have another but I probably should not / I’ve got somebody at home, and if I stay I might not leave alone / No, honey I’m good, I could have another but I probably should not / I’ve gotta bid you adieu and to another I will stay true”

Unlike Omi’s song, Grammar’s single is a song about a man at a bar without his significant other. He’s turning down drinks from a woman (or women), claiming that he doesn’t trust himself to be faithful if he gives into the drink. Instead, he opts to leave the bar to ensure he doesn’t give in to this temptation.

Both songs are written in the same spirit. They’re songs that appear to be about women, but are actually anthems about what amazing men these guys are because… well, because they don’t cheat, but could.

I was struck by the common message, a message at least partially to blame for why we all heard them so much. And the message is that, for men in heterosexual relationships, resisting the temptation to be unfaithful is hard work. And this message helps to highlight key ingredients of contemporary hegemonic masculinities: heterosexuality and promiscuity. Both men are identifying as heterosexual throughout each song. But, you might think, they’re not identifying as promiscuous. So, how are they supporting this cultural ideal if they appear to be challenging it? The answer to that is all in the delivery.

Amy C. Wilkins studied the ways that a group of college Christian men navigated what she terms the “masculinity dilemma” of demonstrating themselves to be heterosexual and heterosexually active when they were in a group committed to abstinence. Wilkins discovered that they navigated this dilemma by enacting what she refers to as “collective processes of temptation” whereby they crafted a discourse about just how masculine they were by resisting the temptation to be heterosexually active. They ritualistically discussed the problem of heterosexual temptation. And, in so doing, Wilkins argues that the men she studied, “perform their heterosexuality collectively, aligning themselves with conventional assumptions about masculinity through the ritual invocation of temptation” (here: 353). It’s hard to craft an identity based on not doing something. But if you’re going to, Wilkins argues that temptation is key.

Similarly, Sarah Diefendorf found that young evangelical Christian men navigate their gender identities alongside pledges of sexual abstinence until marriage. Men in Diefendorf’s study used one another as “accountability partners” to make sure they didn’t cheat on their pledges if they were in relationships, but even with things like pornography or masturbation. As Diefendorf writes, “These confessions… enable these men to demonstrate a connection with hegemonic masculinity through claims of desire for future heterosexual practices” (here: 658-659). In C.J. Pascoe’s study of high school boys navigating tenuous gender and sexual identities, she refers to this process more generally as “compulsive heterosexuality.”

Both songs are meant to situate the two singers as great men, men to be admired. But, being able to listen to this message and “get it” means that you can take for granted the premise on which the songs are based—in this case, that men are hard-wired to be sexual scoundrels and that heterosexual women should count themselves lucky if they are fortunate enough to have landed a man committed to not living up to his wiring. Without understanding men as having a natural and apparently insatiable sexual wanderlust, these songs don’t make sense.

Both Omi and Grammar need the discourse of temptation to frame themselves as noble. If we want to challenge men to not cheat, we should be challenge the idea that they’re working against biologically deterministic inclinations to do so. I’m not sure it would make a top 20 hit, but neither would it recuperate forms of gendered inequality through the guise of dismantling them.

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*Thanks to Sarah Diefendorf for her edits and smart feedback on this post.Tristan Bridges, PhD is a professor at the University of California, Santa Barbara. He is the co-editor of Exploring Masculinities: Identity, Inequality, Inequality, and Change with C.J. Pascoe and studies gender and sexual identity and inequality. You can follow him on Twitter here. Tristan also blogs regularly at Inequality by (Interior) Design.