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Jay Smooth on why we should focus less on the dumb racist/sexist/asshole-y bullshit people like John Mayer say (and man, did he ever say some dumb bullshit) and more on, say, re-segregation of the public school system:

And just for fun, Jay Smooth discussing Chris Matthews’s comment that he “forgot” President Obama was black, and what that says about what we think racial equality would look like:

I get this with students a lot: they desperately want to deny ever noticing anyone’s race/ethnicity, because the discourse of color blindness states that the way to treat people equally and eradicate racism is to stop acknowledging racial categories at all. But when you simply start ignoring the role of an important socially-constructed category without actually eliminating the negative effect it has on those in certain categories, you aren’t ending racism. It’s just making it harder to talk about or address, since anyone who tries to start a conversation about racial inequality is accused of actually perpetuating inequality and/or being racist for bringing the topic up.

This ties back in with the first video–we are more comfortable with more symbolic or linguistic forms of combating racial inequality (so, say, people say they have a friend who “happens to be Black,” as though it’s something they never thought about until that very second) than the much more complicated, difficult, and long-term work of rooting out structural inequality.

Last night some friends and I were on the Strip here in Vegas and wandered over to look at City Center, the new casino/very high-end shopping center/”walkable city within a city” that was such a big deal when it opened recently that national news outlets, including NPR, talked about it. Anyway, we were wandering around and came upon a lingerie store with this mannequin in the window:

She’s blindfolded, handcuffed, on her knees. Another mannequin was also blindfolded, with ties around her ankles, and a third had a long pearl necklace wrapped around her neck and then tied around each wrist.

Our reaction was, basically, “Agh! Agh! WTF? Why?!?” We all, men and women alike, interpreted it as an icky depiction of sexual domination of women, perhaps even violence.

But of course, there’s another way to interpret it, particularly given that it’s a lingerie store: as consensual participation in S&M/bondage or sexual role-playing.

I still can’t shake off my initial feeling. We often see implied, or obvious, violence toward or sexual harassment of women as marketing or entertainment (see the trailer for the movie Bounty Hunter, vintage Betty Crocker ad, PSA for labeling cleaning products, violence against women in prime time, ad for CSI, t-shirt to show team spirit, ad for shoelaces, Lanvin ads, trailer for Dead Girl, Barney’s window display showing splattered blood and mannequins under attack, is stalking romantic?, trailer for Observe and Report, Rene Russo photo shoot, ha ha! She wasn’t being beaten!, “going in for the kill has never been so satisfying”, oops, I strangled a woman, and…oh, there are many more, but I don’t have time to link to them all). It seems naive to think that people can see mannequins posed like this and completely disconnect them from other portrayals of women bound, gagged, dead, sexually assaulted, etc., that are meant to be funny or sexy.

But it also seems problematic to dismiss the idea that in at some situations, such as this one, the situation could be consensual S&M. Allusions to at least light bondage has become more common in pop culture, particularly handcuffs as a sexy prop (sometimes used for laughs if one partner ends up handcuffing the other to something and then robbing them, stealing their clothes, etc.). Yet those who participate in S&M are also often stigmatized as sexual deviants.

But then, how do we think about S&M/bondage given that the sexual norms common in the U.S. include the idea of female sexual passivity and submission? Is this mannequin problematic in any way even if the store meant to invoke the idea of sexual role-playing?

I am confounded by this. The mannequin creeps me out. I don’t like it. But I’m sure many people can make eloquent arguments against my reaction, or how we approach the various issues involved. So what to make of this mannequin, readers? Help me out.

NEW! (Mar. ’10): SOM sent in this photo of the display in the window of the shoe store Sole Experience in Edmonton, Alberta, that shows a woman in high heels with her feet bound. This image, to me, seems to more clearly imply violence than the one above, possibly because of the use of rope rather than handcuffs, which are associated with sex role-playing:

Photobucket

Masculine!

Masculine! Masculine! Masculine!

Masculine!

(Thanks for the link, Michael C!)

P.S.: Girls and sissy boys suck!

UPDATE: In our comments threat, Reader adilegian offered this great breakdown of the commercial:

0:04. The voice over’s question “Should a phone be pretty?” is visually answered with an effect reminiscent of melting celluloid. The rupture starts on top of the woman’s head, exploding her “pretty” face.

0:06. Women are beheld as dolls.

0:08. Images appear superimposed over images beneath a verbal judgment. The beauty queen (fake) made out of plastic (fake) shown on a television (fake) is definitively stamped “CLUELESS.”

0:10. The commercial erased its first woman by destroying the medium of her representation (supposedly celluloid). The commercial again destroys its second “woman” by destroying the medium of her representation (a television).

0:10 – 0:13. Words across the screen: FAST, RACEHORSE, SCUD. Images: Lightning, racing horse, ripping off duct tape, SCUD missile. Combining these motifs into one single image, we see the SCUD missile flying across the screen with the word RACEHORSE as though it were written with lightning.

0:14. Droid applications: Reality Browser 2.1, Google Sky Map, Qik, Mother TED, CardioTrainer, Where. While I doubt that these applications were developed with the commercial’s themes in mind, their selections reinforce the messages thus far enforced visually: reality (woman of burnt celluloid, destroyed television), sky (SCUD missile), quick (FAST, RACEHORSE), mother (a Freudian slip recognizing the infantile nature of a power fantasy? ^_~), exercise (beef up for manliness stat +4), and going places (which SCUD missiles, race horses, and THE MANLIEST OF MANKIND’S MEN all do).

0:15. Word overlay: DOES. Men do things. Women are pretty and useless.

0:16 – 0:18. Buzz saw cuts banana over a brief yellow outline of a robot.

0:18. Three slim pretty boy models. Again, we see a conflation of all things hitherto condemned: prettiness and effeminacy (designer clothes on fancy-pants, unmuscular pretty boys) and superficiality (plastic people).

0:19 – 0:21. Fruit appears now as a weapon. Hardcore Droid-using man (who is also most likely a fancy, beautiful, professional male model IRL, natch) throws apple at sassy plasticman’s hat, suggesting a Victorian upstart’s rambunctious bucking of all things pretentious with a snowball thrown to knock off a businessman’s hat. Succeeding apples create gore effects.

0:21. Porcelain sheep crushed between the maws of raw, unrelenting MANROBOTPHONE power. Porcelain sheep also conflate all previously condemned messages: prettiness, delicacy, weakness, and artifice.

0:23 – 0:25. Sissy phone explodes into a milky white substance, suggesting ejactulate, with the word NO followed by an image of a woman holding the same ejaculate-phone in her hand with her lips parted. The word PRINCESS is superimposed with glitter effects.

0:25 – 0:27. Layers within mechanical layers give way to reveal the Droid phone.  The Droid phone now appears in the palm of a man’s hand. From his POV (deliciously male gaze, yes?), we see him traveling the world at blinding speed (FAST, RACEHORSE) with city lights blitzing past (lightning).

0:28 – 0:29. MANBOT phone breaks through a white, crumbling wall, again conflating the previously condemned ideas (bland superficiality as connoted by white porcelain sheep, white plastic male models, and light pink plastic Miss Pretty).

A PHONE THAT TRADE HAIR-DO

FOR CAN-DO.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This, dear reader, is a pound of Kopi Luwak Arabica coffee, for sale here:

You can buy a pound of this gourmet coffee for just $180. If you’re on a budget, you can get 2 ounces for $40.

Now, you may be wondering, is it worth it? Should I spend so much for coffee? Luwakcoffee.com believes that it is:

Yes, the coffee is expensive, but so are all of the better things in life. You have to pay more for quality or uniqueness. This is a class issue: part of what you are paying for is exclusiveness, the knowledge that not everyone can afford a Chanel bag or Christian Louboutin shoes or Kopi Luwak coffee. Its inaccessibility to the masses is part of how you know it is worth having. And from this perspective, Kopi Luwak is quite desirable: at most 1,000 pounds or so make it to market each year, which makes it so expensive. It’s so desirable, it was included in the 2006 Emmy Awards gift bags for celebrities!

Now, at this point an ignorant but aspiring gourmand might ask, “What, pray tell, is so special about Kopi Luwak coffee? What is this ‘unusual phenomenon’? I’m so anxious to know!”

Why, my dear, the beans for your coffee were eaten by a civet and then handpicked out of its crap to be brewed into coffee for you! It’s terribly adventurous, isn’t it?

What, don’t believe me? Here is your Kopi Luwak coffee, pre-handpicking (image found here):

Delicious! If you’d prefer to buy it in this form (called “natural” coffee), you can buy it that way too. [For the record: I will never be able to eat a Payday candy bar again.]

In researching this topic for you, Reader, I found many properties ascribed to Kopi Luwak coffee. It is supposedly lower in caffeine than regular coffee because the civet’s stomach acids digest some of the caffeine. Or something. It’s supposedly less bitter and has less of some protein or other, and that’s why it tastes so much better. One researcher said it is “earthy, musty, syrupy, smooth and rich with jungle and chocolate undertones,” although I question how much better it can taste since “[though] certified blinded human tasters could find little difference in the overall flavour and aroma of the beans, an electronic nose machine could detect that the aroma of the civet coffee beans is also affected.” I’m glad a machine thinks they smell fantastic.

Why did I decide to post this on Soc Images? Well, one, the pure absurdity of it. However, there are some sociologically useful things you could use it for. One might be to discuss food and our cultural taboos on food. My guess is if you had students make lists of things they’d never, ever eat, no matter what, and then made them slowly pare them down based on the assumption that they were starving, people might give in and say, “Ok, I’d eat a slug,” but few people would say “Fine, I’d eat poop if I had to.” I could be wrong, but I think most people would see eating another animal’s fecal matter as beyond disgusting. And yet here we have an example of people doing it under no duress (that I can see) and considering it a delicacy.

I suspect that students would then express horror and shock at the idea of drinking such coffee, but you might then point out that many of them probably eat the product of an animal’s digestive tract somewhat regularly: honey. Bees digest pollen to turn it into honey. It could lead to a nice discussion of how we come to think of foods as normal or disgusting, and why we might continue to eat honey and think it’s just fine, since we’re used to it, but think people who eat beans picked out of civet poop are gross.

Of course, you could also use it as an example of how, if it is sufficiently expensive and difficult to find, anything can be labeled a delicacy and sold to upper-middle-class yuppies. Even wild cat* crap.

*Not really a cat, though it’s called the civet cat.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Miguel E. sent us a link to a story about Natural High, a Japanese company that reportedly makes “extreme” pornography.   The producer, Sakkun, felt bad that many children in Africa live in poverty and so he sent a porn star to Kenya to have sex with African men (on film, of course).  The company gave a Kenyan aid organization one million yen (around $10, 800 U.S.) and 1,000 more (currently about $10.77 U.S.) is donated for every DVD sold (story here).  Images and discussion after the jump:

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I found this Merrill Lynch ad in The New Yorker last week:

What I found interesting about it was the text, which is talking about how the guy in the photo is a philanthropist. Examples of his products to “…improve the quality of life of people who are suffering” include better pacemakers, insulin pumps, a visual prosthesis for the blind (who knew?), and cochlear implants for the deaf. The reason it drew my attention is that while (to my knowledge, anyway) pacemakers and insulin are generally accepted as useful technologies that improve people’s lives, cochlear implants have been the subject of controversy. Many people in the deaf community argue deafness is not a “disease” or a “disability,” but simply a state of being (or a subculture), and that efforts to “correct” deafness are offensive and even culturally oppressive (for an example of this perspective, see this discussion from the Drury University website). Thus, while most people would see efforts to treat diabetes as an unequivocal good, and few diabetics would oppose them, opinions about cochlear implants are much more divided, and those who would presumably be seen as the beneficiaries of this technology are not necessarily convinced they need it or that there is anything “wrong” with them that requires intervention. In fact, within the deaf community individuals may face peer pressure to reject implants and those who get them are sometimes stigmatized as sell-outs, basically.

It might be a useful image for sparking a discussion about the social construction and definition of medical problems. Who gets to decide whether a condition is a disease or is just a human characteristic (that is, perhaps uncommon but not automatically problematic)? What if the individuals who have the characteristic disagree with the wider public (or among themselves) about its interpretation? You might use it to spark a discussion about medical interventions and ethics–what are the implications of the increasing ability to use medical innovations to alter a wide variety of characteristics? Are innovations such as cochlear implants helping improve the lives of those who cannot hear, or are they simply reinforcing the idea that deafness isn’t “normal” and thus should be treated as a medical problem? And why does resistance to medical intervention arise surrounding some issues, such as deafness, but not others (for instance, as far as I know, there isn’t the same level of controversy surrounding blindness)?

I am writing a lecture about the social construction of race/ethnicity and wanted to show some pictures of people who are grouped into a single racial category in the U.S. but, in fact, show enormous variety in their skin tone, facial features, etc., so I quickly googled the phrase “African American skin tone.” And I found this flyer for a party at a club where light-skinned women would get in free ( found here):

My reactions, in order: “What the f**k???” “This is clearly made up.” [After finding this AP story about it]: “Son of a bitch! It’s real!” Due to the outcry, the event was canceled and the event planner expressed sorrow and dismay that he would have offended anyone. Because who could have guessed this would be problematic?

This image should be perfect for illustrating a number of topics, such as the way hierarchies often emerge within racial groups based on skin tone, facial features, etc., so that racial discrimination does not just occur between different groups, or the way that light skin is still prized in our society, even in racial/ethnic minority populations. You could also focus on the gender angle and compare it to photos of African American women who are often “whitened” or required to have light skin tone in order to be models, actresses, etc. (for example, see this post), or the whole issue of why clubs allow women, but not men, in for free.

I’m going to pair this image with Margaret Hunter’s article “Light, Bright, and Almost White: The Advantages and Disadvantages of Light Skin” (from Skin/Deep: How Race and Complexion Matter in the ‘Color-Blind’ Era, 2004).

I came upon this series of ads in a local Las Vegas magazine (although I’ve forgotten which one; sorry). The first two images were at the front of the magazine.


I turned to page 13 to see what this super-skinny, barely-dressed woman was being used to sell.


Of course! Houses!

Note the very passive positioning of the model–she looks like she’s about to faint, or maybe is in the act of fainting. And the background on the other two images appears to be gold satin–evoking satin sheets, perhaps?

Here is an ad, from Metropolitan Home magazine, from a home decorating magazine that uses a woman’s body to sell blinds:

Scott W. sent us this website selling condominiums in northern Boston.  Here are a couple screenshots of the completely gratuitous use of  a sexy woman and implicit sex:

NEW! Sharon G. sent us a photo of a billboard in Tel Aviv with the copy “Go all the way.”  It’s selling kitchen remodeling (see the website here):

20062009

See more posts using sex (with women) to sell homes, see here.