I’m having fun imagining the marketing meeting for this ad, sent in by Margot Magowan.

Chapstick Exec: “Okay, so the problem is that I can’t think of a way to get tits and ass into advertising for our product. Can you help me?”

Ad Exec: “Hmmmm… how can we get women bent over?”

Chapstick Exec: “I don’t want to be obvious-obvious, like that sexy organ donation ad, just obvious.”

Ad Exec: “Got it!  We’ll do ads where the chapstick is lost and women are looking for it. The first ad will involve her bending over with her ass towards us, the second will involve her bending over in front of us, so we can look down her shirt.”

Chapstick Exec: “Make sure there are tight jeans involved and you’ve got a deal.”

I made up the second ad, but you never know.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.
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