This is a whimsical trailer for an animated movie with a progressive pro-environment message based on Dr. Seuss’ The Lorax.  Pretty to watch, fantastical, heart-warming, and progressive… it draws you in and then, just as yoiur defenses had been lowered, BAM! It ends with a sexist joke.


Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.