We often think that well-respected, high-circulation national newspapers, like the Washington Post, are among the most influential institutions in the country. With this in mind, the Post‘s desperate effort to weave itself up with Facebook is a stunning indication of Facebook’s power in American society. Or, at least, the Washington’s Post‘s perception of Facebook’s power.Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.