An Anonymous Reader in Toronto alerted us to an ad campaign for French Connection that gives “the man” a voice, while objectifying “the woman.” I wasn’t particularly compelled to post about until I saw the advertising in the windows of the French Connection in New Orleans. That part of the campaign appeared to overtly insult women, but not men.
Here is what struck our Anonymous Reader: note that these ads include descriptions of the woman, but quotations from the man (source).
These are my snap shots from N. Peters in New Orleans. The language describing the men seems pretty neutral:
The language describing the women, however, seems overtly disdainful.
“How vain of you to think we would ogle you”:
“It is nothing to do with you. It is only the dress we wish to see”:Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and Gender, a textbook. You can follow her on Twitter, Facebook, and Instagram.