House and Garden magazine, 1961 (Copyranter):

jigger

What? Do you have a more hilarious and awesome example of social construction?  (I mean, other than tuna in jello?)  I want to see it.

Lisa Wade, PhD is a Visiting Scholar at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming Introduction to Sociology text. You can follow her on Twitter, Facebook, and Instagram.