In a previous series about how and why people of color are included in advertising aimed at, primarily, white people, I argued that they are sometimes included to bring “color,” “spice,” or “flavor” to an otherwise “bland,” “white,” “vanilla” world.  Illustrating this idea, I offered this post and this link to recent Crystal Light advertising.

Today I discovered an advertisement for Emergen-C, a water supplement, that uses, essentially, the same idea as the Crystal Light advertising: what better way to illlustrate the special something that is added by Emergen-C than to use a person of color to represent “flavor.” In this case, they use a black woman and colorful Bollywood images from India:


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