How and Why People of Color are Included in Advertising: 6th in a Series

Thus far in this series I have offered five explanations of why people of color are included in advertising: (1) to associate the product with a racial stereotype, (2) give a product “color” or “flavor,” (3) invoke ideas of “hipness” or “modernity,” (4) trigger the idea of human variation itself, or (5) suggest that the … Continue reading How and Why People of Color are Included in Advertising: 6th in a Series