Ashley A. encouraged us to post on the recent make-over recieved by the board game, Risk.  Enjoy our post below, or read hers here.
Risk is a board game in which each player tries to dominate the world. 

“Destroy your rivals!  Bring your foes to their knees…”

With the make-over, Hasbro has made it quite clear that their board game is for men.

“Man up!”  “Are you man enough?”

The instructions in this card suggest that other players call you “sir.”

Ashley made a nice point:

…I feel like, as a woman, new Risk doesn’t even want my business… A game like Risk is right up my alley! But apparently Hasbro (Now with more ‘bro!’) doesn’t feel that women are worth trying to market Risk to.

FIRST UPDATE!  Julie C. sent us an email to tell us that, after she read our post, she went to the website and played “Risk Factor,” which she describes as “…an interactive game, where the objective is to do manly things in order to gain manliness points.”

Just to make this explicit, the online Risk game isn’t about world domination, it’s about being manly… including, as you’ll see below, doing hot chicks.

The game begins with this warning:

It reads:


Grab your shoes and pull up your panties, your manliness is about to be tested!

All content beyond this point is not approved by your mama, unless you’re over 18, of course…

Here’s what she discovered:

First of all, you have to choose a nickname. I tried a series of names: “Fred”, “Thomas” and “Patrick” went through fine, but if I tried “Melissa” “Jessica” or “Natasha”, the system wouldn’t accept them, and I was told to “Keep it clean, please.”

It’s true! I tried “Lisa” and that’s exactly what it said.

If you don’t choose a nickname yourself, the system will assign you one. I suppose they are meant to be humiliating names: I got “Bubbles”, “Cupcake”, “Jelly belly”, “Violet” and “Daisy”.

The game platform is a floating island, full of clickable objects. Among them: a facial hair selector, a chainsaw, a TV which exclusively plays footage of girls dancing in a club, a giant finger to pull (which emits gas), etc.

It also offers a “wife button”, presumably to be used in case your wife walks in the computer room while you are playing this game, which links to a fake online jewelry store.

(It also offers a “boss button” which links to what looks like an excel document).

There is a cell phone, on which the message reads: “Warrior spirit. Strategic genius. The pride of victory. All things you lack. You came, you played, you lost. You cried like a little girl howling for her favorite pink dress on party day. You now wear the tutu of shame, and your plastic tiara announces to all your place in the world. (…)”

Here is the text to the “Stud Challenge”:

It reads:

The night is still young and courage runs high in the club–but you have them all trumped.  You just got paid today, your landlord lowered your rent, and the tests came back negative.  You ROCK!

This is your night and some dude just started butchering “Stairway to Heaven” on the Karaoke machine.  You’ve never looked cooler.  You notice three hot babes alone at a table whispering and giggling at the rock star wannabe.  The day has been too good to just sit around and you want to celebrate–but not alone.  Now’s your chance, get up, get over there and work your magic on those honeys!

Um, yeah, the new Risk.  There you have it.

Thanks for doing all that detective work, Julie C.!

SECOND UPDATE! In our comments, Anne-Marie tells of a letter she wrote to Hasbro and the response she got.  She wrote:

I am a woman; I also like playing Risk. However, I can guarantee I will not be purchasing your new version. “ARE YOU MAN ENOUGH,” and, “demand that all of the losing players call you ’sir,’” do not apply to me. “Keep it clean, please,” should not be a response to inputting names like Lisa, Natasha, Melissa and Jessica (Fred, Thomas and Patrick, however, work fine). I do not need a wife button nor would I care so deeply that my significant other was playing a game that I would need to placated with jewelry. This whole game is just insulting.

Hasbro replied:

Thank you for contacting Hasbro regarding the new version of Risk; we appreciate the opportunity to address your concerns.

Hasbro prides itself on its excellent reputation in the toy and game industry based on years of experience in planning, designing and constructing safe, dependable toys and games. We created the Risk website as a tongue-in-cheek satire about “manliness,” in reference to the fact that Risk has typically been a male right of passage. We do know and love the fact that there are female Risk players (the site was actually created by a woman) and thought they might enjoy the site as well. It was not meant to be taken seriously and certainly not intended to leave anyone out.

Our sincere apologies if you were offended; your comments have been forwarded to our senior management and marketing team for future consideration.

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