Why are people of color included in advertising aimed at mostly white people? 1.   To associate the product with a racial stereotype. 2.  To give a product “color” or “flavor.” 3.  To invoke ideas of “hipness,” “modernity,” “progressive” politics and other related ideas. 4.  To trigger the idea of human variation itself. And, 5., as … Continue reading How and Why People of Color are Included in Advertising: 5th in a Series