Advertising during war: Girls in slacks hail tampax

While tampons have been around since the 19th century (see the Museum of Menstruation for more history), they really took off in the U.S. in the 1940s. One of the reasons for this was a targeted campaign by Tampax that took advantage of women’s new labor participation during WWII. These newspaper ads from that time … Continue reading Advertising during war: Girls in slacks hail tampax