{"id":1145,"date":"2010-04-01T18:33:10","date_gmt":"2010-04-02T00:33:10","guid":{"rendered":"http:\/\/thesocietypages.org\/pubcrim\/2010\/04\/01\/going-green-to-be-seen\/"},"modified":"2010-04-01T18:37:32","modified_gmt":"2010-04-02T00:37:32","slug":"going-green-to-be-seen","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/pubcrim\/2010\/04\/01\/going-green-to-be-seen\/","title":{"rendered":"going green to be seen"},"content":{"rendered":"<p><a href=\"http:\/\/3.bp.blogspot.com\/_0JuSECuIrUI\/S7U1-fBWCkI\/AAAAAAAADEE\/ZhvmcO1jrs8\/s1600\/hybrid.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5455325871224523330\" src=\"http:\/\/3.bp.blogspot.com\/_0JuSECuIrUI\/S7U1-fBWCkI\/AAAAAAAADEE\/ZhvmcO1jrs8\/s200\/hybrid.jpg\" border=\"0\" alt=\"\" \/><\/a>They&#8217;re doing some conversation-provoking social psychology in the Carlson School of Management these days &#8212; and I&#8217;m not just saying that because Heather and I are <a href=\"https:\/\/www.carlsonschool.umn.edu\/page10061.aspx?ShowEvent=155568&amp;calendar_display=Event&amp;copid=40032&amp;display=22\">speaking<\/a> there tomorrow. The latest &#8220;talker&#8221; is Vladas Griskevicius&#8217; <a href=\"http:\/\/www.carlsonschool.umn.edu\/assets\/140554.pdf\">Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation<\/a>, forthcoming in <em>Journal of Personality and Social Psychology<\/em>. From the abstract:<\/p>\n<div>\n<p><span style=\"font-size: 85%\"><em>[W]e examined in three experiments how status motives influenced desire for green products. Activating status motives led people to choose green products over more luxurious non-green products. Supporting the notion that altruism signals one\u2019s willingness and ability to incur costs for others\u2019 benefit, status motives increased desire for green products when shopping in public (but not private), and when green products cost more (but not less) than nongreen products.<\/em><\/span><\/p>\n<p>So, status motives apparently lead people to forgo luxury for the environment only when such choices can be observed and influence one\u2019s reputation. Hmm. I suppose an unscrupulous operator could profitably apply this research by purchasing <em>replacement <\/em>hybrid badges &#8212; the very icon of conspicuous conservation &#8212; and reselling them at a nice markup to the guilt-ridden drivers of gas-guzzling luxury vehicles. <a href=\"http:\/\/autos.ca.msn.com\/specials\/winter-driving-guide\/gallery.aspx?cp-documentid=23079153&amp;page=2\">Sure &#8217;nuff<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re doing some conversation-provoking social psychology in the Carlson School of Management these days &#8212; and I&#8217;m not just saying that because Heather and I are speaking there tomorrow. The latest &#8220;talker&#8221; is Vladas Griskevicius&#8217; Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation, forthcoming in Journal of Personality and Social Psychology. From the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/posts\/1145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/comments?post=1145"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/posts\/1145\/revisions"}],"predecessor-version":[{"id":1149,"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/posts\/1145\/revisions\/1149"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/media?parent=1145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/categories?post=1145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/pubcrim\/wp-json\/wp\/v2\/tags?post=1145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}