{"id":2786,"date":"2015-02-12T15:50:01","date_gmt":"2015-02-12T19:50:01","guid":{"rendered":"http:\/\/thesocietypages.org\/graphicsociology\/?p=2786"},"modified":"2015-02-12T15:50:01","modified_gmt":"2015-02-12T19:50:01","slug":"stakeholder-theory-diagram","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/graphicsociology\/2015\/02\/12\/stakeholder-theory-diagram\/","title":{"rendered":"Stakeholder Theory Diagram&#8230;like a donut"},"content":{"rendered":"<figure id=\"attachment_2796\" aria-describedby=\"caption-attachment-2796\" style=\"width: 588px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-01.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-01-sm.png\" alt=\"Stakeholder Theory Diagram - Firm Centric. Based on R. Edward Freeman\" width=\"588\" height=\"597\" class=\"size-full wp-image-2796\" srcset=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-01-sm.png 588w, https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-01-sm-275x279.png 275w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/a><figcaption id=\"caption-attachment-2796\" class=\"wp-caption-text\">Stakeholder Theory Diagram &#8211; Firm Centric. Based on R. Edward Freeman<\/figcaption><\/figure>\n<h3>What Works<\/h3>\n<p>Many business courses introduce students to the stakeholder theory of management (Freeman, 2007) which offers a theoretical model that effectively opposes shareholder models in which decisions end up being viewed solely from the perspective of what might serve the firm&#8217;s financial goals. In many firms, financial goals are tied to shareholders or venture capitalists or other sorts of more creative investing scenarios. <\/p>\n<p>I find that it is useful to show students a finance-centri version of the same diagram to make the point that the goals of finance (or financiers) are not exactly the same as the goals of the overall firm. <\/p>\n<figure id=\"attachment_2795\" aria-describedby=\"caption-attachment-2795\" style=\"width: 568px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-finance-04.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-finance-04-sm.png\" alt=\"Stakeholder Theory Diagram - Finance- or Profit-Centric. Based on R. Edward Freeman\" width=\"568\" height=\"602\" class=\"size-full wp-image-2795\" srcset=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-finance-04-sm.png 568w, https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-finance-04-sm-275x291.png 275w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/a><figcaption id=\"caption-attachment-2795\" class=\"wp-caption-text\">Stakeholder Theory Diagram &#8211; Finance- or Profit-Centric. Based on R. Edward Freeman<\/figcaption><\/figure>\n<p>Once students see that finance and the firm are distinct, they are more open to the suggestion (which is made in R. Edward Freeman&#8217;s article) that any of the primary stakeholders could be viewed as the central stakeholder. In fact, as a theoretical exercise, every primary stakeholder *should* cycle into position at the center of the stakeholder donut to help understand what each stakeholders priorities are and what all the diverse sources of value may be.<\/p>\n<p>When employees are at the center of the diagram, job tenure and ability to move into fresh and better-paid positions becomes part of the conversation. This is not some revolutionary idea in management. It&#8217;s the type of knowledge that becomes available in an organized way by systematically  using the diagram to consider each successive primary stakeholder as the most central stakeholder. <\/p>\n<figure id=\"attachment_2797\" aria-describedby=\"caption-attachment-2797\" style=\"width: 588px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-employees-02.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-employees-02-sm.png\" alt=\"Stakeholder Theory Diagram - Employee Centric. Based on R. Edward Freeman\" width=\"588\" height=\"597\" class=\"size-full wp-image-2797\" \/><\/a><figcaption id=\"caption-attachment-2797\" class=\"wp-caption-text\">Stakeholder Theory Diagram &#8211; Employee Centric. Based on R. Edward Freeman<\/figcaption><\/figure>\n<p>When customers are at the center of the model, the user experience, product durability, cost, and delivery become the most salient characteristics alongside marketing and, for a growing number of customers, social and environmental responsibility. <\/p>\n<figure id=\"attachment_2798\" aria-describedby=\"caption-attachment-2798\" style=\"width: 613px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-customers-03.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thesocietypages.org\/graphicsociology\/files\/2015\/02\/Stakeholder-theory-diagram-Freeman-customers-03-sm.png\" alt=\"Stakeholder Theory Diagram - Customer Centric. Based on R. Edward Freeman\" width=\"588\" height=\"613\" class=\"size-full wp-image-2798\" \/><\/a><figcaption id=\"caption-attachment-2798\" class=\"wp-caption-text\">Stakeholder Theory Diagram &#8211; Customer Centric. Based on R. Edward Freeman<\/figcaption><\/figure>\n<h3>What needs work<\/h3>\n<p>This set of static diagrams would work better as an animation.<\/p>\n<p>Still, using them one after the next in a slide deck allows time to have a class discussion about what is at stake when the central stakeholder changes. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Works Many business courses introduce students to the stakeholder theory of management (Freeman, 2007) which offers a theoretical model that effectively opposes shareholder models in which decisions end up being viewed solely from the perspective of what might serve the firm&#8217;s financial goals. In many firms, financial goals are tied to shareholders or venture [&hellip;]<\/p>\n","protected":false},"author":218,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[666,7564,16776,144],"class_list":["post-2786","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-diagram","tag-stakeholder-theory","tag-teaching"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/posts\/2786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/users\/218"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/comments?post=2786"}],"version-history":[{"count":14,"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/posts\/2786\/revisions"}],"predecessor-version":[{"id":2812,"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/posts\/2786\/revisions\/2812"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/media?parent=2786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/categories?post=2786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/graphicsociology\/wp-json\/wp\/v2\/tags?post=2786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}