{"id":8397,"date":"2016-07-23T00:30:37","date_gmt":"2016-07-23T05:30:37","guid":{"rendered":"https:\/\/thesocietypages.org\/girlwpen\/?p=8397"},"modified":"2016-07-23T14:48:24","modified_gmt":"2016-07-23T19:48:24","slug":"ever-evolving-barbie","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/girlwpen\/2016\/07\/23\/ever-evolving-barbie\/","title":{"rendered":"Ever Evolving Barbie"},"content":{"rendered":"<figure id=\"attachment_8401\" aria-describedby=\"caption-attachment-8401\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/578671c61b00002700f6db6f.jpeg\" rel=\"attachment wp-att-8401\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8401\" src=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/578671c61b00002700f6db6f-300x240.jpeg\" alt=\"Photographer Rafael Ortega Stylist Susan Kurtz\" width=\"300\" height=\"240\" srcset=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/578671c61b00002700f6db6f-300x240.jpeg 300w, https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/578671c61b00002700f6db6f.jpeg 630w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-8401\" class=\"wp-caption-text\">Photographer Rafael Ortega<br \/>Stylist Susan Kurtz<\/figcaption><\/figure>\n<p>Summer often means one thing for academics \u2014 time to catch up on the zillion things they&#8217;ve been trying to finish\u00a0all year, most often their own research and writing. \u00a0I wrote the post (below) in March\u00a0about the &#8220;new Barbie body&#8221; \u2014 three, in fact \u2014 whose introduction was considered\u00a0radical for each&#8217;s\u00a0deviation in shape from traditional Barbie. This was huge news back in January, with press coverage spanning\u00a0most major newspapers and magazines, plus enthusiastic\u00a0blogging. \u00a0Months later, while I haven&#8217;t been able to access a report on sales figures, it seems the response is still largely positive.<\/p>\n<p>More timely, however, <a href=\"http:\/\/motto.time.com\/4309839\/women-in-politics\/\" target=\"_blank\">is the recent introduction of &#8220;President and Vice-President Barbie&#8221;<\/a> \u2014 only sold in a pair although consumers can choose from a small range of ethnicities \u2014 although not body types. \u00a0Their branding shows\u00a0an image of a &#8220;First All Female Ticket&#8221; button with Barbie&#8217;s trademark high-ponytail silhouette\u00a0visible. With days to go before the Democratic National Convention begins, the timing is ripe, and the duo(s) seem to be flying off of<a href=\"http:\/\/shop.mattel.com\/product\/index.jsp?productId=101645246\" target=\"_blank\">\u00a0Mattel&#8217;s website<\/a>. \u00a0The\u00a0invention of the\u00a0two\u00a0is\u00a0presented in partnership with the <a href=\"http:\/\/www.sheshouldrun.org\" target=\"_blank\">organization She Should Run.<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"You Can Be a Leader | Imagine the Possibilities | @Barbie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vSdHi-hKG8g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Releasing these\u00a0dolls within\u00a0a fraught political climate almost seems like an editorial choice on Mattel&#8217;s part. \u00a0Part of their &#8220;You Can Be Anything&#8221; series, the &#8220;You can do it!&#8221; boosterism that Mattel counts on\u00a0is at its peak with this set\u00a0as they know that Barbie as &#8220;career girl&#8221; is one of her strongest selling points. \u00a0<a href=\"http:\/\/www.thebarbiecollection.com\/gallery\/barbie-for-president-2012\" target=\"_blank\">(Interesting to note, Barbie (of varying ethnicities) also ran for President in 2012, minus a running mate.)<\/a><\/p>\n<p>It&#8217;s hard to argue with this line (of thinking), but good to remember that it&#8217;s but one line (of products) Mattel sells\u00a0among many that still largely reinforce feminine stereotypes through\u00a0play, and more insidiously, claiming power through this\u00a0fulfillment. \u00a0The <a href=\"http:\/\/assets.barbie.com\/games-bin\/Downloadables\/others\/you-can-be-a-leader-worksheet.pdf\" target=\"_blank\">free downloads (available on Mattel&#8217;s home site)\u00a0<\/a>that accompany the candidates\u00a0include a laudable\u00a0list of words that girls can circle to describe their own leadership abilities. What&#8217;s missing is how these descriptors are often in direct conflict with other, oppositional, qualities promoted to young girls and how they clash when the two combine (footnote: see vitriol surrounding\u00a0Hilary Clinton). \u00a0Girls who are following the campaign, at any level, will likely learn this soon enough.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394478reg.jpg\" rel=\"attachment wp-att-8408\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8408 alignleft\" src=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394478reg.jpg\" alt=\"pMAT1-24394478reg\" width=\"220\" height=\"220\" srcset=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394478reg.jpg 220w, https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394478reg-150x150.jpg 150w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a> <a href=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394476reg.jpg\" rel=\"attachment wp-att-8407\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8407 alignleft\" src=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394476reg.jpg\" alt=\"pMAT1-24394476reg\" width=\"220\" height=\"220\" srcset=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394476reg.jpg 220w, https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394476reg-150x150.jpg 150w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a> <a href=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394477reg.jpg\" rel=\"attachment wp-att-8405\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8405 alignleft\" src=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394477reg.jpg\" alt=\"pMAT1-24394477reg\" width=\"220\" height=\"220\" srcset=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394477reg.jpg 220w, https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394477reg-150x150.jpg 150w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a> <a href=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394475reg.jpg\" rel=\"attachment wp-att-8406\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8406 alignleft\" src=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394475reg.jpg\" alt=\"pMAT1-24394475reg\" width=\"220\" height=\"220\" srcset=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394475reg.jpg 220w, https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/pMAT1-24394475reg-150x150.jpg 150w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>In more timely news, straight ahead is the release of the July 30th Barbie film, <em>Starlight Adventure,<\/em> a pink-tinged sci-fi movie\u00a0whose teaser reveals a range of Barbie figures of\u00a0traditional body type. \u00a0The snippet of song available, &#8220;I can be anything&#8230;.&#8221; is an echo of what Mattel is serving up\u00a0to young girls. \u00a0It is hard to dispute the inherent optimism of this message \u2014 yet, (particularly as this political campaign unfolds), it&#8217;s hard to not think about what happens when idealistic platitudes meet with actual reality.<\/p>\n<p><iframe loading=\"lazy\" title=\"Barbie\u2122 Star Light Official Trailer | Star Light Adventure | @Barbie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XGWDvaKMHHM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>On the new Barbie body types:<\/strong><\/p>\n<p>It\u2019s been a few weeks since <a href=\"http:\/\/www.latimes.com\/business\/la-fi-mattel-barbie-20160128-story.html\">Barbie, a maverick of (at least clothes-changing) reinvention, has done it again<\/a>. Or, another way to frame her latest transformation is that the design and marketing teams at Mattel, (perhaps in response to declining sales), are finally ready to act on the message <a href=\"http:\/\/www.theparisreview.org\/blog\/2015\/05\/28\/addy-walker-american-girl\/\">that the world of dolls is diversifying.<\/a> Mattel has <a href=\"http:\/\/msmagazine.com\/blog\/2010\/08\/19\/mattels-new-monster-high-dolls-play-on-old-school-stereotypes\/\">tried (and failed in my opinion)<\/a> to offer a more radical doll with the Monster High line, but the iconic Barbie, stands (or balances) forever in her own category. Any change for her has been one of increments, but this time Mattel has taken a leap.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/image0011.jpg\" rel=\"attachment wp-att-8404\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8404\" src=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/image0011-300x282.jpg\" alt=\"image0011\" width=\"300\" height=\"282\" srcset=\"https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/image0011-300x282.jpg 300w, https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/image0011-768x723.jpg 768w, https:\/\/thesocietypages.org\/girlwpen\/files\/2016\/07\/image0011.jpg 870w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Generations of women have played with Barbie and there has been <a href=\"http:\/\/www.cosmopolitan.com\/sex-love\/news\/a33401\/two-women-fixed-this-disturbingly-sexist-barbie-book\/?src=spr_TWITTER&amp;spr_id=1440_113795997\">no shortage of wonderfully inventive feminist \u201cmake-overs\u201d<\/a> and <a href=\"http:\/\/caseyfiesler.com\/2014\/11\/18\/barbie-remixed-i-really-can-be-a-computer-engineer\/\">interventions with the doll.<\/a> Yet, Barbie\u2019s impossible proportions have remained the same throughout the years, although \u2014 more signs of progress \u2014 <a href=\"http:\/\/abcnews.go.com\/Lifestyle\/barbie-now-wear-ballet-flats\/story?id=31525972\">almost a year ago a \u201cflat-footed\u201d Barbie with articulated ankles was released.<\/a> A quick cruise through the Target aisle reveals Barbies available in a variety of skin colors and hair lengths, although the traditional blonde-haired, pale-skinned icon still dominates the shelves.<\/p>\n<p>Praise has always been (sometimes begrudgingly) given to Barbie\u2019s \u201ccareer girl\u201d persona and as I cruised the aisles with my 4-year-old we admired the snappy uniforms Pilot Barbie and Chef Barbie donned. Yet, despite the \u201cvet set\u201d (complete with pink and purple-decked office equipment), the emphasis on Barbie as fashion doll who engages in stereotypically feminine activity is still abundantly clear. I tried to move my little person more swiftly past the boxes for Barbie\u2019s walk-in closet (packed with accessories) and a \u201cdinner date\u201d set complete with caf\u00e9 table and chairs where she looked <em>tr\u00e8s intime<\/em> with Ken.<\/p>\n<p>Mattel\u2019s big reveal was a trio of Barbies with different body types (petite, curvy, and tall, with one doll sporting bright blue hair). In the world of feminist activism around dolls, parenting, and the fight for more gender equity with kids\u2019 toys and clothing, reaction has been cautiously optimistic. One cynical, yet commonly heard, response is that the dolls\u2019 different body shapes means their clothing isn\u2019t interchangeable, garnering more sales for Mattel. Another level of response, much discussed in comments and blogs, is whether girls will digest these changes and how \u2014 and, frankly, if the \u201ccurvy\u201d Barbie didn\u2019t go far enough, with wide hips that still don\u2019t truly mirror the body shape of the average American woman. Comment threads have questioned whether giving a \u201ccurvy\u201d Barbie might be perceived as an insult \u2014 reflecting the thought, again, that a less-than-thin body is still less than desirable.<\/p>\n<p>Mattel strategically brought onboard a small handful of activists to consult and it\u2019s unclear how much input was taken seriously, or might have even served as a strategy to leverage their efforts as collaborative and thereby inoculate themselves from later attacks. I am cautious about seeing companies promote what I\u2019ve called \u201cfauxpowerment\u201d: a move the plays off of the idea of \u201cempowering girls\u201d but, in reality, serves their own interests.<\/p>\n<p><iframe loading=\"lazy\" title=\"Imagine The Possibilities | @Barbie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l1vnsqbnAkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Companies walk a fine line when using \u201cbody confidence\u201d to espouse \u201cfeel good\u201d boosts \u2014 at best it can be a step forward towards redefinition, at worst, it\u2019s exploitation of the most undermining sort. This magazine pictorial (\u201cWomen Proving That Their Own Skin is This Season\u2019s Hottest Accessory\u201d) <a href=\"http:\/\/www.papermag.com\/meet-the-women-proving-that-their-own-skin-is-this-seasons-hottest-acc-1603936434.html\">even references the new Barbies as a way of proving that there now is more body shape and color representation \u2014 but with the helping hand of a makeup product.<\/a> Yet, general consensus seems to be that Mattel\u2019s motives are well-intended \u2014 and given that Barbie is solidly in midlife an evolving body shape (and midlife rebranding) seems like a timely development.<\/p>\n<p>Just as Disney has made strides towards reforming the Princess zeitgeist (although I\u2019m sure would never dream of eliminating it), I think Mattel is ceding to some external pressure and sincerely trying to have Barbie evolve, although they are probably motivated more by the chance to pitch new merchandise as progressive to increase sales rather than any kind of deep corporate altruism.<\/p>\n<p><a href=\"http:\/\/msmagazine.com\/blog\/2014\/11\/24\/our-dolls-ourselves\/\">The relationship between girls and Barbie, and women and Barbie isn\u2019t one that shows any sign of ending<\/a>, even decades past the years she was an active presence within a girl\u2019s life \u2014 which is <a href=\"https:\/\/www.youtube.com\/watch?v=pPPhIIE_9GE\">exactly why her influence and continuing development is so important.<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Turning 50 With Barbie | TIME\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Lvmg_5o-o50?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Note: The video above\u00a0is from 2009. \u00a0Barbie was created in 1959. Now 57, she&#8217;s ready to run again for\u00a0political office.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer often means one thing for academics \u2014 time to catch up on the zillion things they&#8217;ve been trying to finish\u00a0all year, most often their own research and writing. \u00a0I wrote the post (below) in March\u00a0about the &#8220;new Barbie body&#8221; \u2014 three, in fact \u2014 whose introduction was considered\u00a0radical for each&#8217;s\u00a0deviation in shape from traditional [&hellip;]<\/p>\n","protected":false},"author":1912,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21111],"tags":[55,21395,305],"class_list":["post-8397","post","type-post","status-publish","format-standard","hentry","category-quick-hits","tag-gender","tag-girls","tag-toys"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/8397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/users\/1912"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/comments?post=8397"}],"version-history":[{"count":27,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/8397\/revisions"}],"predecessor-version":[{"id":8436,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/8397\/revisions\/8436"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/media?parent=8397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/categories?post=8397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/tags?post=8397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}