{"id":6603,"date":"2013-09-28T08:54:39","date_gmt":"2013-09-28T13:54:39","guid":{"rendered":"http:\/\/thesocietypages.org\/girlwpen\/?p=6603"},"modified":"2013-09-28T10:18:28","modified_gmt":"2013-09-28T15:18:28","slug":"got-thought-leadership-join-my-3-week-webinar","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/girlwpen\/2013\/09\/28\/got-thought-leadership-join-my-3-week-webinar\/","title":{"rendered":"How Writers Can Be Public Thought Leaders, Too"},"content":{"rendered":"<p>Attention all those of you writing a book&#8230;<\/p>\n<p>In this age of the social author, those writing for broader audiences need to see themselves as disseminators of spreadable messages and sticky ideas. But how do we best position ourselves as substantive public spokespeople? What do editors <i>really<\/i> mean when they say \u201cplatform,\u201d and how can serious writers, often more focused on content than sell, tell (and sell) the story of our expertise? How does one craft an <em>authentic<\/em> public identity by connecting connect story, self, and idea?<\/p>\n<p>These are some of the questions we&#8217;ll be tackling in a 3-week webinar series I&#8217;m leading at She Writes, <strong>Thought Leadership for Writers!<\/strong> on Oct 1, 8, 15 @4pmPT\/7pmET. Special guests Susan Cain (bestselling author of <em>Quiet<\/em>) and Christina Baker Kline (bestselling author of myriad works of nonfiction and fiction) will join me, and She Writes Press publisher Brooke Warner will be hosting. Here&#8217;s a taste, from the free sample I offered last week. The full-fledged description is below. I hope some GWP and TSP readers will join me. And thanks, too, for passing it along.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/jr-uy1xVTwg?list=UUo6vjhw1Af3hzNyxKclaVxg\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><br \/>\n<strong>3-WEEK WEBINAR &#8211; THOUGHT LEADERSHIP FOR WRITERS!<\/strong><\/p>\n<p><em>Storytelling is the writer\u2019s superpower. But often, we feel far less adept when it comes to broadcasting the public story of our self and our idea.\u00a0 Whether we call it presence, platform, or public thought leadership, the need is the same: behind every successful author is a compelling idea to share\u2014and the compulsion to be heard.<\/em><\/p>\n<p><em>Join us for this 3-week online seminar with Deborah Siegel, one of the co-founders of <a href=\"http:\/\/www.shewrites.com\">She Writes<\/a>. Siegel is an author, blogger, journalist, TEDx speaker, and coach who has tested the waters of platform-building firsthand. She\u00a0 will change the way you think about platform by showing how thought leadership can organically unfold.<\/em><\/p>\n<p><em>Join Deborah and two guest speakers (more details below) to harness your ideas and strategize an action plan that works.\u00a0<a href=\"http:\/\/shewritespress.com\/thought-leadership-for-writers\/\" target=\"_blank\">REGISTER HERE.<\/a><\/em><\/p>\n<h4>DURING THIS WEBINAR SERIES YOU WILL LEARN:<\/h4>\n<p>\u2022\u00a0\u00a0 \u00a0Ten things genuine (as in sincere!) thought leaders do<br \/>\n\u2022\u00a0\u00a0 \u00a0The power of authenticity, generosity, and \u201ctest balloons\u201d when building your path to presence<br \/>\n\u2022\u00a0\u00a0 \u00a0How to decide which social media platforms work best for you<br \/>\n\u2022\u00a0\u00a0 \u00a0How to work on multiple planks simultaneously, without losing sleep<br \/>\n\u2022\u00a0\u00a0 \u00a0What your first, or next, step toward your Public Thought Leadership Action Plan might be<br \/>\n\u2022\u00a0\u00a0 \u00a0Why platform is a marathon, not a sprint<br \/>\n\u2022\u00a0\u00a0\u00a0 How to break through your sense of social media overwhelm<br \/>\n\u2022\u00a0\u00a0 \u00a0Best practices from leading fiction and nonfiction writers who publicly and successfully interweave self, book, and idea<\/p>\n<h4>CLASS 1 (Oct 1). Behind Every Successful Platform Is an Idea Worth Spreading<\/h4>\n<p>Special Guest: <a href=\"http:\/\/www.thepowerofintroverts.com\/about-the-author\/\">Susan Cain,<\/a> bestselling author of <em><a href=\"http:\/\/www.powells.com\/biblio\/18-9780307352156-0\">Quiet<\/a><\/em> and <a href=\"http:\/\/www.ted.com\/talks\/susan_cain_the_power_of_introverts.html\">renowned TED speaker<\/a><br \/>\n\u2022\u00a0\u201cThought leadership,\u201d a term historically applied to innovators in business and now cavalierly applied to anyone with a Twitter account, has become an essential element of authorial platform building. But what does \u201cthought leadership\u201d mean, and what does it have to do with writing, and selling, a book?\u00a0 How can writers create authentic platforms that distill and spread the essence of their best self and their best ideas? We\u2019ll start the session by learning from a master: Susan Cain.<\/p>\n<p><em>Optional assignment: Why Me (a 1-pager describing your platform)<\/em><\/p>\n<h4>CLASS 2 (Oct 8). What\u2019s My Platform? A Builder\u2019s Guide, Board-by-Board<\/h4>\n<p>\u2022\u00a0The dictionary defines \u201cplatform\u201d as follows: 1. Stage for performers or speakers 2. Flat raised structure 3. Particular policy of party seeking election 4. Opportunity for doing something. In Class 2, we\u2019ll break it down, board-by-board, and discuss strategies for beginning or continuing our build.<\/p>\n<p><em>Optional assignment: Thought Leadership Action Plan<\/em><\/p>\n<h4>CLASS 3 (Oct 15). Do\u2019s and Don\u2019ts: Thought Leaders Made and Born<\/h4>\n<p>Special Guest: <a href=\"http:\/\/christinabakerkline.com\/\">Christina Baker Kline,<\/a> bestselling author of <em><a href=\"http:\/\/www.powells.com\/biblio\/1-9780061950728-0\">Orphan Train<\/a><\/em> and myriad other books<br \/>\n\u2022\u00a0In Class 3, we\u2019ll take a tour through some of the most exciting current examples of author platforms and why they work. We\u2019ll look at those who use a book to build their brand\/business, and those who use a brand\/business to build their book. We\u2019ll end with targeted tips from another master, one who traverses fiction and nonfiction: Christina Baker Kline.<\/p>\n<p><a href=\"http:\/\/shewritespress.com\/thought-leadership-for-writers\/\" target=\"_blank\">REGISTER HERE.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attention all those of you writing a book&#8230; In this age of the social author, those writing for broader audiences need to see themselves as disseminators of spreadable messages and sticky ideas. But how do we best position ourselves as substantive public spokespeople? What do editors really mean when they say \u201cplatform,\u201d and how can [&hellip;]<\/p>\n","protected":false},"author":1902,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22444],"tags":[25769,25767,22459,21967,25768],"class_list":["post-6603","post","type-post","status-publish","format-standard","hentry","category-the-coach-is-in","tag-author-platform","tag-she-writes","tag-thought-leaders","tag-thought-leadership","tag-writers"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/6603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/users\/1902"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/comments?post=6603"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/6603\/revisions"}],"predecessor-version":[{"id":6609,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/6603\/revisions\/6609"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/media?parent=6603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/categories?post=6603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/tags?post=6603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}