{"id":1288,"date":"2008-10-30T14:21:36","date_gmt":"2008-10-30T19:21:36","guid":{"rendered":"http:\/\/girlwpen.com\/?p=1288"},"modified":"2008-10-30T14:21:36","modified_gmt":"2008-10-30T19:21:36","slug":"4-things-we-can-learn-from-sarah-palin","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/girlwpen\/2008\/10\/30\/4-things-we-can-learn-from-sarah-palin\/","title":{"rendered":"4 Things We Can Learn from Sarah Palin"},"content":{"rendered":"<p><img decoding=\"async\" class=\"left\" src=\"http:\/\/tbn0.google.com\/images?q=tbn:I4yYivccrArhEM:http:\/\/www.gov.state.ak.us\/photos\/Gov-Palin-2006_Official.jpg\" alt=\"\" \/>Whatever else you think of her, Sarah Palin has been drumming up kudos in the world of communications experts for a certain, well, prowess. \u00c2\u00a0 And today I listened in as my fellow <a href=\"http:\/\/www.woodhull.org\">Woodhull<\/a> Fellow Jillian Straus&#8211;a former Oprah producer now media consultant who advises corporations, individuals, and nonprofits&#8211;spoke to a group of \u00e2\u20ac\u0153leaders who lunch\u00e2\u20ac\u009d at another one of my fave organizations,<a href=\"http:\/\/www.catalyst.org\"> Catalyst,<\/a> about what we can all learn from Palin\u00e2\u20ac\u2122s often infuriating yet ultimately effective-for-tv communication style.\u00c2\u00a0 Thought I&#8217;d share the, um, lessons learned:<\/p>\n<p><strong>1. Style over substance <\/strong>\u00e2\u20ac\u201c the visceral feeling you get from watching someone on tv is WAY more important than what you say (so think hard before going on tv about how you look, sound, and how you&#8217;re going to convey your passion for your topic)<\/p>\n<p><strong>2. Stick to your msg \u00e2\u20ac\u201c<\/strong> \u00e2\u20ac\u0153I\u00e2\u20ac\u2122m a Washington outsider, an average American, and just a regular mom.\u00e2\u20ac\u009d\u00c2\u00a0 When asked about pretty much anything, Palin marginally responded, then quickly bridged to what she REALLY wanted to talk about, then sparkled (otherwise known as the classic &#8220;hit, bridge, sparkle!&#8221;)<\/p>\n<p><strong>3. Use stories and anecdotes<\/strong> \u00e2\u20ac\u201c they humanize you, they personalize you, and they\u00e2\u20ac\u2122re much more memorable that anything else you will say.\u00c2\u00a0 Few who&#8217;ve watched her on tv know what Palin actually did as Governor, but everyone knows that Palin is a hockey mom.\u00c2\u00a0 Think also of the images from last night\u00e2\u20ac\u2122s Obamamercial: most memorable were the snapshots &#8212; Obama laughing with his kids, photos of his mom, etc.<\/p>\n<p><strong>4. Fake it til you make it \u00e2\u20ac\u201c<\/strong> smile when you are talking.\u00c2\u00a0 It conveys \u00e2\u20ac\u0153confident\u00e2\u20ac\u009d even when you\u00e2\u20ac\u2122re not.<\/p>\n<p>Other takeaways from the whole Sarah Palin phenomenon?\u00c2\u00a0 Bring em on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whatever else you think of her, Sarah Palin has been drumming up kudos in the world of communications experts for a certain, well, prowess. \u00c2\u00a0 And today I listened in as my fellow Woodhull Fellow Jillian Straus&#8211;a former Oprah producer now media consultant who advises corporations, individuals, and nonprofits&#8211;spoke to a group of \u00e2\u20ac\u0153leaders who [&hellip;]<\/p>\n","protected":false},"author":1902,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21241,21485,129,194,683,21937],"class_list":["post-1288","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-catalyst","tag-jillian-straus","tag-media","tag-obama","tag-sarah-palin","tag-woodhull"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/users\/1902"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":0,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/1288\/revisions"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/media?parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/categories?post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/tags?post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}