{"id":1016,"date":"2008-07-22T07:05:00","date_gmt":"2008-07-22T11:05:00","guid":{"rendered":"http:\/\/girlwpen.com\/?p=1016"},"modified":"2008-07-22T07:05:00","modified_gmt":"2008-07-22T11:05:00","slug":"targeted-facebook-advertising-from-baldies-to-fatties","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/girlwpen\/2008\/07\/22\/targeted-facebook-advertising-from-baldies-to-fatties\/","title":{"rendered":"Targeted Facebook Advertising: From “Baldies” to “Fatties”"},"content":{"rendered":"

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Facebook<\/a> launched itself into the hearts of Madison Ave. in November 2007 with a new scheme for targeted advertising<\/a>. Essentially, this meant that data from users’ profiles would be used to throw up advertisements on their sidebars that supposedly fit their wants\/needs.<\/p>\n

At first glance, I was actually impressed, or at least mildly amused, by the system. My most scintillating piece of personal information at the time was a quote from Arrested Development, where George Sr. yells at George Michael in a prison yard to “Give me your hair! Give me your hair!” because he needs a disguise. And what do you know, within a week, I had a new targeted advertisement that ran along the lines of: “Going bald? Here’s what we can do…”<\/p>\n

Having removed all hair-related references from my profile, leaving only a few references to Ella Fitzgerald and Betty Grable behind, things have changed now that I am tagged and targeted as a “Woman.”<\/p>\n

As soon as bathing suit season began to come into gear, I received ad upon ad about “losing those 15 to 30 pounds” accompanied by pictures of ostensibly “unattractive” women with non-concave stomachs, not to mention many an ad urging me to “date that special someone.” The Australian blog, Dawn Chorus<\/a>, has a roundup of some of these ads, the Feministing community<\/a> has been discussing various manifestations of these ads for both males and females, young and old, the UK F-Word<\/a> talks about subvertising these ads (with example provided above!), and Feministing<\/a> discussed a few months ago how ads for Crisis Pregnancy Centers were coming up as well. I have described a pretty pernicious advertising campaign above– but I wonder what kind of happy advertising campaign the feminist blogosphere would launch to women (and men) on Facebook. Suggestions welcome!<\/p>\n

In more heartening news from Facebook, however, Facebook has evolved over the years in its approach to gender. First of all, it no longer requires that you designate one<\/a>. There is also a very cool application<\/a> that you can add to your profile that allows you to express your gender and sexual identity in your own way–be that binary, non-binary, in transition, or anything else.<\/p>\n

–Kristen<\/p>\n

Image Credit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook launched itself into the hearts of Madison Ave. in November 2007 with a new scheme for targeted advertising. Essentially, this meant that data from users’ profiles would be used to throw up advertisements on their sidebars that supposedly fit their wants\/needs. At first glance, I was actually impressed, or at least mildly amused, by […]<\/p>\n","protected":false},"author":1901,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/users\/1901"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/comments?post=1016"}],"version-history":[{"count":0,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/posts\/1016\/revisions"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/categories?post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/girlwpen\/wp-json\/wp\/v2\/tags?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}