{"id":1313,"date":"2019-12-18T09:17:58","date_gmt":"2019-12-18T14:17:58","guid":{"rendered":"https:\/\/thesocietypages.org\/engagingsports\/files\/2019\/12\/MEC2.png"},"modified":"2019-12-18T09:18:26","modified_gmt":"2019-12-18T14:18:26","slug":"mec2","status":"inherit","type":"attachment","link":"https:\/\/thesocietypages.org\/engagingsports\/2019\/12\/18\/whose-history-matters-diversity-and-the-canadian-outdoors\/mec2\/","title":{"rendered":"MEC2"},"author":2075,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false},"class_list":["post-1313","attachment","type-attachment","status-inherit","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/a8iFlL-lb","jetpack_likes_enabled":true,"description":{"rendered":"

\"We<\/a><\/p>\n"},"caption":{"rendered":"

Figure 2: MEC Diversity Statement (part 2) (https:\/\/www.mec.ca\/en\/article\/outside-is-for-everyone, accessed October 4, 2019 ).<\/p>\n"},"alt_text":"We can\u2019t move forward until we acknowledge our past. Historically, the models we\u2019ve used in our catalogues and campaigns and on mec.ca have been predominantly white. And this imagery has perpetuated the vastly incorrect notion that people of colour in Canada don\u2019t ski, hike, climb, or camp. This letter is about recognizing the role we\u2019ve played in underrepresenting people of colour in the outdoors, and committing to change. It\u2019s not OK. As CEO of MEC, I promise that moving forward, we will make sure we\u2019re inspiring and representing the diverse community that already exists in the outdoors. This initiative isn\u2019t about patting ourselves on the back. It\u2019s also not about me, another straight white male with a voice in the outdoor industry. This is a conscious decision to change, and to challenge our industry partners to do the same. We know we\u2019ve been part of the problem, and we\u2019re committing to learning from our mistakes and changing the way we represent the outdoor community. Outside is for everyone. It\u2019s time we acted like it.","media_type":"image","mime_type":"image\/png","media_details":{"width":709,"height":502,"file":"2019\/12\/MEC2.png","sizes":{"thumbnail":{"file":"MEC2-150x150.png","width":150,"height":150,"mime_type":"image\/png","source_url":"https:\/\/i0.wp.com\/thesocietypages.org\/engagingsports\/files\/2019\/12\/MEC2.png?resize=150%2C150&ssl=1"},"medium":{"file":"MEC2-300x212.png","width":300,"height":212,"mime_type":"image\/png","source_url":"https:\/\/i0.wp.com\/thesocietypages.org\/engagingsports\/files\/2019\/12\/MEC2.png?fit=300%2C212&ssl=1"},"facebook-metatags":{"file":"MEC2-300x300.png","width":300,"height":300,"mime_type":"image\/png","source_url":"https:\/\/thesocietypages.org\/engagingsports\/files\/2019\/12\/MEC2-300x300.png"},"full":{"file":"MEC2.png?fit=709%2C502&ssl=1","width":709,"height":502,"mime_type":"image\/png","source_url":"https:\/\/i0.wp.com\/thesocietypages.org\/engagingsports\/files\/2019\/12\/MEC2.png?fit=709%2C502&ssl=1"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":1310,"source_url":"https:\/\/thesocietypages.org\/engagingsports\/files\/2019\/12\/MEC2.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/engagingsports\/wp-json\/wp\/v2\/media\/1313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/engagingsports\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/thesocietypages.org\/engagingsports\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/engagingsports\/wp-json\/wp\/v2\/users\/2075"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/engagingsports\/wp-json\/wp\/v2\/comments?post=1313"}]}}