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Left to Right: Hans D’Orville (Assistant Director-General for Strategic Planning, UNESCO), Larry Scott (then CEO for the WTA), Billie Jean King, Vera Zvonareva (athlete ambassador).

Professional tennis, like every other “good” sporting organization, does its part to “give back” to the communities with which it interacts. If you’re a fan of women’s tennis you may have noticed that the Women’s Tennis Association (WTA) donates money for every ace that a player hits during a season. Some of the aficionados may know that former World #1 and teenage phenom, Martina Hingis, was an ambassador for polio eradication. You might even know that the WTA has worked with Habitat for Humanity International and the Make-A-Wish Foundation. But I’m willing to bet that even the most ardent tennis fan doesn’t know that ten yeas ago, the WTA started a partnership with UNESCO in the hopes of achieving Global Gender Equality.

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