In his book, Diversity and Inclusion in Sport Organizations, Cunningham highlights that the sport industry has historically been a male oriented space where men have continuously held positions of power, subjugating women’s ability to participate and take positions of authority. Despite this historical power imbalance, research also shows that better business decisions are made when a diverse group of both men and women are a part of the process. Further, having more women represented in leadership roles can ultimately help an organization progress and evolve in a successful direction.