{"id":904,"date":"2012-02-07T11:26:23","date_gmt":"2012-02-07T11:26:23","guid":{"rendered":"http:\/\/thesocietypages.org\/discoveries\/&#038;p=904"},"modified":"2015-10-13T19:46:36","modified_gmt":"2015-10-13T19:46:36","slug":"parsing-pitches-with-a-social-scientific-perspective","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/discoveries\/2012\/02\/07\/parsing-pitches-with-a-social-scientific-perspective\/","title":{"rendered":"Parsing Pitches with a Social Scientific Perspective"},"content":{"rendered":"<div class='citation'>\n    <span class='authors'>Michael Schudson, <\/span><span class='link'><a href=\"http:\/\/www.barnesandnoble.com\/w\/advertising-the-uneasy-persuasion-michael-schudson\/1001069181?ean=9780465000807\"><em>Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society<\/em>,<\/a><\/span><span class='year'> 1986<\/span><\/div>\n<p>Two days later, everyone&#8217;s still talking about the Super Bowl ads. This classic book is great resource for putting these pitches in perspective: Schudson argues that advertising is both a much more complicated and a much less successful enterprise than is often realized. In fact, he writes, the &#8220;success&#8221; of a marketing campaign is often driven by contingent, contextual factors as much as the ads themselves. For further reading, the second edition of Schudson&#8217;s <em><a href=\"http:\/\/books.wwnorton.com\/books\/detail.aspx?ID=23170\">The Sociology of News<\/a><\/em> is also out now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Schudson, Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society, 1986 Two days later, everyone&#8217;s still talking about the Super Bowl ads. This classic book is great resource for putting these pitches in perspective: Schudson argues that advertising is both a much more complicated and a much less successful enterprise than is often [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[750,14907,129],"class_list":["post-904","post","type-post","status-publish","format-standard","hentry","category-culture","tag-advertising","tag-sociology-of-culture","tag-media"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":1,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/904\/revisions"}],"predecessor-version":[{"id":8358,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/904\/revisions\/8358"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/media?parent=904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/categories?post=904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/tags?post=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}