{"id":6711,"date":"2014-05-20T11:15:12","date_gmt":"2014-05-20T11:15:12","guid":{"rendered":"http:\/\/thesocietypages.org\/discoveries\/&#038;p=6711"},"modified":"2015-10-13T19:32:55","modified_gmt":"2015-10-13T19:32:55","slug":"art-appreciation","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/discoveries\/2014\/05\/20\/art-appreciation\/","title":{"rendered":"Art Goes for Looks, Patrons Go for Status"},"content":{"rendered":"<div class='citation'>\n    <span class='authors'>Stoyan V. Sgourev and Niek Althuizen, <\/span><span class='link'><a href=\"http:\/\/asr.sagepub.com\/content\/79\/2\/282.full\">&ldquo;&#8217;Notable&#8217; or &#8216;Not Able&#8217;: When Are Acts of Inconsistency Rewarded?,&rdquo; <em>American Sociological Review<\/em>,<\/a><\/span><span class='year'> 2014<\/span><\/div>\n<p dir=\"ltr\">What makes people like art? We usually think it is something deep in the piece itself&#8212;a hidden texture or message that captures a truth about the way we see the world and ourselves (like that scene from <a href=\"http:\/\/www.youtube.com\/watch?v=vBBOMLURSGA\">Ferris Bueller<\/a>), but sociology reminds us that <a href=\"http:\/\/www.ucpress.edu\/book.php?isbn=9780520256361\">the people who make, sell, and show the art shape our tastes<\/a> just as much as the pieces themselves. Some \u201cbrilliant innovations\u201d can be just plain weird (and weirdly expensive).<\/p>\n<p dir=\"ltr\">Sgourev and Althuizen set out to understand how social roles shape the way we appreciate art. They are particularly interested in inconsistent art styles, asking when patrons think a contrasting style is \u201cinnovative\u201d and when they think it shows a lack of skill. Using a set of lesser-known works from Pablo Picasso&#8212;an artist known for his inconsistency&#8212;the authors set up an online experimental survey taken by 183 students at a French business school. They gave respondents either a set of consistent or inconsistent paintings and told them the paintings were done by either Picasso (a high status artist), Braque (a mid-status artist), or Fresnaye (a low-status artist). The respondents rated the paintings\u2019 aesthetic value, market value, and overall creativity.<\/p>\n<p dir=\"ltr\">Respondents were more likely to say inconsistent works were more creative or aesthetically pleasing when told the artist was a well-known painter with high status, and less likely to give such positive reviews to low-status painters. The study\u2019s authors conclude that \u201cinconsistent works by a prominent artist are given the benefit of the doubt and interpreted as a sign of creativity,\u201d while the public may be less forgiving to the lesser-known. So, the next time you go to a museum, it may be worth asking whether the art is great, or the artist is just \u201c<a href=\"http:\/\/www.youtube.com\/watch?v=CV_hDyfmEw4\">hot right now.<\/a>\u201d<\/p>\n<p><!-- TSP testing --> <ins><\/ins>\/\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stoyan V. Sgourev and Niek Althuizen, &ldquo;&#8217;Notable&#8217; or &#8216;Not Able&#8217;: When Are Acts of Inconsistency Rewarded?,&rdquo; American Sociological Review, 2014 What makes people like art? We usually think it is something deep in the piece itself&#8212;a hidden texture or message that captures a truth about the way we see the world and ourselves (like that [&hellip;]<\/p>\n","protected":false},"author":1893,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[323,41,14907,6055,15968],"class_list":["post-6711","post","type-post","status-publish","format-standard","hentry","category-culture","tag-art","tag-celebrity","tag-sociology-of-culture","tag-fame","tag-social-status"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/6711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/users\/1893"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/comments?post=6711"}],"version-history":[{"count":1,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/6711\/revisions"}],"predecessor-version":[{"id":8283,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/6711\/revisions\/8283"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/media?parent=6711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/categories?post=6711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/tags?post=6711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}