{"id":4395,"date":"2013-04-11T10:06:39","date_gmt":"2013-04-11T10:06:39","guid":{"rendered":"http:\/\/thesocietypages.org\/discoveries\/&#038;p=4395"},"modified":"2015-10-13T19:36:44","modified_gmt":"2015-10-13T19:36:44","slug":"obama-effect","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/discoveries\/2013\/04\/11\/obama-effect\/","title":{"rendered":"The Obama Effect"},"content":{"rendered":"<div class='citation'>\n    <span class='authors'>Seth K. Goldman, <\/span><span class='link'><a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fpoq.oxfordjournals.org%2Fcontent%2F76%2F4%2F663.full&#038;sa=D&#038;sntz=1&#038;usg=AFQjCNGe9dlX6wdYSqCpxydGkgSJ7ldw0g\">&ldquo;Effects of the 2008 Obama Presidential Campaign on White Racial Prejudice,&rdquo; <em>Public Opinion Quarterly<\/em>,<\/a><\/span><span class='year'> 2012<\/span><\/div>\n<p dir=\"ltr\">A lot of 2008 election analysis focused on prejudice and race&#8212;would white Americans vote for a black president? In his recent <em>Public Opinion Quarterly<\/em> piece, Seth Goldman turns this question around to ask how the massive reach of the Obama campaign affected racial prejudice. He shows that, in just six months, the \u201cObama Effect\u201d reduced racial prejudice at a rate five times faster than the average drop in racism over the entire previous twenty years. Because the same people were polled at various times during the Obama campaign, Goldman was able to measure individual- rather than group-level changes.<\/p>\n<p>Unexpectedly, this effect was strongest among McCain supporters, especially those who watched political television shows. The effect was even stronger in states where the Obama campaign aired an influx of television advertisements. Watching TV didn\u2019t change Republicans\u2019 political views or swing their vote. Instead, seeing Obama challenged their expectations of black Americans by offering a positive image and countering stereotypes. Television is where media acts as a point of \u201cvirtual\u201d contact between racial groups&#8212;and as Goldman argues, it can reduce prejudice as effectively as a face-to-face encounter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth K. Goldman, &ldquo;Effects of the 2008 Obama Presidential Campaign on White Racial Prejudice,&rdquo; Public Opinion Quarterly, 2012 A lot of 2008 election analysis focused on prejudice and race&#8212;would white Americans vote for a black president? In his recent Public Opinion Quarterly piece, Seth Goldman turns this question around to ask how the massive reach [&hellip;]<\/p>\n","protected":false},"author":333,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,85,14],"tags":[37336,37333,82,94],"class_list":["post-4395","post","type-post","status-publish","format-standard","hentry","category-culture","category-politics","category-race","tag-politics","tag-race","tag-racism","tag-television"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/4395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/users\/333"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/comments?post=4395"}],"version-history":[{"count":1,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/4395\/revisions"}],"predecessor-version":[{"id":8305,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/4395\/revisions\/8305"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/media?parent=4395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/categories?post=4395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/tags?post=4395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}