{"id":12267,"date":"2026-04-29T16:14:24","date_gmt":"2026-04-29T16:14:24","guid":{"rendered":"https:\/\/thesocietypages.org\/discoveries\/?p=12267"},"modified":"2026-04-29T16:14:25","modified_gmt":"2026-04-29T16:14:25","slug":"talk-and-trust-about-climate-change","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/discoveries\/2026\/04\/29\/talk-and-trust-about-climate-change\/","title":{"rendered":"Talk and Trust About Climate Change"},"content":{"rendered":"<div class='citation'>\n    <span class='authors'>Sarah MacInnes et al., <\/span><span class='link'><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0959378025001335\">&ldquo;Who Do We Trust on Climate Change, and Why?,&rdquo; <em>Global Environmental Change<\/em>,<\/a><\/span><span class='year'> 2026<\/span><\/div>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-scaled.jpg\" alt=\"\" class=\"wp-image-12268\" srcset=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-scaled.jpg 2560w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-300x200.jpg 300w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-600x400.jpg 600w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-768x512.jpg 768w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-1536x1024.jpg 1536w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>An aerial photo of a flooded village in Malaysia. <a href=\"https:\/\/www.pexels.com\/photo\/flooded-village-and-forest-14823600\/\">&#8220;Flooded Village and Forest&#8221;<\/a> by <a href=\"https:\/\/www.pexels.com\/@pok-rie-33563\/\">Pok Rie<\/a> is licensed under\u00a0<a href=\"https:\/\/www.pexels.com\/license\/\">CC BY 2.0 in pexels.<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Scientific experts <a href=\"https:\/\/iopscience.iop.org\/article\/10.1088\/1748-9326\/11\/4\/048002\">widely agree<\/a> that our climate is changing at an unprecedented rate, and that human activity is (at least partially) to blame. Among the general public, the consensus is not quite as high, although across the globe <a href=\"https:\/\/peoplesclimate.vote\/\">worry about climate impacts is on the rise<\/a>. <a href=\"https:\/\/climatecommunication.yale.edu\/publications\/ccam-explorer-2023\/\">A majority of Americans<\/a>, for example, believe in anthropogenic, or human-caused, climate change, but beliefs are <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/08\/09\/what-the-data-says-about-americans-views-of-climate-change\/\">politically polarized<\/a> and <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s00267-025-02353-5\">tied up with identity<\/a>. All of this has important implications for how we communicate about the climate.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0959378025001335\">A recent study<\/a> conducted by researchers from The University of Queensland sought to understand how trust functions in climate communications. Using <a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\/special-report-trust-climate\">survey data <\/a>from over 6,000 participants across 13 countries, they examined who respondents trusted regarding climate change, what features made them trustworthy, and most strikingly, how these differed between climate believers and skeptics.&nbsp;<\/p>\n\n\n\n<p><div class=\"pull-this-show\" id=\"pull-this-show-12267-ex2\" style=\"display:none;\"><\/div>Participants were asked to indicate how much they would trust certain groups of people to tell them the truth about climate change and what should be done about it. The charts below demonstrate that <span class=\"pull-this-mark\" id=\"pull-this-mark-12267-ex2\" style=\"display:none;\">while \u201cscientists\/climate experts\u201d were highly trusted among believers, skeptics rated \u201csomeone like me\u201d and \u201cfriends\/family\u201d significantly more trustworthy than scientists.<\/span>while \u201cscientists\/climate experts\u201d were highly trusted among believers, skeptics rated \u201csomeone like me\u201d and \u201cfriends\/family\u201d significantly more trustworthy than scientists. \u00a0Among both groups, however, scientists\/climate experts were trusted significantly more than government leaders, social media influencers, and religious figures, as well as journalists, activists, and environmental authorities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"275\" src=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image.png\" alt=\"\" class=\"wp-image-12273\" srcset=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image.png 750w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-300x110.png 300w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-600x220.png 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<p>The survey also asked about which features made messengers seem trustworthy. Believers placed the greatest value on having supporting data and communicating in easily understandable ways. In contrast, skeptics were more likely than believers to select \u201cnot dismissive of opposition\u201d as a marker of trustworthiness. \u201cAcademic credentials\u201d were also less compelling to skeptics, who selected them at 19% compared to the believers\u2019 34%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"632\" src=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-1.jpeg\" alt=\"\" class=\"wp-image-12269\" srcset=\"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-1.jpeg 1296w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-1-300x146.jpeg 300w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-1-600x293.jpeg 600w, https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/image-1-768x375.jpeg 768w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Ultimately, the study signals that trust is not inherent to a particular message or messenger, but that it emerges from an interaction between audience and communicator. With \u201cfriends and family\u201d and \u201cpeople like me\u201d among the most trusted sources overall \u2013 especially among climate skeptics \u2013 the researchers suggest that policymakers might leverage trusted lay networks, like peers and community leaders, for climate communication. So if you feel strongly about climate change, maybe try talking to your neighbor.<\/p>\n\n\n\n<p>\u2014\u2014\u2014\u2014\u2013<\/p>\n\n\n\n<p><em><a href=\"https:\/\/cla.umn.edu\/about\/directory\/profile\/bekes001\">Nicole Bekesz<\/a> is a first-year PhD student in the Geography, Environment &amp; Society department. She is interested in critical Climate and Environmental Justice, particularly in urban contexts.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sarah MacInnes et al., &ldquo;Who Do We Trust on Climate Change, and Why?,&rdquo; Global Environmental Change, 2026 Scientific experts widely agree that our climate is changing at an unprecedented rate, and that human activity is (at least partially) to blame. Among the general public, the consensus is not quite as high, although across the globe [&hellip;]<\/p>\n","protected":false},"author":2227,"featured_media":12268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,13],"tags":[142152,142162,142151,142132,139362,142179,141312,141538,141339,141490,140293,141523,141493,833,141257,141330,142142,142159,142170,142164,142144,140872,142138,142166,142176,141331,142136,142134,141206,142177,142157,140646,142169,142141,127299,142181,142155,142174,65,141296,142150,140285,142175,140305,141258,140279,142130,142160,142149,142156,2792,142146,142167,142131,142171,142137,139261,138663,139054,141777,142163,142165,141514,142168,142182,139301,95755,142158,140313,693,139130,140277,142180,142148,139118,139856,139902,142133,142143,142145,142173,139359,3921,102543,142147,142140,142154,142178,142183,142153,142172,139850,142139,142161,142135],"class_list":["post-12267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-inequality","tag-people-like-me","tag-academic-credentials","tag-activists","tag-anthropogenic-climate-change","tag-audience-perception","tag-audience-segmentation","tag-behavioral-science","tag-belief-systems","tag-climate","tag-climate-action","tag-climate-attitudes","tag-climate-awareness","tag-climate-beliefs","tag-climate-change","tag-climate-communication","tag-climate-concern","tag-climate-data","tag-climate-denial","tag-climate-discourse","tag-climate-education","tag-climate-experts","tag-climate-impacts","tag-climate-messaging","tag-climate-policy-implications","tag-climate-risk-perception","tag-climate-skepticism","tag-climate-survey","tag-climate-trust","tag-communication-barriers","tag-communication-effectiveness","tag-communication-research","tag-communication-strategies","tag-community-engagement","tag-community-leaders","tag-credibility","tag-credibility-factors","tag-cross-cultural-study","tag-data-driven-communication","tag-environment","tag-environmental-advocacy","tag-environmental-authorities","tag-environmental-communication","tag-environmental-issues","tag-environmental-justice","tag-environmental-messaging","tag-environmental-policy","tag-environmental-science","tag-evidence-based-messaging","tag-friends-and-family-influence","tag-global-perspectives","tag-global-warming","tag-government-leaders","tag-grassroots-communication","tag-human-activity","tag-information-sources","tag-international-research","tag-journalists","tag-media-influence","tag-misinformation","tag-narrative-framing","tag-opposition-tolerance","tag-outreach-strategies","tag-peer-influence","tag-peer-networks","tag-policy-recommendations","tag-political-identity","tag-political-polarization","tag-psychology-of-trust","tag-public-engagement","tag-public-opinion","tag-public-perception","tag-public-trust","tag-public-understanding","tag-religious-figures","tag-research-findings","tag-science-communication","tag-science-literacy","tag-scientific-consensus","tag-scientific-evidence","tag-scientists","tag-skepticism-vs-belief","tag-social-dynamics","tag-social-identity","tag-social-influence","tag-social-media-influencers","tag-social-trust","tag-survey-participants","tag-trust-building","tag-trust-dynamics","tag-trust-factors","tag-trust-gap","tag-trust-in-science","tag-trustworthiness","tag-understandable-communication","tag-university-of-queensland-study"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/discoveries\/files\/2026\/04\/pexels-pok-rie-33563-14823600-scaled.jpg","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/12267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/users\/2227"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/comments?post=12267"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/12267\/revisions"}],"predecessor-version":[{"id":12278,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/posts\/12267\/revisions\/12278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/media\/12268"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/media?parent=12267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/categories?post=12267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/discoveries\/wp-json\/wp\/v2\/tags?post=12267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}