Christopher Bail, Taylor Brown, and Marcus Mann, “Channeling Hearts and Minds: Advocacy Organizations, Cognitive-Emotional Currents, and Public Conversation,” American Sociological Review, 2017 In a world of infoglut, it can be tempting to ignore most of what we see on the internet.  In order to gain attention, organizations must present their messages strategically. In a recent … Continue reading Keeping Audiences Engaged on Social Media