Yesterday a 20-year tradition came to an end, as I did not generate notes about Super Bowl commercials during the game. I started this in January of 1993, in anticipation of discussing the ads with students when I started teaching as a graduate student in the fall of 1993. In subsequent years I taped the Super Bowl on my VCR (remember those?), and showed a couple in classes to illustrate that week’s topics. As a Dean I usually won’t be teaching, and if I were I could easily show the commercials on YouTube. Also, the 20 year-old notebook I used was completely filled, so that was another signal to end the tradition.<\/p>\n
If teaching this semester one commercial to discuss would definitely be Coca-Cola’s “It’s Beautiful” ad, which drew a storm of outrage<\/a> for its depiction of a multi-hued crowd singing “America the Beautiful” in several languages. The spot wasn’t completely hated, however, as evidenced by a #17 finish in the annual USA Today<\/em> Ad Meter<\/a>. There will probably be discussion about this commercial all week in the blogosphere; I’m looking forward to good sociological analysis!<\/p>\n","protected":false},"excerpt":{"rendered":" Yesterday a 20-year tradition came to an end, as I did not generate notes about Super Bowl commercials during the game. I started this in January of 1993, in anticipation of discussing the ads with students when I started teaching as a graduate student in the fall of 1993. In subsequent years I taped the […]<\/p>\n","protected":false},"author":1927,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[22214],"class_list":["post-511","post","type-post","status-publish","format-standard","hentry","category-culture","tag-media-culture"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/users\/1927"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"predecessor-version":[{"id":515,"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/posts\/511\/revisions\/515"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/dean\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}