{"id":22915,"date":"2017-10-05T10:00:51","date_gmt":"2017-10-05T14:00:51","guid":{"rendered":"https:\/\/thesocietypages.org\/cyborgology\/?p=22915"},"modified":"2017-10-05T03:40:17","modified_gmt":"2017-10-05T07:40:17","slug":"our-program","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/cyborgology\/2017\/10\/05\/our-program\/","title":{"rendered":"Video: Our Program"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-22923 aligncenter\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM-400x221.png\" alt=\"\" width=\"400\" height=\"221\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM-400x221.png 400w, https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM-250x138.png 250w, https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM-768x425.png 768w, https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM-500x277.png 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM.png 1419w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2017\/10\/Screen-Shot-2017-10-05-at-12.35.58-AM.png\"><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">When the team here at Cyborgology first started working on <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2017\/10\/04\/the-quantified-mind\/\">The Quantified Mind<\/a>, a collaboratively authored post about the increasing metrification of academic life, production, and \u201csuccess\u201d, I immediately reached out to <a href=\"http:\/\/mediated.space\">Zach Kaiser<\/a>, a close friend and collaborator. Last year, Zach produced <\/span><i><span style=\"font-weight: 400\">Our Program<\/span><\/i><span style=\"font-weight: 400\">, a short film narrated by a professor from a large research institution at which a newly implemented set of performance indicators has the full attention of the faculty. <\/span><\/p>\n<p><span style=\"font-weight: 400\">For my post this week, then, I\u2019d like to consider Zach an Artist in Residence at Cyborgology\u2014someone using the production and dissemination of works that embody the types of cultural phenomena or theories covered on the blog (as it turns out, this is not Zach\u2019s first film <\/span><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2015\/06\/05\/video-unmask\/\"><span style=\"font-weight: 400\">featured on Cyborgology<\/span><\/a><span style=\"font-weight: 400\">). I suppose it\u2019s up to him if he\u2019d like to include the position on his CV. In the following, I would like to present some of my reactions to the film and let Zach respond, hopefully raising questions that can be asked in dialogue with the ones presented at the end of The Quantified Mind. In full disclosure, I am very familiar with Zach\u2019s scholarship and art (I\u2019m listed as a co-author or co-artist on much of it, though not <\/span><i><span style=\"font-weight: 400\">Our Program<\/span><\/i><span style=\"font-weight: 400\"> in particular), so I hope I don\u2019t lead the witness too much here.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But first, the film:<\/span><\/p>\n<p><span class=\"vvqbox vvqvimeo\" style=\"width:588px;height:331px;\"><iframe loading=\"lazy\" id=\"vvq-22915-vimeo-1\" src=\"\/\/player.vimeo.com\/video\/179276376?title=1&#038;byline=1&#038;portrait=0&#038;fullscreen=1\" width=\"588\" height=\"331\" frameborder=\"0\"><a href=\"http:\/\/www.vimeo.com\/179276376\">http:\/\/www.vimeo.com\/179276376<\/a><\/iframe><\/span><br \/>\n<!--more--><\/p>\n<p><span style=\"font-weight: 400\">As a classically trained designer teaching in the art department of a Research I school, Zach\u2019s perspective is valuable here for a number of reasons: obviously his day-to-day is highly influenced by the metrification trend in academia (especially considering his pre-tenure status), but he has worked in the commercial realm with companies and organizations enamored with the exact sort of technologically enabled quantification tools and systems (read: big data, et al.) driving the platforms through which academics\u2019 metrics are being tallied. My first reaction to the film, then, is about the use of an object as the main visual here. After all, the film is not about a device\u2014it\u2019s not called <\/span><i><span style=\"font-weight: 400\">Our Ticker<\/span><\/i><span style=\"font-weight: 400\"> or <\/span><i><span style=\"font-weight: 400\">Our Shiny White Box With Seductive Red LEDs<\/span><\/i><span style=\"font-weight: 400\">, it\u2019s called <\/span><i><span style=\"font-weight: 400\">Our Program<\/span><\/i><span style=\"font-weight: 400\">; it\u2019s about a cultural phenomenon with, for all intents and purposes, no real consumer-facing physical manifestation (beyond, perhaps, online dashboards or the like). <\/span><\/p>\n<p><span style=\"font-weight: 400\">I\u2019m reminded, however, of a book I recently read, Elizabeth Wilson\u2019s <\/span><a href=\"https:\/\/books.google.com\/books\/about\/Affect_and_Artificial_Intelligence.html?id=IFE6mAEACAAJ\"><i><span style=\"font-weight: 400\">Affect and Artificial Intelligence<\/span><\/i><\/a><span style=\"font-weight: 400\">, a brief but fascinating argument for a reconceptualization of AI away from the stereotypical \u201ccool\u201d, emotionless field for mathematicians and computer scientists and into a significantly warmer, more emotional place. Alongside this main pitch, she also suggests that the proliferation and improvement of AI technologies will increase when all parties involved agree on the aforementioned reframing\u2014that is, when AI is understood to be less Skynet, more PARO. One striking piece of research that stands out to me now in the context of <\/span><i><span style=\"font-weight: 400\">Our Program<\/span><\/i><span style=\"font-weight: 400\"> comes in the chapter discussing ELIZA and PARRY, two AI psychoanalysts from the 1960s. Wilson references Sherry Turkle (<\/span><a href=\"https:\/\/thesocietypages.org\/cyborgology\/tag\/turkle\/\"><span style=\"font-weight: 400\">frequently<\/span><\/a><span style=\"font-weight: 400\">\u00a0written about on this blog) and her work on humans\u2019 relationships to technology, but ultimately dismisses this research in favor of Byron Reeves and Clifford Nass, who argue that we as a species are drawn to befriend our technological devices, summed up by Wilson as our \u201cdirect affiliative inclinations for artificial objects\u201d (95).<\/span><\/p>\n<p><span style=\"color: #808080\"><span style=\"font-weight: 400\">ZK: Considering the metrification of academia in the context of affect is something I didn\u2019t originally conceive as part of the work, but I\u2019m reminded here of various <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ZhGP97f3VIs\"><span style=\"font-weight: 400\">efforts<\/span><\/a><span style=\"font-weight: 400\"> (within the humanities) to produce better metrics that are specific to humanities disciplines as opposed to inheriting metrics systems from the \u201chard\u201d sciences. This strikes me as curious when situated in relationship to PARO or Siri. Ironically, through producing more \u201chumane\u201d metrics, we may end up furthering the idea that humans are fundamentally computational in nature. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;color: #808080\">A drive to produce more nuanced or, in the case of the humanities, humane metrics, or to make AI more relatable is not about the metrics or the AI themselves but is, I would suggest, about what we think about ourselves as people\u2014whether we are, or are not, at some basic level, computational. The apotheosis of such a belief is a kind of pan-computationalism, where microbes and microchips operate in glorious harmony, not unlike the proclamations made in the poem \u201cAll Watched Over by Machines of Loving Grace,\u201d by Richard Brautigan. Such a belief also caters to a neoliberalization of all life underpinned by models of self-interested human behavior that reach back to the early days of game theory. <\/span><\/p>\n<p><span style=\"font-weight: 400;color: #808080\">To me, it\u2019s not necessarily about asking whether we want to have affinities with artificial intelligence or computational objects in general but to what degree our affinities with those things become absorbed into our own ontological space, rendering us equally as computational as those objects. In this way, I see a strong connection between efforts to make scholarly metrics more nuanced, sophisticated, contextual, etc., and an affinity towards a PARO over a Skynet. <\/span><\/p>\n<p><span style=\"font-weight: 400\">GS: If you\u2019ve read <a href=\"https:\/\/thesocietypages.org\/cyborgology\/tag\/fake-or-fiction\/?order=ASC\">my recent posts<\/a> on the value of using obvious fiction in art and design versus trying to seem \u201creal\u201d, then you won\u2019t be surprised that I hope Zach will discuss how he frames his narrative. This is not a piece of marketing. He does not leave his name off of the film. Nor does he call the piece a \u201cproduct tour\u201d or \u201cbrand video\u201d on <\/span><a href=\"http:\/\/mediated.space\/Our-Program\"><span style=\"font-weight: 400\">his website<\/span><\/a><span style=\"font-weight: 400\">. That said, it is obviously influenced by his real life experiences in academia, experiences that we recognize as very much not unique in <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2017\/10\/04\/the-quantified-mind\/\">The Quantified Mind<\/a>. Why fiction then? <\/span><\/p>\n<p><span style=\"color: #808080\"><span style=\"font-weight: 400\">ZK: I was recently asked if the \u201cparody\u201d can keep up with \u201creality.\u201d Career benchmarking in higher education in Europe (like Reappointment, Promotion, and Tenure here in the States) is increasingly metrics-focused. A european colleague once told me about his dissertation committee, which required him to prove his impact via citations before he could graduate. Universities in the UK are using platforms like <\/span><a href=\"http:\/\/www.simitive.com\/university-staff-and-students.html\"><span style=\"font-weight: 400\">Simitive Academic Solutions<\/span><\/a><span style=\"font-weight: 400\"> to address \u201cgoal setting and alignment\u201d to produce stronger accountability and incentive systems for faculty members. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;color: #808080\">I feel as though the fiction is a way of grappling with reality. The object, this \u201cticker\u201d on which the film centers, is somewhat absurd in both its form and purpose. The intent was to make more explicit the link between the kind of (dare I say) neoliberal, market-based nature of faculty metrics and the physical faculty and university themselves: a \u201cstock-ticker\u201d that illustrates whether or not we as faculty members should continue to receive investment from our institutions. This kind of marketization of faculty data is already happening, and is not necessarily \u201cnew,\u201d but the kind of control it wields is shifting. The more sophisticated, contextual, and nuanced the metrics become\u2014not just about citations or number of publications, but about everything related to faculty output (e.g., fitness data via partnerships with FitBit and smart furniture manufacturers to determine whether more fit faculty produce more \u201cimpact\u201d, other biometric and psychometric indications to help faculty identify causes of stress that decrease productivity, weighting of metrics based on location, discipline, type of institution)\u2014the more administrators will rely on metrics to shape decision-making processes. As long as we develop ways to demonstrate our fundamentally computational nature, the influence of metrics on academia will be a positive feedback loop, with new metrics being developed, new decisions being based on those metrics, and new metrics being developed in response to the consequences of those decisions.<\/span><\/p>\n<p><a href=\"http:\/\/www.twitter.com\/GabiSchaffzin\">Gabi Schaffzin<\/a> is pursuing his PhD in Art History, Theory, and Criticism, with a concentration in art practice, at UC San Diego.<\/p>\n<p><a href=\"https:\/\/twitter.com\/ZacharyKaiser\">Zach Kaiser<\/a> is\u00a0Assistant Professor of Graphic Design and Experience Architecture in the Department of Art, Art History, and Design at Michigan State University.<\/p>\n<p>The two, along with other collaborators, have been working on the <a href=\"http:\/\/cultureindustry.club\">Culture Industry [dot] Club<\/a>, a\u00a0dynamic assemblage of artist-researchers engaged with emergent media practices and deep historical and theoretical research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the team here at Cyborgology first started working on The Quantified Mind, a collaboratively authored post about the increasing metrification of academic life, production, and \u201csuccess\u201d, I immediately reached out to Zach Kaiser, a close friend and collaborator. Last year, Zach produced Our Program, a short film narrated by a professor from a large [&hellip;]<\/p>\n","protected":false},"author":2071,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"After Wednesday's \"The Quantified Mind\", @ZacharyKaiser plays artist in residence.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[323,12313,10006,314,308],"tags":[209,19980,10564,36424,97214,971,440,3078,18604,97190,36422],"class_list":["post-22915","post","type-post","status-publish","format-standard","hentry","category-art","category-chat","category-guest-author","category-interview","category-video","tag-academia","tag-affect","tag-ai","tag-art","tag-artist-in-residence","tag-design","tag-faculty","tag-metrics","tag-quantification","tag-speculative-design","tag-video"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/22915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/users\/2071"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/comments?post=22915"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/22915\/revisions"}],"predecessor-version":[{"id":22926,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/22915\/revisions\/22926"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/media?parent=22915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/categories?post=22915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/tags?post=22915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}