{"id":22818,"date":"2017-08-07T07:00:40","date_gmt":"2017-08-07T11:00:40","guid":{"rendered":"https:\/\/thesocietypages.org\/cyborgology\/?p=22818"},"modified":"2017-08-07T20:10:00","modified_gmt":"2017-08-08T00:10:00","slug":"reading-cyberpunk-as-a-guide-to-surviving-hyper-consumerism","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/cyborgology\/2017\/08\/07\/reading-cyberpunk-as-a-guide-to-surviving-hyper-consumerism\/","title":{"rendered":"Reading cyberpunk as a guide to surviving hyper consumerism"},"content":{"rendered":"

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Image used with permission from artist Nathan Anderson<\/figcaption><\/figure>\n

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It is no secret that we live in an era of vast and unprecedented technological advancement.\u00a0 We are inundated in computers of all sorts, smart phones, drones (both commercial and military), juiceros, a growing and inescapable surveillance presence, robotic radiosurgery systems, the list goes on and on.\u00a0 Some of this technology is miraculous, some of it is frivolous, some of it is downright scary. At times, it seems as though the conditions of the world as we know it are less than half a step away from the teeming circuitboard studded eco-systems of Cyberpunk fiction. The comparison has been made before, in this excellent Washington Post editorial<\/a>, for example.<\/p>\n

The backdrop of my favorite Cyberpunk works are commercialized wastelands; the walls built and buttressed by corporate power, floorboards laid by cyber crime and corporate espionage, furnished with wires, neon and advertising. With every passing day our world more and more resembles this speculative and cautionary setting.<\/p>\n

However, Cyberpunk is more than a warning to me\u2026 it\u2019s a road map. Cyberpunk, in many ways, leads us through the boundaries and pitfalls that it seems to predict. That\u2019s not to say that Cyberpunk is a monolith, by any means. However, by examining the common narrative strands shared by different Cyberpunk works, themes and trajectories become all the more apparent and applicable to our lived experience.<\/p>\n

The catalyst to my writing this piece is the recent result of the Supreme Court Case: Impression Products, Inc.\u00a0 V. Lexmark International, Inc. The court case is fairly complicated- but here is the quick and dirty rundown: Lexmark sold two kinds of printer cartridges: refillable cartridges and single use cartridges. Impression Products, Inc was sued by Lexmark for adapting the single use cartridges into reusable cartridges (cutting down on waste and letting the consumer save some coin). The case made its way up to the Supreme Court and the court aired in favor of Impression over Lexmark.<\/p>\n

Alright, so it\u2019s ink, what\u2019s the big deal? Well, Kyle Weins at Wired<\/a> nails it on the head: \u201cWhy all the fuss? Because this wasn\u2019t really about printer toner. It was about your ownership rights, and whether a patent holder can dictate how you repair, modify, or reuse something you\u2019ve purchased.\u201d Over the years, tech giants like Sony, Lexmark, HP, Microsoft, etc. have been pushing the idea that products purchased from them are, in fact, licensed<\/a> and not owned by the consumer. Understandably, these licensing schemes are an attempt by these larger companies to consolidate and protect their intellectual property.<\/p>\n

Apple<\/a> and other large tech companies do everything they can to inhibit small time repair shops- in the name of intellectual property, of course. Apple went so far as to disable IPhones remotely if they were detected at a third party repair shop. I\u2019m sure intellectual property was a factor in these policies but it\u2019s convenient that companies like Apple simultaneously make a tidy profit on the micro monopolies they create by locking down the repair and expansion of the products that they sell to us.<\/p>\n

These restrictions represent a kind of technological prescriptivism. From the perspective of large tech companies like Apple, we have to use manufactured items for their standardized manufactured purpose. Innovation has been consigned to the boardroom, the R&D lab or the Silicon Valley start up. We no longer literally \u201cown\u201d what we own. Copyright, intellectual property, and the very concept of economic exchange have become disgusting shams under these policies. Technological prescriptivism would rob us of our ability to tinker, to create, to experiment\u2026 we are to become naught but predictable and ever profitable consumers.<\/p>\n

THIS is where we can learn from Cyberpunk. Those interested in Cyberpunk can quote William Gibson ad nauseum on this: “The Street finds its own uses for things – uses the manufacturers never imagined.” What Gibson is saying: characters in Cyberpunk overcome the assigned manufactured purpose of the things around them.<\/p>\n

Cyberpunk fiction is filled with individuals owning <\/strong>what they own but simultaneously do not \u201cown.\u201d It\u2019s filled with individuals who subvert prescribed use.<\/p>\n

In the 1995 anime, Ghost in the Shell, <\/em>Motoko Kusinagi\u2019s body is literally not hers. Her state-of-the-art cybernetic body is government property. During a conversation <\/a>with another member of her unit, Batou, Kusanagi says: \u201cIf we ever quit or retire, we’d have to give back our augmented brains and cyborg bodies. There wouldn’t be much left after that.\u201d Throughout the plot of Ghost in the Shell (1995)<\/em> Kusanagi\u2019s search for answers forces her to push the limits of what her body is \u201callowed\u201d to do. During the final scenes of the movie, Kusanagi literally tears her body apart through overexertion. Likewise, her search for truth eventually thrusts two Japanese governmental agencies into conflict with one another. Her own unit, Section 9 is pitted against Section 6. This conflict, indicative of a split in the otherwise autonomous interests of the Japanese government, reflects the collapsing authority that had once outlined the limits of Motoko Kusanagi\u2019s ownership over her body. Cyborgs claiming their rightful bodily autonomy is not unique to Ghost in the Shell<\/em>. Other examples are easily found in Ex-Machina<\/em> and Blade Runner <\/em>in which rebellious bots shed their chains and refuse subservience. In every case, these Cyborgs shift the terms of ownership to match the demands of their lived experience.<\/p>\n

In the 1985 Terry Gilliam dystopian film, Brazil<\/em>, there is a short scene wherein the protagonist, Sam, phones into the \u201cCentral Services\u201d to get his heating and air conditioning fixed<\/a>. He finds his requests dispassionately and politely declined. Amusingly, renegade repairman Archibald Tuttle intercepts the request and infiltrates Sam\u2019s apartment in order to repair his air conditioning. This, of course, is a dangerous and highly illegal endeavor- \u201cCentral Services\u201d eventually seizes Sam\u2019s apartment because of the unauthorized repairs. Apple would be proud. In Brazil, <\/em>Gilliam frames Tuttle, the third party repairman, as a literal subversive. To me, the third party repairmen who fix cracked IPhone screens are probably not that far off Gilliam\u2019s Archibald Tuttle.<\/p>\n

Finally, many Cyberpunk stories harbor a motif of necessary improvisation in the face of obsolescence. Two famous examples are Terminator 2<\/em> and Terminator 3.<\/em> In both films, the T-800\/T-850 (as portrayed by Arnold Schwarzenegger) is an outdated model of Android forced to hold his own against a technologically superior foe. The T-8XX and his allies must make due with what they have. John Connor, Sarah Connor, Kate Brewster and others have to be creative, they have to struggle, and they have to improvise. That improvisation is a crucial part of the Terminator<\/em> movies, but it is an undeniable part of the Cyberpunk aesthetic generally speaking. In William Gibson\u2019s Neuromancer<\/em>, Ratz- the bartender has to make due with his outdated (described as antique) mechanical arm. In Deus Ex, Gunther Hermann and Anna Navarre- military cyborgs- find themselves at risk of being displaced by newer cyborgs. Hermann and Navarre are especially resentful because their extensive cyberization left them permanently disfigured- an ordeal the newer cyborgs don\u2019t have to deal with. Despite their struggle against obsolescence, Hermann and Navarre prove themselves to be exceptional soldiers via tactical prowess and ruthlessness. The need for improvisation and struggle against obsolescence is something that\u2019s been felt by anyone who has had to make due with an aging computer or wait for a contract renew before updating a dying mobile phone.<\/p>\n

It is essential (or at least, helpful) to pay attention to the way characters in Cyberpunk fiction navigate the technological worlds in which they live. It is rare to see Cyberpunk characters depicted as luddites (although, it is not unheard of – In Deus Ex, the player can blow up the internet<\/a>). Generally speaking, however, Cyberpunks turn their constraints back on themselves. In the finale of the surrealist cyberpunk horror film, Tetsuo: The Iron Man<\/em>, when a man is faced with the loss of his humanity at the hands of a \u201cMetal Fetishist,\u201d this would-be victim subverts his transfiguration to corrupt the corruption he\u2019s been forced to embrace.<\/p>\n

Cyberpunks own what is theirs, even when it is not theirs. They repair and they tinker. They improvise and adapt. In Cyberpunk fiction, a spade is not a spade- a spade is whatever you can make it.<\/p>\n

In our own world, we are quick to dismiss new technology. Many wish to escape the ubiquity of smartphones, social media, networks and surveillance. PsychologyToday even has a guide <\/a>on how to escape and set boundaries. The impulse to toss it all aside makes sense- it\u2019s clear that technology often isn\u2019t presented to us as much as it is imposed. On this point, I turn to H\u00e9l\u00e8ne Cixous\u2019 account of writing. In her 1975 article, Laugh of the Medusa<\/em>, Cixous (philosopher, playwright and poet) highlights a certain anxiety the average person feels when they are called upon to write:<\/p>\n

And why don’t you write? Write! Writing is for you, you are for you; your body is yours, take it. I know why you haven’t written. (And why I didn’t write before the age of twenty-seven.) Because writing is at once too high, too great for you, it’s reserved for the great-that is for “great men”; and it’s “silly.”<\/p><\/blockquote>\n

Technology is just the same- generally speaking, it is manufactured for an imaginary \u201caverage\u201d everyday consumer. But as cyberpunk teaches us, we are not bound by the prescribed manufacture. As punk musician Amanda Palmer, would say- \u201cwe can fix our own shit\u201d, too.<\/a><\/p>\n

Winding down- I am reminded of my older sister who lives in New York City. In her spare time, she makes art from duct tape. She uses an exacto knife to cut out bits of different colored tape. From there, she arranges the bits into an reimagined sort of mosaic. The result is nothing less than stunning to me- Nikki is able to see past the standardized use of \u201cduct tape\u201d as material with a set use and function. Artists, like Cyberpunks, have an inert ability to see past the given. Artists and Cyberpunks alike innovate from the bottom up rather than the top down. Such a mindset is needed if we are to escape the strange pre-Cyberpunk dysphoria we currently find ourselves in.<\/p>\n

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Alex Palma is a member of the Philadelphia Historical Community; he\u2019s worked in several archives and historical sites across the city. His interests include technology, videogames, film, genre literature, historiography, historic preservation and continental philosophy.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

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