{"id":17343,"date":"2013-10-22T06:00:59","date_gmt":"2013-10-22T10:00:59","guid":{"rendered":"http:\/\/thesocietypages.org\/cyborgology\/?p=17343"},"modified":"2013-10-21T20:44:14","modified_gmt":"2013-10-22T00:44:14","slug":"the-ought-of-technology","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/cyborgology\/2013\/10\/22\/the-ought-of-technology\/","title":{"rendered":"The &#8220;ought&#8221; of Technology"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17344\" alt=\"is and ought\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought.jpg\" width=\"218\" height=\"231\" \/><\/a><\/p>\n<p>Last week, Robin James (<a href=\"https:\/\/twitter.com\/doctaj\">@doctaj<\/a>) <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2013\/10\/17\/is-digital-dualism-really-digital-ideal-theory\/#comments\">wondered if \u201cdigital dualism\u201d was really \u201cideal theory\u201d<\/a> a-la Charles Mills. She argued that what we call digital dualism is really a critique of idealization; that the \u201cought\u201d of the relationship between humans and technologies reflects the \u201cis\u201d of a privileged group. This is expressed both dualistically but also monolistically.<\/p>\n<p>Within the <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2013\/10\/17\/is-digital-dualism-really-digital-ideal-theory\/#comment-39983\">comments,<\/a> we discussed the complex designation of \u201cought\u201d in the relationship between humans and technologies. Without taking on Robin\u2019s ideal theory hypothesis, I want to take about a thousand words here and think about the \u201cought.\u201d That is, I want to explore what the \u201cgood\u201d technosubject does, and how zi relates to technologies within the contemporary era.<!--more--><!--more--><\/p>\n<p><!--more--><!--more--><\/p>\n<p><b>The Ought<\/b><\/p>\n<p>The context here, is that of <a href=\"http:\/\/www.internetworldstats.com\/stats.htm\">mass global connectivity<\/a>, with <a href=\"http:\/\/www.digitaldivide.net\/\">uneven distribution<\/a> of access, use, and skill, each of which concentrates in industrialized nations and among those with relatively high(er) levels of financial and cultural capital.<\/p>\n<p>Within this context, how is the \u201cgood\u201d citizen to interact with technology? What does this ideal relationship look like? To investigate this, I begin by teasing out what, as indicated by public discourses, this relationship ought <i>not <\/i>look like.<\/p>\n<p><b><i>The ought not<\/i><\/b><\/p>\n<p>The ought not is occupied by two extremes: technophilia and technophobia. Or, more simply, people ought not fetishize technologies, or let technologies overtake them, nor should they fear technologies, remain ignorant to their usage, or ignore the ongoings of digital mediation.<\/p>\n<p>In reference to technophilia, or the fetishization of technology, we can turn to the work of psychologist <a href=\"http:\/\/www.swarthmore.edu\/academics\/kenneth-j-gergen.xml\">Kenneth Gergen<\/a>, who argues that the key problem of contemporary society is that of saturation. Technological developments, according to Gergen, facilitate too much connection, too much information, too many voices. Although he concedes that new technologies provide new opportunities, each opportunity couples with an obligation, trapping contemporary social actors in webs of their own desires. The mobile phone, for instance, affords communication while outside the home, and in doing so, obligates the phone owner to avail hirself to incoming calls and reach out to others with pertinent information in a timely manner (e.g. \u201cHoney, why didn\u2019t you call and say you would be late for dinner!?\u201d). The 24\/hour news cycle and RSS feeds help keep people informed, while compelling them to stay up-to-date on an increasingly wider and quickly moving set of global and local issues. Similarly, social network sites afford fast and easy communication with vast audiences through both text and image, and in doing so, create expectations of the social actor to document and share hir minutia and to <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/12\/18\/the-devolution-of-friendship-full-essay-pts-i-ii\/\">keep up with the minutia of hir friends<\/a>. Such obligations threaten to overrun the actor, stifling hir agentic movements, overtaking her creative and self-reflective capacities. This is nicely depicted in an image I saw hanging on the walls of my university last week.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17345\" alt=\"is and ought2\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought2-400x266.jpg\" width=\"400\" height=\"266\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought2-400x266.jpg 400w, https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought2-250x166.jpg 250w, https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought2-500x333.jpg 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought2.jpg 960w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>The flip side of the technophile\u2014the technophobe\u2014also runs counter to the amorphous ideal. This is the Luddite, the person who, through fear, ignorance, or lack of capital, can\u2019t keep up with recent technological developments. This is perhaps most effectively communicated through humor, in which such groups act as the butt of jokes, the means by which the technologically \u201cadvanced\u201d establish their righteousness.\u00a0 Sites like Buzzfeed and Lamebook offer nice examples, like the one below.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17346\" alt=\"is and ought1\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought1.png\" width=\"487\" height=\"367\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought1.png 487w, https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought1-250x188.png 250w, https:\/\/thesocietypages.org\/cyborgology\/files\/2013\/10\/is-and-ought1-400x301.png 400w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><\/a><\/p>\n<p>This is funny (and admittedly, I do find it quite funny) because it plays on an implicit value\u2014technological savvy\u2014that certain segments of society fail to grasp. Note, we do not see humorous tropes about kids in developing countries who don\u2019t have email addresses. We don\u2019t want to feel <i>bad<\/i> about our access to technology, but do want to establish a proper relationship with it.<\/p>\n<p><b><i>The ought<\/i><\/b><\/p>\n<p>The ought rests between the two extremes described above. The ought, I argue, is a carefully curated relationship with technology, one in which the social actor has access, know how, and above all, control. <a href=\"http:\/\/nms.sagepub.com\/content\/15\/7\/1041\">As Laura Portwood-Stacer aptly argues<\/a>, \u201copting-out\u201d is a privileged position, and there is a qualitative difference between non-users and \u201cconscientious objectors.\u201d\u00a0 This is the discursive line that Sherry Turkle straddles so effectively. She loves technology, but fears our pathological relationship with it. Pathology here, of course, is a loss of control, a domination by the technology rather than domination of the technology.<\/p>\n<p>Historically, and continuing into the present, scholars note the use of technologies as a means of <a href=\"http:\/\/130.58.92.210\/Students\/phys29_2010\/ElectronicReadings\/Week%203\/CAROLYN%20MERCHANT.pdf\">dominion over nature<\/a>. The plow lets us dominate the agricultural fields, the car lets us dominate physical distance, electric heat lets us dominate cold, and ipods let us dominate boredom. This of course reflects the larger Western value of self control as <a href=\"http:\/\/en.wikipedia.org\/wiki\/The_Protestant_Ethic_and_the_Spirit_of_Capitalism\">classically theorized by Weber<\/a>, and dominion over the environment more generally. In an interesting tension, the very technologies that humans use to control the natural world, become the objects of threat in the contemporary era.<\/p>\n<p>The \u201cought\u201d then, this curatorial dance, is reserved for a select group. It reflects those for whom the failing is of choice, rather than necessity or default. The ought reflects the \u201cis\u201d of the young, white, wealthy digerati with the privilege to unplug and the capacity to reconnect on their own terms.<\/p>\n<p>&nbsp;<\/p>\n<p>Follow Jenny on Twitter <a href=\"https:\/\/twitter.com\/Jenny_L_Davis\">@Jenny_L_Davis<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Robin James (@doctaj) wondered if \u201cdigital dualism\u201d was really \u201cideal theory\u201d a-la Charles Mills. She argued that what we call digital dualism is really a critique of idealization; that the \u201cought\u201d of the relationship between humans and technologies reflects the \u201cis\u201d of a privileged group. This is expressed both dualistically but also monolistically. [&hellip;]<\/p>\n","protected":false},"author":1753,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9967],"tags":[581,26456,26458,3107,26457,26460,541],"class_list":["post-17343","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-digital-divide","tag-is-and-ought","tag-kenneth-gergen","tag-morality","tag-robin-james","tag-technophilia","tag-technophobia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/17343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/users\/1753"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/comments?post=17343"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/17343\/revisions"}],"predecessor-version":[{"id":17351,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/17343\/revisions\/17351"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/media?parent=17343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/categories?post=17343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/tags?post=17343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}