{"id":1603,"date":"2011-03-04T21:27:40","date_gmt":"2011-03-05T01:27:40","guid":{"rendered":"http:\/\/thesocietypages.org\/cyborgology\/?p=1603"},"modified":"2011-05-21T21:23:27","modified_gmt":"2011-05-22T01:23:27","slug":"race-racism-social-networking-sites","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/cyborgology\/2011\/03\/04\/race-racism-social-networking-sites\/","title":{"rendered":"Race, Racism & Social Networking Sites"},"content":{"rendered":"

This post was originally published<\/a> March 2, 2011 by Racism Review<\/a> and is reproduced with permission. This work is part or an ongoing series by Jessie Daniels<\/a> on race and social media.<\/em><\/p>\n

\"facebook\"<\/a>
(CC photo credit: ERNESTO LAGO)<\/figcaption><\/figure>\n

I\u2019ve been doing a series about what academic research on race and racism on the Internet.\u00a0\u00a0\u00a0 The series continues today with a look at what researchers are finding about one the most talked about aspects of the popular Internet: Social Networking Sites.<\/p>\n

<\/strong> <\/strong>Social networking sites (SNS), such as Facebook and MySpace, are phenomenally popular and important to the field of Internet studies, (Boyd and Ellison, \u201cSocial Network Sites: Definition, History, and Scholarship,\u201d JCMC, 2007, Vol.13(1):210-230<\/a>).\u00a0\u00a0\u00a0 According to a recent report,<\/a> the top SNS is currently Facebook, with over 65 million unique visitors per month.\u00a0 Facebook has displaced the former leader in the field, MySpace, which still currently gets about 58 million unique visitors per month.\u00a0 These are staggeringly high numbers of people participating in these sites. \u00a0\u00a0 But what does this phenomenon have to do with race and racism?<\/p>\n

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(Source: Complete Pulse, 02\/09\/09)<\/figcaption><\/figure>\n

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White Flight? <\/strong>Perhaps the most talked about finding about race and SNS has to do with the move of whites from MySpace to Facebook.\u00a0 Researcher danah boyd\u2019s\u00a0 ethnographic research indicates that it may be \u201cwhite flight\u201d that led to Facebook\u2019s success over MySpace<\/a>.\u00a0 There are also class politics <\/a>at play here, which boyd has also noted in her research. \u00a0\u00a0 This complex interplay of race and class surrounding Facebook and MySpace is also something that Craig Watkins examines in his book, The Young and the Digital <\/em><\/a>(Beacon Press<\/a>, 2010).\u00a0\u00a0 From 2005 to 2009, Watkins explored the movement of young people, aged 15 to 24 from MySpace to Facebook (97).\u00a0 Watkins found that the same racialized language used to differentiate between safe and unsafe people and communities was used to describe Facebook and MySpace. The participants in his study described MySpace as \u201cuneducated, trashy, ghetto, crowded, and [filled with] predators,\u201d while they described Facebook as \u201cselective, clean, educated, and trustworthy\u201d (80, 83).\u00a0 Watkins (2010) suggests that the young people in his study associate MySpace with the uneducated and unemployed while Facebook\u2019s uniformity conveys upward mobility and professionalism. Watkins observes that \u201cthe young people surveyed and spoke with are attracted to online communities that connect them to people who are like them in some notable way,\u201d most notably race (97).<\/p>\n

There\u2019s been some additional research recently which suggests that \u201cfriend\u201d selection on Facebook is not solely attributable to race, but that selection is complicated by other variables such as ethnicity, region, and membership in elite institutions (Wimmer and Lewis, 2010<\/a>).<\/p>\n

Race, Identity & Community<\/strong>.\u00a0 The fact is that people go online to affirm their identity and to find community, often along racial lines.\u00a0 In the chart of popular sites above, note #13 is BlackPlanet.com.\u00a0\u00a0 Scholar Dara Byrne notes that offline social networking traditions among young black professionals, such as First Fridays events, have in many ways shifted to include online engagement at Blackplanet.com (Bryne, (2007). \u201cPublic discourse, community concerns, and civic engagement: Exploring black social networking traditions on BlackPlanet.com.\u201d JCMC<\/em>, 13<\/em>(1), article 16<\/a>).<\/p>\n

African Americans who are searching for genealogical roots, also use social networking sites to affirm identity and find community.\u00a0 For example, research by Alondra Nelson and Jeong Won Hwang\u2019s research explores the proliferation of YouTube videos by genetic genealogists (in Nakamura and Chow\u2019s, Race After the Internet<\/em><\/a>, forthcoming from Routledge) . African American genealogists in the Internet era are enabled by developments such as Google\u2019s personal genomics company 23andMe<\/em><\/a>, which sells consumers genetic inferences about their \u201chealth, disease and ancestry,\u201d with a social networking component.\u00a0 In the videos people make of themselves, they reveal and react to the results of their DNA testing in \u201croots revelations\u201d and viewers respond to the videos.\u00a0\u00a0 Nelson and Hwang theorize that these roots revelations, and the call-and-response that follows in the YouTube comments, are premised on a type of racial sincerity in which identities are drawn not only from genetic ancestry results, but also from the networked interaction between broadcasters and their audiences.<\/p>\n

Here again, like with BlackPlanet.com, people are going online specifically to affirm racial identity and to seek community around that identity.\u00a0\u00a0 In many ways, SNS function in ways that newspapers used to function, creating \u201cimagined communities\u201d among those who engage with them (Benedict Anderson, Imagined Communities<\/em><\/a>, 1991).\u00a0\u00a0 Following on Anderson\u2019s concept of imagined communities, Andr\u00e9 Brock <\/a>looks at online news sites as an important venue for creating racial meanings through a discussion of the series \u201cThe Wire\u201d staged by a sociologist and blogger at the New York Times (Brock, \u201cLife on the Wire: Deconstructing Race on the Internet,\u201d Information, Communication and Society, 12 (3):344-363<\/a>).<\/p>\n

Grasmuck, Martin and Zhao (2009) take a different approach to race and SNS and explore the racial themes associated with injustice frequently included by the African American, Latino, and Indian students on their Facebook wall.\u00a0 They theorize that these wall postings convey a sense of group belonging, color consciousness, and identi\ufb01cation with groups historically stigmatized by dominant society. In contrast, the pro\ufb01les of white students and Vietnamese students rarely signaled group identi\ufb01cation or racial themes, re\ufb02ecting \u2018\u2018strategies of racelessness.\u2019\u2019<\/p>\n

Racism & Social Networking Sites. <\/strong>Social networking sites are not only a place where people affirm identity and seek community.\u00a0 These sites are also a venue where racism regularly appears.\u00a0\u00a0 Research by Brendesha Tynes<\/a>, a professor of educational psychology and of African American studies at University of Illinois at Urbana-Champaign and Suzanne L. Markoe of the University of California, Los Angeles, is published in the March issue of Journal of Diversity in Higher Education<\/em><\/a>, explores how young people negotiate racism in SNS.<\/p>\n

The study, which examined the relationship between responses to racial theme party images on social networking sites and a color-blind racial ideology,\u00a0 found that white students and those who rated highly in color-blind racial attitudes were more likely not to be offended by images from racially themed parties.\u00a0 In other words, the more \u201ccolor-blind\u201d someone was, the less likely they would be to find parties at which attendees dressed and acted as caricatures of racial stereotypes (e.g., photos of students dressed in blackface make-up attending a \u201cgangsta party\u201d to celebrate Martin Luther King Jr. Day) offensive.<\/p>\n

They look at associations between responses to online expressions of racism and color blind racial attitudes.\u00a0 Tynes and Markoe operationalize racism by using photos of racially themed parties (e.g., blackface or \u201cghetto\u201d themes) and asking study participants to respond.\u00a0 They showed 217 African American and white college students images and prompted them to respond as if they were writing on a friend\u2019s \u201cwall\u201d on Facebook or MySpace. The researchers also measured self-reported racial color blindness.\u00a0 Their findings indicate that those who scored lower in color blindness were more vocal in their opposition to the images and were more likely to say that they would \u201cdefriend\u201d someone who engaged in the practice.\u00a0\u00a0 White participants and those who scored high in racial color blindness were more likely to be in the not bothered reaction group. Further, these students were more likely to condone and even encourage the racial theme party practice by laughing at the photos and af\ufb01rming the party goers.\u00a0 Although both studies use small samples, Grasmuck, Martin and Zhao\u2019s work along with Tynes and Markoe\u2019s research moves the field of race and Internet studies a step beyond which social networks people join and why to how race (and racism) shapes what they do once in those networks. (I wrote more<\/a> about this important research back in April, 2010).<\/p>\n

Future Research.<\/strong> There\u2019s still a lot missing from our understanding of race, racism and SNS.\u00a0\u00a0 One area that I expect will yield a lot of interesting research has to do with race, racism and Twitter.\u00a0 Current estimates that approximately 8% of all people in the U.S. are using Twitter, a combination microblogging and social networking site where users post 140-character updates.\u00a0\u00a0 Twitter also appears to be more popular with blacks than with whites<\/a>, There are interesting racial \u2018eruptions\u2019 here, such as the #browntwitterbird hashtag<\/a> and with user handles like @whitegirlproblems<\/a>. \u00a0 To date, there is nothing in the peer-reviewed literature about race, racism and Twitter and this will no doubt change soon.<\/p>\n

For the next installment of this series, I\u2019ll be back with a discussion about race and online dating.<\/p>\n","protected":false},"excerpt":{"rendered":"

This post was originally published March 2, 2011 by Racism Review and is reproduced with permission. This work is part or an ongoing series by Jessie Daniels on race and social media. I\u2019ve been doing a series about what academic research on race and racism on the Internet.\u00a0\u00a0\u00a0 The series continues today with a look […]<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9967,10290],"tags":[4224,10478,14,82,10477,827,545,466],"class_list":["post-1603","post","type-post","status-publish","format-standard","hentry","category-commentary","category-repost","tag-color-blind-racism","tag-jessie-daniels","tag-race","tag-racism","tag-racism-review","tag-scholarship","tag-social-networking-sites","tag-white-flight"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":32,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"predecessor-version":[{"id":2970,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/1603\/revisions\/2970"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}