{"id":14440,"date":"2013-02-26T14:11:59","date_gmt":"2013-02-26T18:11:59","guid":{"rendered":"http:\/\/thesocietypages.org\/cyborgology\/?p=14440"},"modified":"2013-03-08T15:02:31","modified_gmt":"2013-03-08T19:02:31","slug":"ttw13-preview-gina-neff-and-brittany-fiore-silfvast-pictures-of-health-does-the-future-of-wellness-need-us","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/cyborgology\/2013\/02\/26\/ttw13-preview-gina-neff-and-brittany-fiore-silfvast-pictures-of-health-does-the-future-of-wellness-need-us\/","title":{"rendered":"#TtW13 Preview: Gina Neff and Brittany Fiore-Silfvast &#8211; &#8220;Pictures of health: Does the future of wellness need us?&#8221;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/static.thesocietypages.org\/cyborgology\/files\/2013\/01\/TtW13_long1.png\" width=\"435\" height=\"102\" \/><\/p>\n<p><strong>Gina Neff and Brittany Fiore-Silfvast &#8211; &#8220;Pictures of health: Does the future of wellness need us?&#8221;<\/strong><\/p>\n<p><strong>Panel: Bodies and Bits<\/strong><\/p>\n<p>As part of our project on health hacking\u2014technological disruption and the meaning and metrics of care\u2014one of us (Gina) attended <a href=\"http:\/\/ilp.mit.edu\/conference.jsp?confid=63\">The MIT Future of Health and Wellness<\/a> conference. The conference, organized by MIT\u2019s Industrial Liaison Program, was part of an on-going series to connect MIT faculty and industry, and it brought together policy, science, social media, medicine, economics and wellness. In other words, it perfectly captured the current buzz about technology-driven health and wellness, or \u201cHealth 2.0,\u201d that is happening at conferences like <a href=\"http:\/\/www.tedmed.com\/\">TedMed<\/a>, <a href=\"http:\/\/www.mhealthsummit.org\/\">mHealth Summit<\/a>, and Stanford\u2019s <a href=\"http:\/\/medicinex.stanford.edu\/\">Medicine X<\/a>. Underlying these conversations is the hope that new forms of data can transform clinical care and motivate people to be healthier.<\/p>\n<p><!--more--><\/p>\n<p>Several people, and even more start-ups, are betting that ubiquitous and pervasive sensing from consumer mobile devices can translate into better health and wellness outcomes. The <a href=\"http:\/\/www.nike.com\/us\/en_us\/lp\/nikeplus-fuelband\">Nike Fuelband<\/a>, <a href=\"http:\/\/www.striiv.com\/\">Striiv<\/a>, <a href=\"http:\/\/www.fitbit.com\/home\">Fitbit<\/a> and other similar devices track physical activity. Mobile apps like <a href=\"http:\/\/www.myfitnesspal.com\/\">MyFitnessPal<\/a>, <a href=\"https:\/\/eatery.massivehealth.com\/\">The Eatery<\/a>, and Lose It! play on people having their phones handy to track food. Many people are now asking how such data might transform clinical care. For example, the Mayo Clinic recently launched an app called <a href=\"http:\/\/medcitynews.com\/2012\/05\/mayo-clinic-launches-first-free-app-specifically-directed-at-patients\/\">MyCare<\/a> that integrates a personalized \u201cPlan of Stay\u201d in the hospital with a roadmap for recovery at home and integrates Fitbit data and other remote monitoring devices. <a href=\"https:\/\/www.healthtap.com\/\">HealthTap<\/a>, backed by Google\u2019s Eric Schmidt, is another example of a mobile platform promising to connect patients\/consumers directly to expert care and information without the \u201cwaiting room,\u201d while developers will get high-quality health content and data. The FDA recently approved AliveCor\u2019s <a href=\"http:\/\/www.alivecor.com\/\">iPhone-based ECG heart monitor<\/a>, another example of the how rapidly consumer, mobile, and medical realms are reshaping each other.<\/p>\n<p>From this perspective, the MIT conference squarely fit with rhetoric about data\u2019s power to transform health and wellness that is happening both within lab settings and in startups. The promise of always-on data about our behavior offers a tantalizing possibility of making accidental connections or discoveries about ourselves, our bodies, our biology. \u00a0Fascinating presentations by MIT faculty <a href=\"http:\/\/affect.media.mit.edu\/people.php?id=picard\">Ros Picard<\/a> who is working on ubiquitous sensors and <a href=\"http:\/\/dcentola.scripts.mit.edu\/\">Damon Centola<\/a> who is running experiments on the structure of online networks to support healthy behaviors highlight these promises. This is part of the promise of the Quantified Self movement: that through tracking, one can discover knowledge impossible to gain without the aid of self-tracking. As <a href=\"http:\/\/web.media.mit.edu\/~sandy\/\">Sandy Pentland<\/a> from MIT\u2019s Media Lab and an advisor to big data health startup <a href=\"http:\/\/ginger.io\/\">Ginger.io<\/a>, said at the conference, said \u201cdata means you no longer need to see a patient\u201d to know what is going on with their health. There is enormous potential for population-level data from mobile devices to describe and potentially predict our health outcomes, and Ginger.io\u2019s platform is designed to connect a consumer-slash-patient with health care expertise through a data-at-a-distance model. \u201cBig data, better health,\u201d in their words.<\/p>\n<p>These are fascinating and promising ways to think about what we know and don\u2019t know about bodies, and the power of data-intensive technologies to collect information in surprising ways. But at the heart of these attempts at data-driven health and wellness is a seductive\u2014and perhaps flawed\u2014model of the relationship of data to knowledge, sense-making and action. That\u2019s what we\u2019ll be talking about at Theorizing the Web. These conversations about data-intensive health and wellness posit data as black boxed solutions versus how people actually use, stretch, and adjudicate their data in their practices with it. The stories we tell ourselves about what our numbers might mean for us may or may not fit these models that new tools are being built around.<\/p>\n<p>Our paper explores the gap between the discourses of data and the practices of, with, around and through these data. This gap is particularly stark across the communities of technology designers, \u201ce-health\u201d providers and advocates, and so-called users of health and wellness data. In the discourses of health care technology designers and advocates, <i>data<\/i> comes to represent a notion of actionability, the potential of data to be used for social and material performances. In these discourses, possessing data serves as a catalyst for behavioral change: as one advocate put it, \u201cdata leads to knowledge and knowledge leads to change.\u201d This seemingly innocuous data-behavior model forms the core logic behind technology development in health and wellness applications and digital health sites. For technologists, this framework means they try to solve the seemingly inextricable problems of healthcare within the United States with so-called well-designed, usable, personalized, and beautifully visualized interfaces for this data. The self becomes a platform and thus programmable.<\/p>\n<p>Is this a data-behavior model that fits what people actually do with their data? This model of data leaves no room for storytelling, fudging, and personal adjustments. Susannah Fox and Maeve Duggan, the co-authors of a <a href=\"http:\/\/www.pewinternet.org\/Reports\/2013\/Tracking-for-Health.aspx\">recent report on self-tracking for health<\/a> from the Pew Internet and American Life project, found that of the 69% of U.S. adults who report keeping track of their health, half of them did so \u201cin their heads.\u201d Fox likens this to \u201cskinny jeans\u201d tracking\u2014just as women may not own a scale, they know when they can fit into the skinny jeans they keep in their closet. In other words, health tracking for many people does not mean data, but means memories, stories, and perceptions.<\/p>\n<p>Nor does this data-behavior model fit with current understandings of behavioral change. As one psychologist responded at Stanford\u2019s Medicine X conference, if data indeed led to change, we\u2019d have no need for the entire field of psychology. The experiences with data and conversations in which data is being employed suggest that people are tapping into a wide range of aspects, cadences, and valences of health data, allowing data to perform in different ways in different communities and for different purposes.<\/p>\n<p>There are two contradictory ways people talk about data. First, data are presented as if data equal single, clear, unambiguous, and stable answers. This concept of data flies in face of how data get cleaned, massaged, interpreted and interpolated and goes against what we know about how people make sense of and tell stories about their data. The second way people talk about data is in highly contextualized and personal ways. The hopes for the data transformation of health lie in the intersection between this idea of \u201cultimate transparency\u201d and one of \u201cultimate personalization.\u201d As Kevin Kelly, a founder of the Quantified Self movement, noted in the closing plenary of the 2012 QS Conference, \u201cData wants to be linked and used.\u201d Otherwise, it is \u201cnaked data,\u201d not yet related to anything else, not yet valuable, and certainly not monetized.<\/p>\n<p>When we look at the practices people have around health and wellness data we find instead that data are perspectival, fluid, and relational. But, people in online health communities talk about data as a stable material object, rather than as discursively enacted in multiple emergent ways that resist such stability. These conversations complicate our understanding of the production and consumption of data-intensive technologies by bringing back into the picture the practices, communities, and networks of data that are generated\u2014sometimes as byproducts\u2014in the socio-technical assemblages we study.\u00a0 Second, health and wellness data help us to frame notions of <i>user<\/i> and <i>use<\/i> differently, as relationships with data are inscribed, enacted, and discursively labeled as problematic or appropriate. Third, the notion data stability is questioned as the context for data generation, storage, and interpretation is evoked to make sense of data within these communities. Finally, our work is looking at how and when people use data as a starting point for conversation, especially when the entities that are they cast as \u201ctalking\u201d are nutrients, proteins, genes, and bodies. \u00a0This future scenario of health no longer needs people to talk for their bodies. \u00a0Our research on how people relate to their health and wellness data makes us skeptical that such a future will ever fully arrive.<\/p>\n<p><em>Gina Neff (<a href=\"https:\/\/twitter.com\/ginasue\">@ginasue<\/a>) is an associate professor of communication at the University of Washington and author of &#8220;Venture Labor: Work and the Burden of Risk in Innovative Industries.&#8221; Her website can be found <a href=\"http:\/\/ginaneff.com\">here.<\/a><br \/>\n<\/em><\/p>\n<p><em>Brittany Fiore-Silfvast (@brittafiore) is a doctoral candidate in Communication at the University of Washington.\u00a0Her PhD research, funded by an NSF dissertation improvement grant, looks at the design and implementation of new health information technologies in healthcare settings in the U.S. and in India. Her website can be found <a href=\"www.fioresilfvast.org\">here.<\/a><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gina Neff and Brittany Fiore-Silfvast &#8211; &#8220;Pictures of health: Does the future of wellness need us?&#8221; Panel: Bodies and Bits As part of our project on health hacking\u2014technological disruption and the meaning and metrics of care\u2014one of us (Gina) attended The MIT Future of Health and Wellness conference. The conference, organized by MIT\u2019s Industrial Liaison [&hellip;]<\/p>\n","protected":false},"author":1760,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19746],"tags":[],"class_list":["post-14440","post","type-post","status-publish","format-standard","hentry","category-ttw13"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/14440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/users\/1760"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/comments?post=14440"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/14440\/revisions"}],"predecessor-version":[{"id":14442,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/14440\/revisions\/14442"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/media?parent=14440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/categories?post=14440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/tags?post=14440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}