{"id":13583,"date":"2012-12-18T08:00:37","date_gmt":"2012-12-18T12:00:37","guid":{"rendered":"http:\/\/thesocietypages.org\/cyborgology\/?p=13583"},"modified":"2012-12-18T14:47:20","modified_gmt":"2012-12-18T18:47:20","slug":"the-devolution-of-friendship-full-essay-pts-i-ii","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/cyborgology\/2012\/12\/18\/the-devolution-of-friendship-full-essay-pts-i-ii\/","title":{"rendered":"Social Media and the Devolution of Friendship: Full Essay (Pts I &#038; II)"},"content":{"rendered":"<p style=\"text-align: left;\"><em>(This is the full version of a two-part essay that I posted in October of this year. Here are links to <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/20\/social-media-and-the-devolution-of-friendship-part-i\/\">Part I<\/a> and <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/\">Part II<\/a>)<\/em><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/20\/social-media-and-the-devolution-of-friendship-part-i\/significantly-easier-wish-birthday-ecard-someecards\/\" rel=\"attachment wp-att-12595\"><img decoding=\"async\" class=\"aligncenter  wp-image-12595\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/significantly-easier-wish-birthday-ecard-someecards.jpg\" alt=\"\" width=\"450\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/significantly-easier-wish-birthday-ecard-someecards.jpg 425w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/significantly-easier-wish-birthday-ecard-someecards-300x167.jpg 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">\u201cWell, you saw what I posted on Facebook, right?\u201d<\/p>\n<p>I don\u2019t know about you, but when I get this question from a friend, my answer is usually \u201cno.\u201d No, I don\u2019t see everything my friends post on Facebook\u2014not even the 25 or so people I make a regular effort to keep up with on Facebook, and not even the subset of friends I count as family. I don\u2019t see everything most of my friends tweet, either; in fact, \u201cupdate Twitter lists\u201d has been hovering in the middle of my to-do list for the better part of a year. And even after I update those lists, I probably still won\u2019t be able to keep up with everything every friend says on Twitter, either.<\/p>\n<p>I feel guilty when I get the \u201cYou saw what I posted, right?\u201d question. I feel like a bad friend, like I\u2019m slacking off in my care work, like I\u2019m failing to value my important human relationships. Danah boyd (<a href=\"https:\/\/twitter.com\/zephoria\"><strong><\/strong>@zephoria<\/a>) was<strong> <\/strong><a href=\"https:\/\/twitter.com\/phenatypical\/status\/259063390071304192\">talking about something similar<\/a> in October of this year at &#8220;<a href=\"http:\/\/steinhardt.nyu.edu\/mcc\/events\/2012\/10\/18\/290529\/boom_and_bust_venture_labor_book_launch\">Boom and Bust<\/a>&#8220;\u2014about how social networking sites create pressure to put time and effort into tending weak ties, and how it can be impossible to keep up with them all. Personally, I also find it difficult to keep up with my strong ties. I\u2019m a great \u201cpick up where we left off\u201d friend, as are most of the people closest to me (makes sense, right?). I\u2019m decidedly sub-awesome, however, at being in constant contact with more than a few people at a time.<!--more--><\/p>\n<figure id=\"attachment_12599\" aria-describedby=\"caption-attachment-12599\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/20\/social-media-and-the-devolution-of-friendship-part-i\/toomanyfriends\/\" rel=\"attachment wp-att-12599\"><img decoding=\"async\" class=\" wp-image-12599  \" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/toomanyfriends-500x397.png\" alt=\"\" width=\"350\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/toomanyfriends-500x397.png 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/toomanyfriends-300x238.png 300w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/toomanyfriends.png 527w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-12599\" class=\"wp-caption-text\">Social media saturation?<\/figcaption><\/figure>\n<p>Anyway, I have a bad case of Social Media Saturation Guilt, and \u201cYou saw what I posted, right?\u201d hits that guilt square on its head. Recently, however, I\u2019ve been thinking about how the awkward collisions of online and offline conversation used to run in the opposite direction. Twelve years ago<a title=\"\" href=\"#_edn1\">[i]<\/a> I was on an email list that was basically a private, 70-someodd person pre-Facebook: members shared links, asked questions, had serious conversations, sent invitations to parties, and circulated photos taken at those parties after they happened. It wasn\u2019t uncommon to talk about something someone had posted to \u201cthe list\u201d in face-to-face conversation, whether in small groups or at larger events.<\/p>\n<p>Then, over a period of a month or two, most of us on \u201cthe list\u201d got on <a href=\"http:\/\/www.livejournal.com\/\">Livejournal<\/a>, and most of us who had Livejournals started \u2018reading\u2019 most of the rest of us who had Livejournals. (Yeah, Livejournal. We\u2019re back in late 2000, remember?)<\/p>\n<p>The affordances of Livejournal being what they are, most of us posted different content to our Livejournals than we did to \u201cthe list.\u201d The intersection of Livejournal content and in-person conversation, however, wasn\u2019t as seamless as the intersection of list content and in-person conversation. A new phenomenon popped up that a good portion of \u201cthe list\u201d found anywhere from off-putting to downright hurtful, and it looked something like this:<\/p>\n<p><strong><em>The Scene: <\/em><\/strong><em>a \u201clist\u201d party.<\/em><\/p>\n<p><strong>List Member A: <\/strong>Hey, it\u2019s good to see you! What have you been up to recently?<br \/>\n<strong>List Member B:<\/strong> [<em>Starts to tell story<\/em>]\u2014<br \/>\n<strong>List Member A:<\/strong> [<em>Cuts off List Member B<\/em>] Yeah, I know. I read your Livejournal.<\/p>\n<p style=\"text-align: left;\">These aborted conversations became common enough that they spawned a long, intense debate on \u201cthe list\u201d about what should be the proper etiquette for intersections of Livejournal and life-in-the-moment. Some list members felt it was rude and insensitive for friends to cut each other off; other list members felt it was rude and entitled for friends to expect each other to sit through the same story twice. The eventual compromise was to declare a sort of \u2018best practice,\u2019 which was that List Member A should signal being caught up with List Member B\u2019s Livejournal by chiming in with a detail from the story: \u201cOh yeah! But then you found your cat hiding in the wall, right?\u201d List Member B, on the other hand, should truncate the story accordingly: \u201cYeah! I have no idea how she got in there!\u201d<\/p>\n<figure id=\"attachment_12579\" aria-describedby=\"caption-attachment-12579\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/20\/social-media-and-the-devolution-of-friendship-part-i\/antigone-wall\/\" rel=\"attachment wp-att-12579\"><img decoding=\"async\" class=\" wp-image-12579  \" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/antigone-wall-500x373.jpg\" alt=\"\" width=\"350\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/antigone-wall-500x373.jpg 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/antigone-wall-300x224.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-12579\" class=\"wp-caption-text\">Everyone remembers this&#8230;right?<\/figcaption><\/figure>\n<p style=\"text-align: left;\">So how did the Awkward Party Comment shift from \u201cI know, I read your Livejournal\u201d to \u201cYou read what I posted on Facebook, right?\u201d There\u2019s a simple explanation, which is that each of us was probably consuming less friend-generated and friend-circulated digital content back then. This could be because those of us on \u201cthe list\u201d were just maintaining fewer digital connections in 2000, but there\u2019s also the mode of communication to consider: though some list members juggled multiple different list subscriptions, and Livejournal, and usenet or BBS groups, all of these revolved primarily around text-based communication, and original text takes time to create (something of which I\u2019m particularly aware at the moment, as I write this). When the rate of friend-content production was slower, it was easier to consume most if not all of what our friends produced and circulated.<\/p>\n<p>Yet I don\u2019t think this shift in content production alone explains the shift in social expectation. I think there\u2019s something else in play, which I\u2019m going to call <strong>the devolution of friendship<\/strong>. As I explain over the course of this essay, I link the devolution of friendship to\u2014but do not \u201cblame\u201d it on\u2014the affordances of various social networking platforms, especially (but not exclusively) so-called \u201cfrictionless sharing\u201d features.<\/p>\n<p>What does \u201cdevolution\u201d mean? I\u2019m using the word here in the same way that people use it to talk about the <a href=\"http:\/\/books.google.com\/books?id=LiOheK_2uZ8C&amp;printsec=frontcover&amp;dq=biomedicalization&amp;source=bl&amp;ots=8Br94Un8R4&amp;sig=lLn4bxJiMDiBA4mJtFXGwi9mb9Y&amp;hl=en&amp;sa=X&amp;ei=mLmBUNKdDaX00gGynIGIBA&amp;ved=0CC8Q6AEwAA#v=onepage&amp;q=devolution&amp;f=false\">devolution of health care<\/a>. One example of devolution of health care is some outpatient surgeries: patients are allowed to go home after their operations, but they still require a good deal of post-operative care such as changing bandages, irrigating wounds, administering medications, etc. Whereas before these patients would stay in the hospital and nurses would perform the care-labor necessary for their recoveries, patients must now find their own caregivers (usually family members or friends; sometimes themselves) to perform <em>free<\/em> care-labor. In this context, devolution marks the shift of labor and responsibility away from the medical establishment and onto the patient; within the patient-medical establishment collaboration, the patient must now provide a greater portion of the necessary work. Similarly, in some ways, we now expect our friends to do a greater portion of the work of being friends with us.<\/p>\n<p>[Obligatory \u201cWe\u201d Check: by \u201cwe,\u201d here I mean some social media users some of the time. I\u2019m not saying that <em>all<\/em> social media users\u2019 expectations have shifted in this way, or that any given social media user\u2019s friendship expectations are uniform across different friends, times, or contexts, or that the devolution of friendship applies only to people who use social media. Got it? Ok good.]<\/p>\n<figure id=\"attachment_12580\" aria-describedby=\"caption-attachment-12580\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/20\/social-media-and-the-devolution-of-friendship-part-i\/social-media-content-production\/\" rel=\"attachment wp-att-12580\"><img decoding=\"async\" class=\" wp-image-12580  \" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/social-media-content-production.jpg\" alt=\"\" width=\"350\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/social-media-content-production.jpg 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/social-media-content-production-300x286.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-12580\" class=\"wp-caption-text\">It&#8217;s easy to generate content these days.<\/figcaption><\/figure>\n<p>Through social media, \u201csharing with friends\u201d is rationalized to the point of relentless efficiency. The current apex of such rationalization is <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2011\/11\/01\/frictionless-sharing-and-the-digital-paparazzi\/\">frictionless sharing<\/a>: we no longer need to perform the labor of telling our individual friends about what we read online, or of copy-pasting links and emailing them to \u201cthe list,\u201d or of clicking a button for one-step posting of links on our Facebook walls. With frictionless sharing, all we have to do is look, or listen; what we\u2019ve read or watched or listened to is then \u201cshared\u201d or \u201cscrobbled\u201d to our Facebook, Twitter, Tumblr, or whatever other online profiles. Whether we share content actively or passively, however, we feel as though we\u2019ve done our half of the friendship-labor by \u2018pushing\u2019 the information to our walls, streams, and <a href=\"http:\/\/encyclopedia.thefreedictionary.com\/_\/dict.aspx?word=Tumblelog\">tumblelogs<\/a>. It\u2019s then up to our friends to perform their halves of the friendship-labor by \u2018pulling\u2019 the information we share from those platforms.<\/p>\n<p>When we think about this form of \u201cbulk sharing\u201d from our perspectives as content-creators and circulators, there are ways in which it seems like a good thing. We\u2019re busy people; we like the idea of making one announcement on Facebook and being done with it, <a href=\"http:\/\/www.nytimes.com\/2012\/12\/16\/fashion\/using-facebook-to-announce-bad-news.html?_r=0\">rather than having to repeat the same story over and over again<\/a> to different friends individually. We also like not <em>always<\/em> having to think about which friends might like which stories or songs; we like the idea of sharing with all of our friends at once, and then letting them sort out amongst themselves who is and isn\u2019t interested. Though social media can create burdensome expectations to keep up with strong ties, weak ties, and everyone in between, social media platforms can also be very efficient. Using the same moment of friendship-labor to tend multiple friendships at once kills more birds with fewer stones.<\/p>\n<p>There are also ways in which we like being on the \u201cmore labor\u201d side of devolution. For instance, sometimes we like the devolution of health care: if we are privileged enough to have people who can perform the necessary care-labor for us, many of us would prefer to recover from surgery in the comfort of our own homes rather than in hospitals. Theorists point out that we provide free labor when we use self-checkout machines at grocery stores and pharmacies, but to some of us that \u2018free labor\u2019 is a small price to pay for getting in and out faster, for waiting in a shorter line, and for not dealing with (\u201cdealing with\u201d) another human being at a conventional checkout counter.<\/p>\n<figure id=\"attachment_12601\" aria-describedby=\"caption-attachment-12601\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/20\/social-media-and-the-devolution-of-friendship-part-i\/too-many-friends\/\" rel=\"attachment wp-att-12601\"><img decoding=\"async\" class=\" wp-image-12601  \" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/too-many-friends-500x285.jpg\" alt=\"\" width=\"350\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/too-many-friends-500x285.jpg 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/too-many-friends-300x171.jpg 300w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/too-many-friends.jpg 640w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-12601\" class=\"wp-caption-text\">So many friends, so little time.<\/figcaption><\/figure>\n<p>Similarly, sometimes we like the devolution of friendship. When we have to \u2018pull\u2019 friendship-content instead of receiving it in a \u2018push\u2019, we can pick and choose which content items to pull. We can ignore the baby pictures, or the pet pictures, or the sushi pictures\u2014whatever it is our friends post that we only pretend to care about (if we even bother to pretend). Whether we interact through digital media, through the telephone, or through speech in face-to-face conversations, socializing with specific individual friends requires that we mask our disinterest in [babies\/pets\/sushi\/other] by actively \u2018smiling and nodding,\u2019 in one form or another. The non-specific sharing of devolved friendship, however, lets us skip this step. We can leave it to everyone else to respond, or tell ourselves that our sushi baby pet friend isn\u2019t really talking to us in particular. Within devolved friendship interactions, it takes less effort to be polite while secretly waiting for someone to <em>please just stop talking<\/em>.<\/p>\n<p>So if we like devolved friendship from the perspective of both share-producers and share-consumers, what\u2019s the problem? While I won\u2019t go so far as to say they\u2019re definitely \u2018problems,\u2019 there are two major things about devolved friendship that I think are worth noting. The first is the non-uniform rationalization of friendship-labor, and the second is the depersonalization of friendship-labor. I explore both below.<\/p>\n<figure id=\"attachment_12633\" aria-describedby=\"caption-attachment-12633\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/friend-portrait-collage\/\" rel=\"attachment wp-att-12633\"><img decoding=\"async\" class=\" wp-image-12633  \" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/friend-portrait-collage.jpg\" alt=\"\" width=\"400\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/friend-portrait-collage.jpg 600w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/friend-portrait-collage-300x189.jpg 300w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/friend-portrait-collage-500x315.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-12633\" class=\"wp-caption-text\">Can being a &#8216;generalized other&#8217; feel like being a friend?<\/figcaption><\/figure>\n<p><strong><em>The Non-Uniform Rationalization of Friendship-Labor<\/em><\/strong><br \/>\nSocial media has rationalized \u201csharing with friends\u201d to the point of relentless efficiency, but it has not rationalized \u201cbeing shared with\u201d to the same degree. Instead, the ease of sharing means that we are now <a href=\"http:\/\/news.cnet.com\/8301-31322_3-57324406-256\/how-facebook-is-ruining-sharing\/\">bombarded with \u2018shared\u2019 information<\/a>\u2014something Facebook itself has acknowledged with its <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/08\/ready-to-be-a-brand-2\/\">new \u201csponsored\u201d status updates<\/a>, and that some of us acknowledge when we turn off frictionless sharing because we\u2019re concerned about <a href=\"http:\/\/techcrunch.com\/2012\/05\/31\/facebook-auto-sharing\/\">\u201cspamming\u201d our friends<\/a>. We produce \u201csharing\u201d at a rate far greater than we can consume it, and we flood the marketplace for attention.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/too_many_friends_avatar_picture_20433\/\" rel=\"attachment wp-att-12643\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12643 alignleft\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/too_many_friends_avatar_picture_20433.jpg\" alt=\"\" width=\"120\" height=\"120\" \/><\/a>In short, \u201csharing\u201d has become a lot easier and a lot more efficient, but \u201cbeing shared with\u201d has become much more time-consuming, demanding, and inefficient (especially if we don\u2019t ignore most of our friends most of the time). Given this, expecting our friends to keep up with our social media content isn\u2019t expecting them to meet us halfway; it\u2019s asking them to take on the lion\u2019s share of staying in touch with us. Our jobs (in this role) have gotten easier; our friends\u2019 jobs have gotten harder.<\/p>\n<p>Of course, some of our friends might not mind performing more friendship-labor. Their own friends:time ratios might be low, and therefore allow them to keep up with everything we produce and circulate. Other friends might decline to perform the extra friendship-labor we implicitly demand of them, but also not mind maintaining closeness across a more distanced engagement. Still other friends might be ok with the fact that, again and again, we still haven\u2019t seen whatever super-awesome thing of unbelievable awesomeness they posted, even though they posted it on whatever platform a week ago. Regardless, the shift from a \u201cpush\u201d model of friendship to a \u201cpull\u201d model is worth noting.<\/p>\n<p>It\u2019s important to note here that, though I talk about our roles as share-producers and as share-consumers, these roles are deeply interrelated. This is because social media is something we <a href=\"http:\/\/joc.sagepub.com\/content\/10\/1\/13.full.pdf+html?ijkey=KKTk6xYE6Vq1c&amp;keytype=ref&amp;siteid=spjoc&amp;utm_source=eNewsletter&amp;utm_medium=email&amp;utm_campaign=1J22\">prosume<\/a>, something we both produce and consume in a simultaneous bi-directional feedback loop not unlike the give-and-take of functional friendship. The shares we produce often contain the same content we consumed just moments earlier; even when we generate original content, chances are pretty good we&#8217;ll consume some of our friends&#8217; shares while logged in to social media sites to produce our own shares. If any frictionless sharing functions are in play, our content consumption fuels a whole stream of newly-produced share content. Even if we&#8217;ve turned off frictionless sharing, and even if we don&#8217;t repost anything we consume, our content consumption still produces data through cookies and other online tracking devices, and this data in turn feeds back into the algorithms that shape and structure our social media experiences. Though how much deliberate effort we put into each role may vary, the reality of prosumption is that it&#8217;s essentially impossible to engage in either the production or the consumption of social media content without engaging in the other. (Make a mental note of this concept if you don\u2019t already know it, because I\u2019ll reference it again near the end.)<\/p>\n<figure id=\"attachment_12640\" aria-describedby=\"caption-attachment-12640\" style=\"width: 314px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/they-are-not-you\/\" rel=\"attachment wp-att-12640\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12640\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/they-are-not-you.jpg\" alt=\"\" width=\"314\" height=\"288\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/they-are-not-you.jpg 314w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/they-are-not-you-300x275.jpg 300w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/a><figcaption id=\"caption-attachment-12640\" class=\"wp-caption-text\">You are not a unique snowflake. Sorry.<\/figcaption><\/figure>\n<p><strong><em>The Depersonalization of Friendship-Labor<\/em><\/strong><br \/>\nThe second thing worth noting is that devolved friendship is also depersonalized friendship. Sure, we still send specific messages to specific friends through social media services, through other electronic media like email and text messages, and through non-electronic media; the personalized, hard-to-track shares that take place through email and text message communication (etc) may get called &#8220;<a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2012\/10\/dark-social-we-have-the-whole-history-of-the-web-wrong\/263523\/\">dark social<\/a>,&#8221; but they&#8217;re <em>still social<\/em> and we&#8217;re still engaged in producing them. We also still post things on each other\u2019s individual Facebook walls, and we still send @replies on Twitter. Sometimes we share with specific friends within our generalized broadcasts, perhaps by tagging them in a Facebook status update or by slipping an @mention into the middle of a tweet. These things are <em>not<\/em> examples of depersonalized friendship. Frictionless sharing and generalized broadcasting, however, do represent depersonalized friendship, because we\u2019re not sharing with any one or more of our friends in particular. Instead we\u2019re sharing generally, with an unknown subset of people who will self-select from whatever potential audience we\u2019ve allowed.<\/p>\n<p>I talked a bit about this difference between \u201csocial\u201d and \u201cpersonal\u201d sharing in <a href=\"http:\/\/thenewinquiry.com\/essays\/spotivangelism\/\">an expanded version<\/a> of <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/08\/03\/music-control-or-why-i-keep-arguing-with-my-friends-about-spotify\/\">my August post<\/a> about the social music streaming service Spotify. To summarize, I signed up for a free trial of Spotify in order to update my essay, and found that being on Spotify isn\u2019t at all what I\u2019d expected. Given that Spotify is supposed to be \u201csocial,\u201d and that near a half dozen people had been pushing me for weeks to start using it, I sort of expected that\u2026you know\u2026being on Spotify would involve experiences that felt like socializing. I imagined Spotify would be like a geographically distributed, digitally-enabled version of the old H3W porch (that\u2019s <a href=\"http:\/\/www.rideside.net\/2006\/11\/drunk_dialin\/and_the_nominees_are\">Historic 3 Wadsworth<\/a>), where a certain group of my friends used to spend every Monday night listening to\u2014and arguing about\u2014music. Friends, conversations, shared songs, chaotic banter: personal, collective, reciprocal social interaction.<\/p>\n<p>Being on Spotify, however, is not like being on the porch. When you show up on the porch, your friends talk to you. Though a good deal of conversation (and performance) is addressed to the generalized audience of the group, your friends speak to you individually as well<a title=\"\" href=\"#_edn1\">[ii]<\/a>. There will also be times when you, specifically, are called upon to address the group, even before Monday becomes Tuesday and <a href=\"http:\/\/www.rideside.net\/blogs\/fagen_the_resurgence\">the world\u2019s most wonderfully esoteric word game<\/a> begins. Even when you are not speaking your friends recognize that you are there, and you recognize that you are there. Everyone on the porch knows that everyone on the porch knows who\u2019s on the porch. The group may be a generalized audience, but it is a <em>specific<\/em> <em>and mutually recognized<\/em> generalized audience.<\/p>\n<figure id=\"attachment_12638\" aria-describedby=\"caption-attachment-12638\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/train-crowd\/\" rel=\"attachment wp-att-12638\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12638 \" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/train-crowd-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/train-crowd-300x199.jpg 300w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/train-crowd-500x331.jpg 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/train-crowd.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-12638\" class=\"wp-caption-text\">Do you see me?<\/figcaption><\/figure>\n<p style=\"text-align: left;\">When you show up on Spotify, however, your friends don\u2019t automatically talk to you. They don\u2019t automatically send you notes and songs either, the way I do with my friends via both email and snailmail. You can see when your friends are listening to something (if they scrobble, or have \u201cSpotify Social\u201d enabled), but you have no idea if any of them know you\u2019re there and looking. Scrobbling might be \u201csocial,\u201d but it\u2019s not very personal by default.<\/p>\n<p>Personal interaction doesn\u2019t just happen on Spotify, and since I was hoping Spotify would be the New Porch, I initially found Spotify to be somewhat lonely-making. It\u2019s the mutual awareness of presence that gives companionate silence its warmth, whether in person or across distance. The silence within Spotify\u2019s many sounds, on the other hand, felt more like being on the outside looking in. This isn\u2019t to say that Spotify <em>can\u2019t<\/em> be social in a more personal way; once I started sending tracks to my friends, a few of them started sending tracks in return. But it took a lot more work to get to that point, which gets back to the devolution of friendship (as I explain below).<\/p>\n<p>When I first started poking around on Spotify, I wasn\u2019t at all sure what the behavioral and interactional norms were supposed to be. Clicking on my friends\u2019 listening activity without talking to them felt a bit like rifling through somebody\u2019s CD collection without permission after they\u2019d stepped out to use the restroom\u2014which I recognize some people don\u2019t mind, but which to me feels like something of a transgression. One \u2018Spotivangelist\u2019 friend told me that I was being ridiculous, and that scrobbling (frictionless sharing of one\u2019s listening activity) is \u201c<a href=\"http:\/\/thenewinquiry.com\/essays\/spotivangelism\/\">donating your taste to a generalized other<\/a>.\u201d I wasn\u2019t sure I agreed exactly, but I took that one friend\u2019s statement as tacit, blanket permission to start checking out what any of my friends were listening to (without clicking into \u201cprivate\u201d mode beforehand, and then feeling guilty about it later).<\/p>\n<figure id=\"attachment_12639\" aria-describedby=\"caption-attachment-12639\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/blurry-friends\/\" rel=\"attachment wp-att-12639\"><img decoding=\"async\" class=\" wp-image-12639 \" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/blurry-friends.jpg\" alt=\"\" width=\"350\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/blurry-friends.jpg 400w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/blurry-friends-300x228.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-12639\" class=\"wp-caption-text\">We all blur together as the Generalized Other.<\/figcaption><\/figure>\n<p style=\"text-align: left;\">I\u2019ve been thinking since, however, on what it means to view our friends as \u201cgeneralized others.\u201d I may now feel like less of like \u201ccreepy stalker\u201d when I click on a song in someone\u2019s Spotify feed, but I don\u2019t exactly feel \u2018shared with\u2019 either. Far as I know, I\u2019ve never been SpotiVaguebooked (or <a href=\"https:\/\/twitter.com\/lportwoodstacer\/status\/258774892831461376\">SubSpotified<\/a>?); I have no reason to think anyone is speaking to me personally as they listen to music, or as they choose not to disable scrobbling (if they make that choice consciously at all). I may have been granted the opportunity to view something, but it doesn\u2019t follow that what I\u2019m viewing has anything to do with me unless I <em>choose<\/em> to make it about me. Devolved friendship means it\u2019s not up to us to interact with our friends personally; instead it\u2019s now up to our friends to make our generalized broadcasts personal.<\/p>\n<p style=\"text-align: left;\">Nathan Jurgenson (<a href=\"https:\/\/twitter.com\/nathanjurgenson\/\">@nathanjurgenson<\/a>) has <a href=\"https:\/\/twitter.com\/nathanjurgenson\/status\/257854181350731776\">suggested that<\/a> <a href=\"https:\/\/twitter.com\/nathanjurgenson\/status\/257882818460385280\">my awkward feelings<\/a> about interacting with individual friends as a \u2018generalized other\u2019 are a form of <a href=\"http:\/\/technosociology.org\/wp-content\/uploads\/2012\/04\/cyberasocial-zeynep-asa-2011.pdf\">cyberasociality<\/a> [pdf], but I\u2019m <a href=\"https:\/\/twitter.com\/phenatypical\/status\/257883178210054144\">not certain I agree<\/a> with him. I think the key piece in my discomfort, in my inability to read frictionless sharing and generalized broadcasts as friendship-labor (or as \u201cpersonal social interaction\u201d) in and of themselves, is that these forms lack clear mutual acknowledgement. The problem is that they\u2019re depersonalized, not that they\u2019re digitally mediated. That said, for all the examples of interaction that is both digitally mediated &amp; mutually acknowledged that I can list, I can\u2019t come up with an analogous non-digital form of depersonalized friendship-labor. If depersonalized friendship-labor is in fact unique to digitally mediated interaction, I can\u2019t dismiss \u2018resistance to depersonalized friendship as cyberasociality\u2019 as readily as I would like.<\/p>\n<p>In any case, regardless of whether it brings more harms or benefits\u2014and regardless of my (potentially cyberasocial) relationship to it\u2014devolved friendship\u2019s attendant depersonalization deserves attention. When we consider the lopsided rationalization of \u2018sharing\u2019 and \u2018shared with,\u2019 as well as the depersonalization of frictionless sharing and generalized broadcasting, what becomes clear is this: the social media deck is stacked in such a way as to make being \u2018a self\u2019 easier and more rewarding than being \u2018a friend.\u2019<\/p>\n<figure id=\"attachment_12693\" aria-describedby=\"caption-attachment-12693\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/kid-lost-in-crowd\/\" rel=\"attachment wp-att-12693\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12693\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/kid-lost-in-crowd-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/kid-lost-in-crowd-300x200.jpg 300w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/kid-lost-in-crowd-500x333.jpg 500w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/kid-lost-in-crowd.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-12693\" class=\"wp-caption-text\">Can anyone hear me?<\/figcaption><\/figure>\n<p>Jenny Davis (<a href=\"http:\/\/https:\/\/twitter.com\/Jup83\">@Jup83<\/a>) recently highlighted the incentivization to share with her concept of <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/22\/fear-of-being-missed\/\">FOBM, or &#8220;fear of being missed.&#8221;<\/a> FOMO, &#8220;fear of missing out,&#8221; is the anxiety we feel when we can&#8217;t keep up with consuming all the share-content our friends produce. Because it is now up to us to turn our friends&#8217; generalized broadcasts into personal interaction, we can never know how many opportunities for connection slip by and are lost when we get behind in sifting through our streams. But again, that sifting takes a lot of work: as Davis says of her experience watching the second Presidential debate without access to Facebook or Twitter, &#8220;I wanted to see what everyone was saying, but I also knew that the vast majority of [even the smartest members of my network] would not be saying much of substance.&#8221; Davis&#8217;s comment is not a snarky remark about her friends, but rather an acknowledgement of the fact that even if she&#8217;d had access to Twitter during the debate, she&#8217;d have been sorting through a lot of dumb &#8220;binders full of women&#8221; jokes to get to more substantive conversations about, say, sexism in the workplace.<\/p>\n<p>Fear Of Being Missed, on the other hand, is the anxiety we feel when we can&#8217;t produce share-content ourselves. As Davis explains in the comments, FOBM &#8220;isn\u2019t that others recognize and lament one\u2019s absence, but rather, <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/22\/fear-of-being-missed\/#comment-10278\">that one is skipped over or unseen<\/a>.&#8221; If FOMO is the fear of being excluded and forgotten for failing to consume share-content, FOBM is the fear of being excluded and forgotten for failing to produce share-content. &#8220;Interaction begets interaction,&#8221; Davis explains. So assuming we want interaction with our friends, how do we go about getting it? On the one hand we can attempt to tackle FOMO, and knock ourselves out sorting through all of our friends&#8217; share-content looking for individual instances of generalized friendship-labor that we can work to personalize. On the other hand, we can attempt to tackle FOBM&#8211;and skip the sorting, in favor of letting our friends respond to our own generalized friendship-labor. Obviously the vast majority of us take on both of these tasks, but the latter is a much more efficient way to harvest the attention and acknowledgment we crave.<\/p>\n<p>It\u2019s easy to share, to broadcast, to put our selves and our tastes and our identity performances out into the world for others to consume; what feedback and friendship we get in return comes in response to comparatively little effort and investment from us. It takes a lot more work, however, to do the consumption, to sift through everything all (or even just some) of our friends produce, to do the work of connecting to our friends\u2019 generalized broadcasts so that we can convert their depersonalized shares into meaningful friendship-labor.<\/p>\n<figure id=\"attachment_12658\" aria-describedby=\"caption-attachment-12658\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/10\/24\/social-media-and-the-devolution-of-friendship-part-ii\/tideland_dollhead\/\" rel=\"attachment wp-att-12658\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12658\" src=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/Tideland_Dollhead.jpg\" alt=\"\" width=\"400\" height=\"256\" srcset=\"https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/Tideland_Dollhead.jpg 400w, https:\/\/thesocietypages.org\/cyborgology\/files\/2012\/10\/Tideland_Dollhead-300x192.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-12658\" class=\"wp-caption-text\">How much friendship can we create on our own?<\/figcaption><\/figure>\n<p><strong>We may be prosumers of social media, but the reward structures of social media sites encourage us to place greater emphasis on our roles as share-producers<\/strong>\u2014even though many of us probably spend more time consuming shared content than producing it. There\u2019s a reason for this, of course; the content we produce (for free) is what fuels every last \u2018Web 2.0\u2019 machine, and its attendant self-centered sociality is the linchpin of the peculiarly Silicon Valley concept of \u201cSocial\u201d (something Nathan Jurgenson and I <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/11\/01\/social-versus-social\/\">discuss together in greater detail here<\/a>). It\u2019s not super-rewarding to be one of ten people who \u201clike\u201d your friend\u2019s shared link, but it can feel rewarding to get 10 \u201clikes\u201d on something you\u2019ve shared\u2014even if you have hundreds or thousands of \u2018friends.\u2019 Sharing is easy; dealing with all that shared content is hard.<\/p>\n<p>Obviously there\u2019s a whole lot more to friendship than sharing links, songs, and <a href=\"http:\/\/24.media.tumblr.com\/tumblr_mbzrukbh7f1ri63dso5_r1_1280.gif\">moving pictures<\/a> (even if they\u2019re pictures of <a href=\"http:\/\/3.bp.blogspot.com\/-mEZ8KNYGsZM\/TzfPO-lWLnI\/AAAAAAAAAuM\/9tYntfJgPhc\/s1600\/i-regret-nothing-chicken.gif\">spinning disco chickens<\/a>, or of <a href=\"http:\/\/imgur.com\/gallery\/yAQCm\">an epic sports catastrophe<\/a>). But I wonder sometimes if the shifts in expectation that accompany devolved friendship don\u2019t migrate across platforms and contexts in ways we don\u2019t always see or acknowledge. Social media <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2011\/05\/14\/the-faux-vintage-photo-full-essay-parts-i-ii-and-iii\/\">affects how we see the world<\/a>\u2014and <a href=\"https:\/\/thesocietypages.org\/cyborgology\/2012\/07\/19\/a-new-privacy-part-3-documentary-consciousness\/\">how we feel about being seen in the world<\/a>\u2014even when we\u2019re not engaged directly with social media websites. It\u2019s not a stretch, then, to imagine that the affordances of social media platforms might also affect how we see friendship and our obligations as friends most generally.<\/p>\n<div>\n<p>&nbsp;<\/p>\n<p><em>Whitney Erin Boesel does the majority of her generalized broadcasting<strong><\/strong>\u2014and a good deal of specific broadcasting, too<strong><\/strong>\u2014on Twitter: <a href=\"http:\/\/twitter.com\/phenatypical\">@phenatypical<\/a><\/em><\/p>\n<p><em>Someecard image from <a href=\"http:\/\/www.someecards.com\/birthday-cards\/it-would-be-significantly-easier-to-wish\">http:\/\/www.someecards.com\/birthday-cards\/it-would-be-significantly-easier-to-wish<\/a><\/em><br \/>\n<em>Social media saturation image from <a href=\"http:\/\/contexts.org\/articles\/spring-2012\/too-many-friends\/\">http:\/\/contexts.org\/articles\/spring-2012\/too-many-friends\/<\/a><\/em><br \/>\n<em>Photo of Antigone in wall heater by Whitney Erin Boesel. Used with permission.<\/em><br \/>\n<em> Social media production rates image from <a href=\"http:\/\/spectacularoptical.tumblr.com\/post\/33773042893\">http:\/\/spectacularoptical.tumblr.com\/post\/33773042893<\/a><\/em><br \/>\n<em>Too many friends image from <a href=\"http:\/\/cupidscharm.blogspot.com\/2012\/06\/can-you-have-too-many-friends.html\">http:\/\/cupidscharm.blogspot.com\/2012\/06\/can-you-have-too-many-friends.html<\/a> <\/em><br \/>\n<em>Friend collage image from <a href=\"http:\/\/www.nytimes.com\/2010\/05\/30\/fashion\/30FACEBOOK.html?pagewanted=all\">http:\/\/www.nytimes.com\/2010\/05\/30\/fashion\/30FACEBOOK.html?pagewanted=all<\/a><\/em><br \/>\n<em>Enough friends image from <a href=\"http:\/\/avatar.hq-picture.com\/too-many-friends-avatar-36446.html\">http:\/\/avatar.hq-picture.com\/too-many-friends-avatar-36446.html<\/a><\/em><br \/>\n<em>They are not you image from <a href=\"http:\/\/emiliesicons4friends.xanga.com\/\">http:\/\/emiliesicons4friends.xanga.com\/<\/a><\/em><br \/>\n<em>Crowd at train station photo from <a href=\"http:\/\/lynan.wordpress.com\/2012\/07\/14\/what-does-it-feel-like-to-be-lonely\/\">http:\/\/lynan.wordpress.com\/2012\/07\/14\/what-does-it-feel-like-to-be-lonely\/<\/a><\/em><br \/>\n<em> Blurred people image from <a href=\"http:\/\/carlcj.tripod.com\/GalleryII\/\">http:\/\/carlcj.tripod.com\/GalleryII\/<\/a><\/em><br \/>\n<em>Boy lost in crowd image from <a href=\"http:\/\/www.richwainwright.com\/blog\/foreign-assignments\/borders-barriers-israeli-separation-barrier\/attachment\/israel0023\/\">http:\/\/www.richwainwright.com\/blog\/foreign-assignments\/borders-barriers-israeli-separation-barrier\/attachment\/israel0023\/<\/a> <\/em><br \/>\n<em> Still from <\/em>Tideland<em> from <a href=\"http:\/\/pj-shadow.blogspot.com\/2010_12_01_archive.html\">http:\/\/pj-shadow.blogspot.com\/2010_12_01_archive.html<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<hr align=\"left\" size=\"1\" width=\"33%\" \/>\n<div>\n<p><a title=\"\" href=\"#_ednref1\">[i]<\/a> Oh noes, I\u2019m old. Crap.<br \/>\n<a title=\"\" href=\"#_ednref1\">[ii]<\/a> If you\u2019re shy, or an introvert, or both: this actually matters.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>(This is the full version of a two-part essay that I posted in October of this year. Here are links to Part I and Part II) \u201cWell, you saw what I posted on Facebook, right?\u201d I don\u2019t know about you, but when I get this question from a friend, my answer is usually \u201cno.\u201d No, [&hellip;]<\/p>\n","protected":false},"author":1875,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9967,892],"tags":[2558,18551,18540,18541,942,18542,12596,106,18543,18550,18552,18544,9183,18545,732,12598],"class_list":["post-13583","post","type-post","status-publish","format-standard","hentry","category-commentary","category-essay","tag-danah-boyd","tag-depersonalization","tag-devolution","tag-devolution-of-friendship","tag-facebook","tag-free-labor","tag-frictionless-sharing","tag-friendship","tag-friendship-labor","tag-generalized-broadcast","tag-h3w","tag-interaction","tag-rationalization","tag-scrobbling","tag-social-media","tag-spotify"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/13583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/users\/1875"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/comments?post=13583"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/13583\/revisions"}],"predecessor-version":[{"id":13595,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/posts\/13583\/revisions\/13595"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/media?parent=13583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/categories?post=13583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/cyborgology\/wp-json\/wp\/v2\/tags?post=13583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}