PJ: First, begin by telling us the title of your installation. Then, please give brief description of what you are trying to accomplish and of the mechanics behind it.

Artist: Ned Drummond

Ned: The title of the installation is “Public/Private,” which refers to the increasingly public nature of our private data. On a daily basis we offer up intimate details of our lives to social media sites like Facebook, Twitter, Linkedin, and Myspace. It’s really amazing how much we’re willing to share with strangers over the internet, and how it can wind up being profitable in some cases and damaging in others. What I want to achieve with this installation is a visual distillation of that.

The heart of the Public/Private is a website that displays a twitter feed and a set of images pulled from the content of that feed. Twitter is the perfect venue for this because of its hashtag feature which allows users to search for given topics, and anyone who knows the hashtag can participate. The code for the installation takes that data and uses Google Images to search the words in the tweets, in essence taking them completely out of context. The most important part of the search to me is the “anything goes” mentality; there’s a size filter on the image results, but otherwise it displays the first image from that set of results. Sometimes it’s humorous, other times it’s gross or offensive. For example, in the testing phase for this project, I tweeted the phrase “some of the weirder art related stuff is falling into place”. The image result for the word “falling” was an icon image of a man falling from the World Trade Center in NY on September 11. This is the sort of random association I wanted, because at the end of the day, anything you say in a public forum can be taken out of context. more...