Several weeks ago, I wrote about the “fear of being missed (FOBM).” The flip side of FOMO (fear of missing out), FOBM captures the anxiety surrounding a complex and fast moving online realm in which it is easy to be buried, ignored, and/or forgotten. This anxiety is amplified by the online/offline connectedness, through which invisibility online can lead to neglect offline (personally and professionally). FOMO and FOBM speak to the difficulty of deleting social media accounts, the discomfort of a dead cell/laptop/tablet battery, and the drive to livetweet, status update, tag oneself in pictures, and be physically present for tagable photo-ops.
Soon after posting my piece on Cyborgology, I read Tiana Bucher’s article in New Media & Society about Facebook algorithms and the fear of invisibility. Bucher’s work offers a useful theoretical frame (Foucault’s Panoptican) for FOBM, and an equally good (if not better) term for the phenomena (fear of invisibility). In what follows, I describe Bucher’s piece and its utilization. I then offer critiques of her work. In this way, I hope to further the theoretical substance of FOBM, framing it with the tools suggested by Bucher, and refining it through juxtaposition to Bucher’s arguments. more...