bourdieu

I have been thinking through ideas on this blog for my dissertation project about how we document ourselves on social media. I recently posted some thoughts on rethinking privacy and publicity and I posted an earlier long essay on the rise of faux-vintage Hipstamatic and Instagram photos. There, I discussed the “camera eye” as a metaphor for how we are being trained to view our present as always its potential documentation in the form of a tweet, photo, status update, etc. (what I call “documentary vision”). The photographer knows well that after taking many pictures one’s eye becomes like the viewfinder: always viewing the world through the logic of the camera mechanism via framing, lighting, depth of field, focus, movement and so on. Even without the camera in hand the world becomes transformed into the status of the potential-photograph. And with social media we have become like the photographer: our brains always looking for moments where the ephemeral blur of lived experience might best be translated into its documented form.

I would like to expand on this point by going back a little further in the history of documentation technologies to the 17^th century Claude glass (pictured above) to provide insight into how we position ourselves to the world around us in the age of social media. more...

This post originally appeared on one of our favorite blogs, OWNI, 25 January, 2011.

Without indulging into the theories developed by radical sociobiologists, we can reasonably hypothesize that the development of the ego, vanity, and a sense of self-importance were more or less the result of evolutionary adaptations needed for our species’ survival.

THE NATURAL NEED TO EMERGE FROM THE CROWD
In prehistoric times, group survival depended on the level of strength and stamina individuals had in an insecure world where they were powerless against nature. They had to be strong enough to persevere over harsh weather conditions, long migrations, and other dangers in this savage world. They also had to be fit enough to compete against other males for females, thus perpetuating their contribution to the gene pool.

More than just mere strength was needed for survival: The cohesion and solidarity of the groupallowed people to defend themselves against larger animals and organize collective hunts. In turn the group provided food security for everyone, justifying why collective actions were instated as an efficient method for survival. more...

Advertising on social media is more than those segregated paid-for-spaces that display ads paid for by companies (e.g., on the far-right of your Facebook screen). This sort of paid-advertising has been shown to be so highly ineffective that some have predicted it will be the downfall of the social web. However, these predictions do not understand that the fundamental point of the social web (2.0) is that users are prosumers; they are simultaneously both consumers and producers of content. And advertising is no different. Advertisements that we simply consume worked in a consumer medium, like television. However, social media is a prosumer medium, and today we are the ones doing the advertising work of integrating corporate logos and branding into our profiles and news feeds.

Facebook’s ubiquitous “like” button reflects our modern task of self-presentation (and distinction) based on our taste in just about anything and everything, documented and compared to the various “likes” of any other visitor to your profile (and remember: what someone “likes” may not be what they actually like but what they want others to see that they like). In modern consumer culture, this collection of displayed “likes” will include corporate brands that one identifies with. This might mean clicking “like” on the Starbucks or Victoria’s Secret pages, which then becomes a part of your profile. more...