meta-cyborgology

Most of the Cyborgology team is in Las Vegas for the 106th American Sociological Association meetings. Las Vegas is a city that might be defined by its integration of technology and consumerism. In this spirit, we are running a series of posts in the coming days about Las Vegas, the meeting, consumerism and whatever else we might learn on this trip.

A "Fakebook" Sleeve

Just as we might have expected, the much-tweeted Facebook sleeve tattoo that I wrote about before has turned out to be a hoax. More specifically, it was a marketing campaign for the company Pretty Social. The company allows you to create custom handbags, stickers, and other products emblazoned with the profile pictures of your (digital) friends.

Nonetheless, the viral video itself made its way around the Internet, serving as but another case of tattoos as advertising. Much has been written on the topic already (Bengsston et. al 2005; McKelvey 1999; Kosut 2005), but I want to theorize further the use of tattooing in marketing as it relates to the phenomena of brand tattoos and lifestyle consumption and the repercussions these trends have for understandings of consumer culture. more...

Check out The Big Ideas podcast over at The Guardian UK today for a quick discussion of his work. The CBC has a very good article. Also, check out some Cyborgology posts on McLuhan, including his 1969 Playboy interview, Sheppard Fairey’s redesign ofThe Medium is the Message and perhaps most interesting is a website cataloging McLuhan’s video appearances.

How relevant is McLuhan today? In which disciplines? How about outside of academia?

more...

The Cyborgology Editors Nathan Jurgenson and PJ Rey are the guests on the latest Office Hours podcast. We chat about the Theorizing the Web 2011 conference we put on, as well as the Cyborgology blog. Listen here.

Just came across the personal blog of Nick Pearce, a scholar at Durham University’s Foundation Centre, who is doing some very interesting research on higher education, technology, and zombies. I discovered his website while researching existing work on zombies and higher education, and I discovered that he is one of the scholars putting together the much-awaited anthology “Zombies in the Academy: Living Death in Higher Education” (to be published in 2012).

I was particularly drawn to an old post on “Zombies, Technology, and Capitalism,” because of Pearce’s use of the zombie metaphor in depicting some of the recent trends in higher education. He states rather eloquently:

The very general thrust is that VLEs (such as Black(magic)board, and VOODLE) replace face-to-face ‘human’ learning with undead digital teaching. These VLEs have rapidly spread across the sector (virally?) without being explicitly demanded by either teachers or students. The embedded pedagogy of these VLEs is restrictive and they offer a level of social control and conformity not possible with more traditional teaching practices.

In Pearce’s words, the Virtual Learning Environments (VLEs) of today’s academy sap the human element out of the classroom (or computer screen in this case). more...

Lately I have been trying to list all of the spaces, places, moments in time, story telling techniques, life courses, and jobs that are not popularly considered “the real world.” Here is the not-so-comprehensive list I came up wtih:

  1. The Internet
  2. Video Games
  3. Books
  4. Graphic novels
  5. Reality television
  6. Movies
  7. School
  8. College
  9. “Theory”
  10. Fiction

A note about number 3 (and 4). I say “books” as a whole, to capture two sentiments. The first, is an aversion to the nerdy bookworm that is exemplified in The Twilight Zone’s “Time Enough At Last” (SPOILER). The second is a sort of anti-intellectualism more...

The Cyborgology Blog has recently hosted much discussion on the topic of augmented reality (i.e., the co-constitution of online and offline, digital and physical).  A few threads to follow as background are:

Digital Dualism versus Augmented Reality by Nathan Jurgenson

Virtual, Mediated, and Augmented Reality by PJ Rey

why i don’t like “augmented reality” by Sang-Hyoun Pahk

Defending and Clarifying the Term Augmented Reality by Nathan Jurgenson

I’d like to extend this discussion by clarifying the relationship between augmented reality and the namesake of the Cyborgology blog (i.e, the cyborg). The two concepts are intimately connected. more...

ok so i have a few complaints about the use of “augmented reality.” the first is primarily semantic. it seems (to me at least) like the term it implies some kind of (pre-digital?) “non-augmented” reality. this is more or less explicit when we refer to things like “augmented revolution” or “augmented conference.” it seems like the idea of augmented reality was introduced to make a point against a false binary (“digital dualism”) and i agree that this is important, both academically and in real life (see what i did there?). but i think the way we talk about augmented reality is sneaking a version of that binary back in. not the naive real v virtual but maybe something like real v “real+” and i think that is a mistake. and it is a strange mistake to read here, on a blog called “cyborgology” that proclaims (rightly i’m sure) that we have always been cyborgs. our friends from sst especially, i think, are sensitive to how reality has always been “augmented” if we are paying attention. more...

The Cyborgology editors are throwing a conference on April 9th called Theorizing the Web. Leading up to the event, we will occasionally highlight some of the events taking place. I will be presiding over a paper session simply titled “Cyborgology” and present the four abstracts below. As readers of this blog already know, we view cyborgology as the intersection of technology and society. We define technology more broadly than just electronics, but also to things like architecture, language, even social norms. And the four papers on the Cyborgology panel offer a broad scope of what cyborgology is and how it can be used.

First, we have David Banks’ paper titled, “Practical Cyborg Theory: Discovering a Metric for the Emancipatory Potential of Technology.” David discusses what theoretical cyborgology is and what it can do. Bonnie Stewart offers a discussion of the social-media-using-cyborg as a sort-of “branded” self in her paper, “The Branded Self: Cyborg Subjectivity in Social Media.” Bonnie pays special attention to, in true cyborgology fashion, the way in which digital and physical selves interact and blur together. Next, Michael Schandorf argues that Twitter norms are akin to the non-speech gestures we make while talking (e.g., like moving our hands). What makes his paper, titled, “Mediated Gesture of The Distributed Body,” so appropriate for the Cyborgology panel is Michael’s focus on the physically and socially embodied nature of digital communication. Even digital communication does not exist alone in cyberspace but in an “augmented reality” at the intersection of atoms and bits. Last, Stephanie Laudone’s paper, “Digital Constructions of Sexuality,” empirically describes how sexuality is both affirmed and regulated on Facebook. This, again, highlights the embodied nature of Facebook while looking at how digital space operates differently than physical space.

Find the four abstracts below. Together, they will make for an exciting panel. We invite everyone to join us at the conference in College Park, MD (just outside of Washington, D.C.) on April 9th. And let’s start the discussion before the conference in the comments section below. Thanks! more...

The Cyborgology editors, again, appear on WYPR (Baltimore’s NPR affiliate). Listen to the audio here. We discuss “cyber-support”, something we have touched on before.

Social media sites like Facebook and Formspring have created new forums for bullying—you may have heard the word “cyberbullying” thrown around.

But social media also provides an opportunity for marginalized groups to gather for support—and occasionally to fight back. Our social media gurus Nathan Jurgenson and P.J. Rey call this “cybersupport.” You can see it at sites like Harassmap, the“3,000 Campaign” against sexual assault, and iHollaback.

Today Nathan and P.J. join Sheilah to talk about this type of networking and the effects it can have—intended and unintended—in physical space.

Nathan Jurgenson and P.J. Rey are Ph.D. candidates in sociology at the University of Maryland, and they blog at Cyborgology.

Also, there will be a panel on so-called cyber-support at the Theorizing the Web conference we are throwing on April 9th.