Over the summer of 2011, several interns at BBH Labs (a marketing research firm in New York) came up with The Social Tattoo Project as a way to direct empathy towards natural disasters and social crises that continue to plague populations around the world. They used Twitter to track “trending topics” and then asked the … Continue reading The Social Tattoo Project: Slacktivism on a New Frontier?
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The Social Tattoo Project: Slacktivism on a New Frontier?
Over the summer of 2011, several interns at BBH Labs (a marketing research firm in New York) came up with The Social Tattoo Project as a way to direct empathy towards natural disasters and social crises that continue to plague populations around the world. They used Twitter to track “trending topics” and then asked the … Continue reading The Social Tattoo Project: Slacktivism on a New Frontier?