Do we need a mullet strategy?

Eric Alterman’s article in the current New Yorker, Out of Print: The death and life of the American newspaper, describes the Huffington Post’s editorial process: The Huffington Post’s editorial processes are based on what Peretti has named the “mullet strategy.” (“Business up front, party in the back” is how his trend-spotting site BuzzFeed glosses it.) … Continue reading Do we need a mullet strategy?