{"id":4558,"date":"2013-12-10T18:24:01","date_gmt":"2013-12-10T23:24:01","guid":{"rendered":"http:\/\/thesocietypages.org\/citings\/?p=4558"},"modified":"2015-10-13T13:39:04","modified_gmt":"2015-10-13T18:39:04","slug":"disrupting-the-pink-aisle","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/clippings\/2013\/12\/10\/disrupting-the-pink-aisle\/","title":{"rendered":"Disrupting the Pink Aisle"},"content":{"rendered":"<figure id=\"attachment_4560\" aria-describedby=\"caption-attachment-4560\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.youtube.com\/watch?v=lMLYdoyFfmc\" data-rel=\"lightbox-video-0\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4560\" alt=\"Still from Goldiblox adverstisement via youtube.com\" src=\"https:\/\/thesocietypages.org\/citings\/files\/2013\/12\/src.adapt_.480.low_.13853349631761-300x187.jpg\" width=\"300\" height=\"187\" srcset=\"https:\/\/thesocietypages.org\/clippings\/files\/2013\/12\/src.adapt_.480.low_.13853349631761-300x187.jpg 300w, https:\/\/thesocietypages.org\/clippings\/files\/2013\/12\/src.adapt_.480.low_.13853349631761.jpg 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4560\" class=\"wp-caption-text\">Still from Goldiblox adverstisement via youtube.com<\/figcaption><\/figure>\n<p>Although its\u00a0catchy advertisement went viral, Goldiblox, the new toys encouraging girls\u2019 interest in engineering, has been more discouraging than disruptive to some. Debbie Sterling, engineer and founder of <a href=\"http:\/\/www.goldieblox.com\/pages\/about\">Goldiblox, may have a refreshing aim<\/a>\u00a0&#8211; to increase girls\u2019 interest in STEM by introducing them to engineering fundamentals at a young age &#8211; but why does the toy&#8217;s narrative have to be centered around beauty pageants? And why so many pink ribbons?<\/p>\n<p><a href=\"http:\/\/america.aljazeera.com\/articles\/2013\/11\/22\/goldieblox-engineeringtoyforgirlsnotthatradical.html\">In an article for Al Jazeera,<\/a> sociologist <a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade <\/a>of <a href=\"https:\/\/thesocietypages.org\/socimages\/\">Soc Images <\/a>explains that, because &#8220;toys are among the most heteronormative things in America,&#8221; we probably won&#8217;t be seeing one that rejects gender stereotypes altogether any time soon.<\/p>\n<blockquote><p>&#8220;The idea started in the &#8217;70s that the way we should liberate women is to get them into guys&#8217; stuff,&#8221; she said. &#8220;There&#8217;s nothing about this toy that breaks with what we tell girls to do in this country every day: model what boys do, but not break with femininity.&#8221;<\/p><\/blockquote>\n<p>Though Goldiblox supposedly addresses gender disparities in engineering programs, assuming that girls need a princess-centric toy to get them building, as opposed to good ol\u2019 non-gendered building blocks, is not radical.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although its\u00a0catchy advertisement went viral, Goldiblox, the new toys encouraging girls\u2019 interest in engineering, has been more discouraging than disruptive to some. Debbie Sterling, engineer and founder of Goldiblox, may have a refreshing aim\u00a0&#8211; to increase girls\u2019 interest in STEM by introducing them to engineering fundamentals at a young age &#8211; but why does the [&hellip;]<\/p>\n","protected":false},"author":1947,"featured_media":4560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,55],"tags":[39114,26930,17284,305],"class_list":["post-4558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-gender","tag-gender","tag-goldiblox","tag-lisa-wade","tag-toys"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/clippings\/files\/2013\/12\/src.adapt_.480.low_.13853349631761.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts\/4558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/users\/1947"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/comments?post=4558"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts\/4558\/revisions"}],"predecessor-version":[{"id":4564,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts\/4558\/revisions\/4564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/media\/4560"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/media?parent=4558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/categories?post=4558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/tags?post=4558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}