{"id":4095,"date":"2013-03-08T08:00:57","date_gmt":"2013-03-08T13:00:57","guid":{"rendered":"http:\/\/thesocietypages.org\/citings\/?p=4095"},"modified":"2013-03-06T11:14:49","modified_gmt":"2013-03-06T16:14:49","slug":"making-dairy-manly","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/clippings\/2013\/03\/08\/making-dairy-manly\/","title":{"rendered":"Making Dairy Manly"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/citings\/files\/2013\/03\/Powerful-Yogurt-Ad.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4096\" alt=\"Powerful Yogurt Ad\" src=\"https:\/\/thesocietypages.org\/citings\/files\/2013\/03\/Powerful-Yogurt-Ad-300x168.jpg\" width=\"300\" height=\"168\" srcset=\"https:\/\/thesocietypages.org\/clippings\/files\/2013\/03\/Powerful-Yogurt-Ad-300x168.jpg 300w, https:\/\/thesocietypages.org\/clippings\/files\/2013\/03\/Powerful-Yogurt-Ad.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Hey fellas! Craving a little yogurt, but worried about your masculinity in the dairy section? What a dilemma. Luckily, <a href=\"http:\/\/tv.msnbc.com\/2013\/02\/26\/brogurt-the-latest-in-nonsensical-product-gendering\/\">Ned Resnikoff with MSNBC<\/a> has some great news. A new product, Powerful Yogurt (aka, \u201cBrogurt\u201d), is being marketed just to men. One of the company\u2019s ads heralds a new day in gender equality:<\/p>\n<blockquote><p>Your wife and sister aren\u2019t the only ones who can take yogurt to work with them. Protein-packed Powerful Yogurt can help fuel you through your workday or even that pick-up game with the guys.<\/p><\/blockquote>\n<p>Resnikoff readily admits that he is new to \u201cthe sexual politics of fermented milk\u201d and other nonsensical things so he cites an expert on the topic, <a href=\"https:\/\/thesocietypages.org\/socimages\/\">Sociological Images&#8217;<\/a> <a href=\"http:\/\/gwensharp.com\/\">Gwen Sharp<\/a>, who has been tracking products that reinforce or create irrational gender stereotypes. As can be seen Sharp\u2019s Community Page, Brogurt is just the latest product to be so heartily gendered it looks like a parody. (See also: <a href=\"https:\/\/thesocietypages.org\/socimages\/2011\/12\/05\/marketing-by-masculinizing-the-feminine\/\">manly candles in manly scents<\/a>. For men.)<\/p>\n<p>The proliferation and marketing of these products reinforces a stereotype problem. Needlessly gendered products are clearly trying to capitalize on gender norms we hope are well past their expiration dates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey fellas! Craving a little yogurt, but worried about your masculinity in the dairy section? What a dilemma. Luckily, Ned Resnikoff with MSNBC has some great news. A new product, Powerful Yogurt (aka, \u201cBrogurt\u201d), is being marketed just to men. One of the company\u2019s ads heralds a new day in gender equality: Your wife and [&hellip;]<\/p>\n","protected":false},"author":1889,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39074],"tags":[750,2778,1976],"class_list":["post-4095","post","type-post","status-publish","format-standard","hentry","category-sightings","tag-advertising","tag-gender-roles","tag-masculinity"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts\/4095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/users\/1889"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/comments?post=4095"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts\/4095\/revisions"}],"predecessor-version":[{"id":4098,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/posts\/4095\/revisions\/4098"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/media?parent=4095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/categories?post=4095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/clippings\/wp-json\/wp\/v2\/tags?post=4095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}