Tag Archives: public relations

Damage Control to Major Dumb:: More Politics of Facebook

Screencap of  Audra Shay's Facebook page

Screencap of Audra Shay's Facebook page

Last week, the Young Republicans got into a dustup over yet another Facebook flap.  This spring, we discussed how Facebook derailed an NDP candidate to provincial office in British Columbia, when the BC-Liberal opposition got wind of “racy” photos posted.  In this incident, there’s differing opinions which are arguably representations of fragmentation in the Republican Party.  According to the DailyBeast, it started with Audra Shay, vice chairman of the Young Republicans hosting a discussion on Wal*Mart endorsing Barack Obama’s health care plan.  Things unravelled when an “Eric S. Piker” made racially charged comments using the word “coon,” another ThickCulture topic from the spring {See above}.  Audra agreed with the statements, adding a LOL.

Subsequently, there were others criticizing these remarks, Cassie Wallender {a national committeewoman from the Washington Young Republican Federation} and Sean Connor {chairman of the D.C. Young Republicans}.  While these critics were “de-friended” by Audra, “Piker,” for the time being, remained a “friend.”  On Thursday, a black Republican activist, Lenny McAllister condemned these remarks and prior statements by Shay::

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McAllister references a culture war going on in the Republican Party and regarding the racially charged remarks going around, he stated “You can cover cyanide with chocolate, but you still can’t call it candy.”

Her own recounting of the events, possible unaware of the screencap, paint a different picture of the events.  In her statement on 3 July, Shay went on to denounce the remarks and attributed the dustup to her political enemies capitalizing on an opportunity.  Irreparable damage may have already been done, as her upcoming bid to be Young Republican chairman may have been derailed.  

I’m not going to engage in any admonishing finger-waving on the dangers of social media, a bete-noire of mine.  I think this is beyond a matter of “political correctness” or freedom of speech issues and do reflect a growing divide between moderates and a more divisive fringe.  Indicative of this is how moderates are often criticized as being RINOs, Republicans-in-name-only, who are not sufficiently conservative. The RINO label was thrown at Wallender by Shay supporters after her criticism of the racial remarks.  In order for Republicans to move forward, they will have to deal with these issues head-on.  Will they use social media to do this?

Twitterversion:: #YoungRepublican schism over racially-charged #Facebook flap. Indicative of a larger #CultureWar within the party?  @Prof_K

Song:: Space Oddity (1990 Digital Remaster) – David Bowie

  


Fire David Letterman v. Jumpstart His Ratings

Updated:: 18 June 2009 10:53 EDT

Overshadowed by rather serious events in Iran and subsequent stutter-steps by mainstream media in its coverage, David Letterman got into a dustup with Sarah Palin over allegedly tasteless jokes about her 14 year-old daughter, Willow.  The Huffington Post has a 1:43 compilation of the affair::

1"43"' Compilation of clips, including Bill O'Reilly fingerwagging.

1"43"' Compilation of clips, including Bill O'Reilly fingerwagging.

Dave went to great lengths to apologize and Sarah Palin accepted his apology on Tuesday.  Old news.  Now, one group is clamoring for Dave’s firing.  Just to be clear here, Dave is protected by the First Amendment’s right to free speech, but that doesn’t guarantee employment.  Ask Don Imus about how big media can frown on inappropriate humour. The FireDavidLetterman site announced that Olive Garden supposedly dropped its sponsorship of The Late Show::

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In a Politico article, according to Sherri Bruen, the company’s guest relations manager::

“We apologize that Mr. Letterman’s mistake, which was not consistent with our standards and values, left you with a bad impression of Olive Garden.

but, this HotAir post finished the paragraph with this::

“There will be no more Olive Garden ads scheduled for The Late Show with David Letterman in this year’s broadcast schedule.

We have not yet finalized next year’s advertising plan but will consider our valued guests’ opinions when doing so.”

The context being that the contract was already allowed to expire and no ads were planned.  So, they caved to pressure.  Or, did they?  Apparently, the sources confirming the pulling of the ad sponsorship weren’t authorized to speak for the company and the NY Times reported there was no such decision.  The Politico article was updated and the title revised from this::

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to “Olive Garden Backtracks on David Letterman Ads.”  Well, as the story d/evolved, quel surprise, comments from the Twittersphere started to trickle in, some defending Olive Garden, some critical of the chain, and a handful advocating a boycott for allegedly pulling the ads {recent} and for sponsoring Dave {2+ days ago}::

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Olive Garden is in a tough PR spot.  If their online demos {Quantcast} are fairly similar to their customer base, their market trends towards being white, female, 18-49, with 0-2 kids, making under $60K, and with some college.  In other words, moderates.

Dave.  Well, he’s getting a bounce from all of this.  According to the NYTimes Media Decoder blog {16 June}::

“In preliminary national ratings, Mr. Letterman pulled in 700,000 more viewers than Mr. O’Brien Monday night, 3.9 million to 3.2 million, his biggest margin yet over his new competitor. Mr. Letterman routinely trailed the former ‘Tonight’ host Jay Leno by a million viewers or more.”

O’Brien still owns the coveted younger demos.

Update:: Video of Fire Letterman Protest from New York magazine

Twitterversion:: #newblogpost #Palin supporters want #DavidLetterman fired. Advertiser #OliveGarden flinches? Dave gets ratings boost. http://url.ie/1qzi  @Prof_K

Song:: Lolita – Throw Me The Statue

Video:: Directed by Matt Daniels