Carly Fiorina

Rep. Joe Sestak, D-Pa., along with his daughter, Alex, and his wife, Susan, speaks at a primary night watch event at the Valley Forge Military Academy & College in Wayne, Pa., Tuesday, 18 May 2010. (AP Photo/Michael Perez)

Arlen Specter, longtime 6-term Republican who switched to the Democratic Party is out. He lost his bid for re-election in yesterday’s primary. The emerging pattern is that the people aren’t interested in politics as usual and that incumbency may be a heavy liability in the November midterms.

Usually, incumbency offers advantages and even in the bloodletting midterm elections of 1994 and 2006, incumbents were re-elected at a relatively high rate—just not as high as usual. My thinking is that some incumbents will have a harder time than others with the key driver being how ties they are to the establishment.

Sestak was behind the 8-ball in early polls, but I agree with the analysis that ideology didn’t drive the turnaround. It was a desire for a fresh face. Here’s the ad {“The Switch”} by Joe Sestak that started Arlen Specter’s decline in the Pennsylvania Democratic Senate primary::

The ad linked Specter to the establishment.

It will be interesting how the races in California play out. There are two Republican ex-Silicon Valley CEO political outsiders vying for the statehouse and Barbara Boxer’s Senate seat. Millionaire Carly Fiorina running for Governor and billionaire Meg Whitman setting her sights on the U.S. Senate, if they get through the primaries, are hoping to give marquee-name Democrats {Boxer and Jerry Brown, respectively} a run for their money. I don’t think their messages will get much traction in California this year, but never underestimate the power of a substantial warchest. I’m sure Jerry Brown’s sister, Kathleen, still remembers what happens when you run out of money in a campaign, as she did in 1994.

Song:: Green Day-‘American Idiot’

Twitterversion:: [blog] Specter loses Senate bid—PA primary. Will incumbents face a “throw the bums out” mandate this fall? #ThickCulture http://url.ie/67xy  @Prof_K

Meg Whitman, former CEO of eBay and Republican candidate for California Governor

The Huffington Post has an article on Democratic Candidate for California Governor, Jerry Brown. It mentions that while Jerry, now uncontested in the primaries, has spent next to nothing, Meg in on a media frenzy.

A group of Democrats have started taking potshots at her, using social media. Leveltheplayingfield2010 is using a an anti-Whitman wiki, wikimeg, and creating videos for YouTube::

Her allegiance to Mitt Romney and comments she made about Sarah Palin are weakening her cause among the tea party crowd.

I find it interesting that many user comments paint Meg Whitman as a RINO who is soft on immigration.

It’s hard to gauge what will go viral and her detractors are putting content out there to seed that possibility. Nevertheless, Whitman has a huge personal warchest to draw from, so she has the ability to hammer Brown with traditional media buys. Her biggest weakness. She’s an odd candidate for California. My take is she’s not moderate enough for the middle and not conservative enough for the right. Being an ex-CEO, like Carly Fiorina who is running for US Senate, might be a drawback in this political climate, particularly when it’s been reported that financial services and the legal industries have been key contributors to her campaign, this far.

Twitterversion:: Ex-eBay CEO Meg Whitman, candidate for CA governor is being attacked in social media, but will it matter? #ThickCulture @Prof_K

Song:: Steely Dan-‘More of the Same’