About an hour and a half ago, Google’s new Privacy Policy took effect which in essence will track and store all of your Goolge search activity…. if you wish to turn it off:

Users can turn off the setting that allows Google to record their search history. To get to this menu, go to www.google.com/history or head to the “Account Settings” menu from the top navigation bar you see when signed in to your Google account. Scroll down to the “Services” section. From here, you can pause, edit or remove all Web History. On some accounts, you can also go to the “Products” section of your account settings and click the “Edit” link next to “Your Products.”

 

How concerned should I be about all of this? Is this just natural business expansion or the beginning of the end for the company that “won’t be evil.”